Real Estate Digital Marketing Guide

November 26, 2020
Real Estate Digital Marketing

You cannot ignore the power of digital marketing, especially if you are in real estate. More potential home buyers use the internet to conduct thorough research before viewing the properties. According to Carrot, 84% of new homebuyers say the information they found online was crucial for their research.

The COVID-19 pandemic has also pushed the real estate industry to shift its operations online by providing virtual house viewings to would-be buyers, hoping to close deals over the Internet. So, now more than ever, digital marketing has an important role to play.

As a real estate agent, you must stay connected with your potential leads and grow your network by consistently marketing yourself. Digital marketing is the best way to do this.

In this guide, we will walk you through the powerful digital marketing strategies that will help you beat competition and build a formidable real estate brand.

First, we’ll start with the various digital marketing strategies and the best practices you need to follow. Then, we’ll help you decide if you need professional help and the cost factors associated with it.

Let’s dive into this awesome guide that will help to step up your real estate digital marketing game.

Real Estate Digital Marketing Channels to Focus

To jump-start with your real estate digital marketing, use the following strategies to get the results you’re seeking

SEO (Search Engine Optimization)

An increasing number of consumers are using the internet to find or buy what they need and homebuyers are no exception. As a realtor, you must already be aware of the fact that a large number of your target audience find you online. With SEO, you can improve organic growth and target for long term search positioning. You can also optimize your MLS (multiple listing services) and increase visibility in search results.

Here are some real estate SEO tips you can consider. You can also take a look at our blog on real estate SEO 101 to learn more.

Concentrate on local SEO

When it comes to local SEO, search engines and prospects want to know if you are legitimate. For that, your real estate business must have a valid NAP (name, address, and phone number). These listings are known as citations that have to be consistent across the web. Additionally, you can take a look at our blog on the top local SEO services checklist to learn more

To organize, streamline, and track all of your local SEO efforts, you should make use of local SEO tools. Here are the popular ones you can use.

Local-SEO-Tools

Get listed in important local web directories/aggregator websites

Local web directories help you get the link juice and give your website a good search engine authority. This is why you have to make sure to get listed in as many local listings as possible, especially the critical ones like,

  • Zillow
  • Trulia
  • Keller Williams Realty
  • Better Homes and Gardens Real Estate
  • Compass
  • Yahoo! Homes
  • Realtor.com
  • Zoocasa
  • RedFin

Create city-specific content

Google and other search engines want to offer the most relevant information to users. In the case of real estate SEO, it means returning local results. You can create specific landing pages targeting your city, FAQs that address the concerns of people in your location, share “How-to” posts, podcasts, case studies, real estate product reviews and more.

You can also write local blogs like ‘how to find loans quickly’ or the ‘local home buying laws’ they need to be aware of. If you concentrate on producing local content, you can rank easily for less competitive and local keywords. Alternatively, you can also hire content writers so you can regularly share actionable advice on buying or selling a home. This will immensely reduce your workload.

Keyword research

Many real estate agencies make the mistake of adding competitive keywords such as ‘New York house for sale’ or ‘New York real estate’. You must not target such types of keywords.

Real estate SEO companies like ColorWhistle will take a calculative approach and select the keywords that will convert, have user intent, use latent semantic keywords and relevant synonyms. They will also particularly target long tail key terms and additional key phrases to improve your ranking chances.

For example, if you are targeting this keyword, New York House for rent, you have to add the keywords in,

  • URL: https://www.yourrealestatewebsite.com/new-york-house-for-rent
  • Relevant page title: New
  • York House for Rent | Upperside Rentals
  • Meta description: It should be compelling enough to prompt searchers to click on your web page. Make use of synonyms and LSI key terms
  • Image title: You must save your image as New-York-House-for-rent.jpg
  • Image alt tag: You must insert an alternative text for the image like New York House for rent to describe images to visitors who are unable to see them

You can use professional keyword discovery tools such as Semrush or Ubersuggest to find targeted keywords that will be applicable to your area.

Provide online tools

Tools like a mortgage calculator are in high demand. Some widely searched calculators are,

  • Investment property calculator
  • Mortgage payment calculator
  • FHA mortgage calculator
  • Best mortgage calculator
  • Cost of buying a house calculator
  • Home loan calculator
  • Real estate calculator

You can hire a dedicated developer to design these types of tools so you can offer helpful content that is in high demand.

Website must be mobile-friendly

Mobiles are changing how people are interacting with brands. According to 3sixtyfive.agency, 72% of buyers have searched for a home on mobile, and younger buyers are likely to rely on smartphones and tablets. In fact, 58% of millennial home buyers found their home on a mobile device.

On the rental side, 67% of renters use mobile devices to search for apartments, and just over half of all apartment searches are happening on smartphones.

Search engines like Google are prioritizing the mobile version of a brand’s website. So, you have to make sure your website is mobile-friendly.

If your website is not responsive, you have to definitely revamp your website. We have written a detailed website revamp checklist that has many practical tips on how you must prepare yourself for this change. You can also go through our best real estate website design ideas for design inspiration.

Social Media

The importance of social media marketing in real estate is crucial. Through social media, you can get quick community reach, improve organic growth, and efficiently manage your real estate brand. According to the study by the National Association of Realtors (NAR), 77% of real estate businesses use social media and 47% say that social media has given the highest quality of leads.This means that social media is the goldmine for real estate businesses.

You can share the following types of content on a regular basis to receive more engagement.

  • Add property photos
  • Share client stories and testimonials
  • Highlight the milestones or your real estate business’ track record
  • Share advice, renovation ideas, helpful content, or industry reports
  • Publish new listings and properties on a regular basis

Now, moving on to platforms, which one should you choose?

Based on the study conducted by NAR, Facebook (97%), LinkedIn (59%) and Instagram (39%) are the top picks for realtors. So, let’s explore these platforms.

Facebook

Without a doubt, Facebook remains to be one of the best marketing mediums for real estate agents. With a Facebook business account you will also get data on how each of them are performing so you can adjust the posts accordingly.

Apart from sharing regular posts on this platform, you can also run ads as it offers amazing targeting options. A major reason for the success is the user demographics given by Facebook have a lot of information. For example, if you are selling affordable house condos, you have to probably run ads by targeting first time home buyers. These are the data you’ll get.

Facebook-Ads

LinkedIn

LinkedIn is an amazing platform to get B2B and B2C real estate clients. Hubspot says conversion rates on LinkedIn’s platform are 3x higher than that on other online advertising platforms.

Setting up a profile for yourself or your company will act as a good supplement for your online presence. You can regularly share videos promos, create polls, and run ads. Through such types of activities, you can see a huge growth and you will also get useful insights on how each of posts are performing.

Even this platform offers excellent demographic information. You can run Linkedin lead generation ads to reach a highly relevant audience.

LinkedIn-Ads

Instagram

Currently, Instagram is one of the booming social media platforms for real estate businesses.

You can share types of listings you represent, share the areas you specialize in, and your upcoming events. Additionally, features like Instagram stories can help you provide quick and personalized property updates every day. With a business account, you can also find out how each of your posts are performing. Plus, if you plan to run ads, you’ll get such detailed demographic information.

Instagram-Ads

Social Media Ads Benchmarks

Here are the benchmarks of real estate ads for Facebook and Instagram in the US (Source -WordStream). A benchmark will give you an approximate estimate of your expenditure and the output you can expect from the ad campaign.

  • The CPC (Cost-Per-Click) would be $1.81
  • The CTR (Click-Through-Rate) would be 0.98%
  • The Conversion Rate would be 10.67%
  • The CPA (Cost-Per-Acquisition) would be $16.52

Email Marketing

As a realtor, you know that buying a home is a huge decision for your clients. Some may take months or even years to take a leap of faith and get in touch with a realtor.

So, instead of hoping that potential buyers will come to you when they are ready, you can make use of email marketing to nurture the audience who are not ready to buy a property now, but they will eventually get there in the future. This way, when they need a realtor, you are already someone they know and trust.

Email marketing is an awesome way to nurture leads because you have more control, emails are more intimate, every demographic uses email, you can easily segment your audience, and educate potential clients. With email marketing, you can run specialized creative email marketing campaigns for a targeted group (who opt-in already). Referral & brand management can also will happen with email marketing

The results in email marketing are also pretty impressive. Infact, for every $1 you spend on email marketing, you can expect an average return of $42.

So if you are ready to start your email marketing journey, here are some points you need to keep in mind.

Select an email marketing software

The first step is to choose an email marketing software. You should not use your personal email account as they don’t offer analytics or scheduling. You have to research for the best email marketing software to find out the one that suits your needs. There are many service providers like Mailchimp Send Grid, Campaign Monitor, and more.

While selecting a platform, you have to look for simple drag-and-drop templates, mobile responsiveness, personalization features, automation options, and beginner-friendly analytics.

platforms, do take a look to learn more.

Email campaign types

Once you have selected the email software, you have to consider the type of emails that will be best suited for the needs of your target audience. Here are some of the best email types you can send,

  • Weekly or monthly newsletters that have information on your latest listings or the latest real estate trends
  • Email follow up on how they’re enjoying their new home or a referral request
  • Welcome emails to new subscribers
  • Announcement on open house or upcoming events

Create emails that drive engagement

Now that you have an understanding of the type of campaigns to run, you have to get subscribers and drive engagement. The first thing you have to keep in mind is to plan all your emails in advance. You have to decide on a manageable frequency, either once a month or twice a month.

Next you have to concentrate on getting your emails opened. So, focus on trying to stand out in your inbox, optimize your email copywriting, and take advantage of email analytics to make adjustments. Here are some awesome tips that will help you drive results and make the right impressions.

Digital Marketing Automation

Real estate marketing automation takes tedious manual tasks and facilitates quick completion. When you have many customers to manage at once, there will be a lot that is happening. You have to follow-up with leads, email new customers for listings to review, book viewings for other customers, update social media posts, run ads, and respond to emails from other realtors.

The good news is that you can automate these types of tasks and focus on enhancing customer experience.

Marketing automation makes sure no one falls through the cracks, simplifies processes, set up campaigns with proper follow-ups, simplifies data entry and ensures accuracy, helps you move leads through the sales funnel, and makes sure you don’t miss deadlines. You can also run multiple campaigns repeated to a huge audience.

Here we have explained the major areas that will benefit from real estate digital marketing automation.

Lead management

Your ability to attract and manage new leads will determine how good of a real estate agent you are. The one area you might struggle is with analyzing the lead data you collect. If you follow the old methods of tracking, you will run into issues such as illegible handwriting, missing critical information such as phone numbers, and you may get only minimal insight into visitor needs.

If you use an automation app like Spacio you will be able to collect information at your open houses easily. When visitors sign in, their information will be automatically added to your CRM database. Through the app you can add questions like budget and how soon they want to buy a home. This way you will have much more information about the lead.

Email Marketing

If you want to run drip campaigns for your email marketing activities, tools like Hubspot will let you segment subscribers. For example, you can segment subscribers based on the following categories and send emails.

  • Lead magnet – Send emails explaining more about your services to people who have shared their contact details
  • Landing page lead form – If you run ads that redirect users to a specific landing page, you can send emails with content that talks more about the landing page. For example, if the landing page is about free home estimates, you can send an email that highlights the importance of estimates and how transparent you are in giving one
  • Event – If you go to a trade show and meet prospective audience, you can send a follow-up email that highlights about the event and links to your new listings

Likewise, there are many ways to segment your audience and send emails. The point is, through marketing automation, you can automate and personalize the emails you send with less effort. We have also written a detailed blog comparing the top marketing automation tools, take a to learn more.

Facebook ads

Running ads on Facebook is a great way to find new leads. The platform can share detailed information about users which means you target ads accurately.

There are many tools available in the market like revealbot that allows to automate generation of Facebook ads. Here is a detailed guide on how to automate with the tool, take a look to learn more.

One of the most popular methods to automate is by linking the automation tool to your listing website. When you add a listing to your website, the automation tool will automatically create an ad and target the ad to users who will be interested in buying a property. It will also help you analyze the success of the ads so you can make tweaks accordingly.

Improve social media engagement

Most of the real estate agents will struggle to post on social media platforms on a regular basis due to time constraints. Automation can help here too. There are many social media automation tools such as Buffer which will allow you to create and schedule social media posts.

The same tool will provide information on the engagement level of each post and alert you if you need to get involved in the conversation around it. Here are some of the best social media marketing automation tools,

Social-Media-Tools

Reduce paperwork

Massive amounts of paperwork involved in real estate dealings will consume more of your time. Property dealings involve agreements, contracts, and other official documents which can be a huge challenge to manage.

You can make use of tools such as PandaDoc to share documents with customers and get e-signatures. Such types of solutions are environment friendly and will also reduce costly errors.

Video Marketing

According to Cisco, by 2022, an estimated 82% of all content creation will be video — 15 times higher than it was in 2017. This is the power of video marketing. Plus, due to the ongoing COVID pandemic, many have started to adapt to video marketing and are using it as a major part of their real estate listing marketing strategy.

Video-Marketing

Even before the pandemic, many real estate agents have used video marketing to change their practice. A well-made real estate video, either shot on a phone or via a drone can be an invaluable resource for the buyers as it showcases the property in a visual way as opposed to just a textual description of the property.

Here’s a video shot by agent Brian Lewis for a property in Manhattan. In this video we can see how he casually takes advantage of the different features in the apartment.

Types of real estate videos you can make

Here are some of the types of videos you can share.

  • DIY videos – In this method, you shoot and edit the videos yourself. This is cost-effective compared to hiring a team of pros to do it for you. Here is a DIY guide that explains in detail about how to create a polished property video. Take a look to learn more. Alternatively, you can also live stream videos on a regular basis to stay connected with your audience
  • Professional videos – In this method, you actually hire professional videographers to capture and edit the footage as per your specification. This is less time consuming than DIY and can be highly customized according to different use cases

Types of real estate video content you should create

Let’s look at some of the major real-estate video content types you can create. You can post it across social media channels and your real estate website.

  • Listing video – An overview of the property and how it looks
  • Testimonial video – A video that features testimonials and interviews with customers
  • Agent introduction video – An introduction video about who you are, where you operate, your industry expertise, and what you can do for the customer
  • Advice video – A video that offers advice and guidance to property buyers

Real Estate Pay-Per-Click (PPC)

In real estate digital marketing, PPC is one of the most cost effective forms of lead generation. This service is available on major search engines such as Google, Bing, Amazon, Yelp, and Yahoo. But, Google is considered as one of the leading providers in PPC services.

The PPC ads usually appear on the top of the search results page, bottom of the search results page, or in banner ads of third party websites. Other than being marked as ‘Ad’, they usually look like a normal result.

As a realtor you can definitely consider PPC because it quickly boosts traffic to your real estate website with a bigger return on investment. So, why does PPC work so well for real estate agents?

  • Advertising to someone who is in the beginning stages of buying (active searches) will improve your chances of getting the business
  • Fast track your lead generation by paying to show up in search results
  • Return on investment will be superior

Here are the benchmarks of real estate PPC ads in the US (Source -WordStream). A benchmark will give you an approximate estimate of your expenditure and the output you can expect from the ad campaign.

Google Ads
  • The CPC (Cost-Per-Click) would be $2.3
  • The CTR (Click-Through-Rate) would be 2.03%
  • The Conversion Rate would be 3.40%
  • The CPA (Cost-Per-Acquisition) would be $77.01
Google Display Ads
  • The CPC (Cost-Per-Click) would be $0.75
  • The CTR (Click-Through-Rate) would be 1.08%
  • The Conversion Rate would be 0.36%
  • The CPA (Cost-Per-Acquisition) would be $110
Bing Search
  • The CPC (Cost-Per-Click) would be $2.88
  • The CTR (Click-Through-Rate) would be 2.20%
  • The Conversion Rate would be 5.13%
  • The CPA (Cost-Per-Acquisition) would be $29.40

Overall, PPC gives a huge opportunity for real estate agents to grow their business. To learn more about how PPC works, take a look at this video by Hal Varian, who is the chief economist in Google.

Should you Get Professional Help for Real Estate Digital Marketing?

It’s great that you have finally decided to leverage digital marketing to grow your real estate business. You came into this blog looking for actionable tips on how to achieve this and we have shared them too.

From SEO, blogging to video marketing, we have given practical tips on how to improve your online presence.

Now, something must be amiss. You just don’t know where to get started!

This is completely normal!

“Having a vision for what you want is not enough. Vision without execution is hallucination.”

Thomas A. Edison

You see digital marketing has many methods that help to grow your real estate business in the online space. It can quickly get complicated to launch your own robust or large-scale digital marketing plan if you lack the resources, time and expertise for such an undertaking.

Since we are a real estate digital marketing agency, you may think that we are biased when we say this, but it’s the truth. We truly believe that a digital marketing agency can make huge improvements and get you maximum returns for the marketing dollars you invest.

When people are searching for houses, you want them to come to you for your expertise because you have years of experience in the field and know how to show properties that your clients will like. Likewise, when you want to gain online visibility for your real estate business, you have to get expert help.

For many real estate agencies, outsourcing digital marketing is becoming more important. They have found success too. Take a look at this real estate digital marketing case studies blog to find out how an agency can actually help you grow.

Even after going through those case studies, it might be hard for you to make a decision. You are going to spend a chunk of your hard earned money on a digital marketing agency. We get that!

To help you make a decision, we’ll share a few useful scenarios. This will help you make a decision on whether you must choose a real estate digital marketing agency.

Scenario 1

In the past few years, your real estate business has doubled in size, which is great! However, in the last 6 months, you have noticed a slight decline in sales which may be caused by situations such as the COVID-19 pandemic. You are searching for ways to scale your business, but you are not sure how to do it.

Solution: As the head of your real estate company, you must be juggling with lots of responsibilities. So, in such a situation, it is best to hire a digital marketing expert or digital marketing consultant who can devise an action plan for you.

Scenario 2

Your real estate business has been on the upward slope since you started. You have also managed to somehow do the marketing by yourself. In the process, you have learnt how to create flyers and post on social media. But, if you had time, you could learn more skills such as SEO, blogging, and creating videos. Due to time constraints, you are not able to tap into these areas.

Solution: Hiring a real estate marketing agency will give you access to an amazing team. They will collaborate with you and create an actionable plan that will give your brand the boost that it deserves and help you concentrate on the areas that you couldn’t.

Scenario 3

You have experienced a good amount of growth in your real estate business. Let’s say that you and a fellow realtor are doing the marketing together. But, lately, you feel that you are lost and don’t know what kind of steps to take next. So far you are proud of the efforts you have invested in your marketing, but, you feel that it is time to create and execute a more strategic digital marketing plan.

Solution: Even in this scenario, hiring a real estate marketing agency will help you move in the right direction. This way you will be involved with the marketing planning and discussion. The agency will also remove the execution burden from your end so you can focus your efforts on serving your real estate clients.

Apart from these scenarios, here are some of the top benefits hiring a real estate marketing agency.

  • You will always be on top of latest online marketing trends
  • You will stay focused on growth
  • You get access to advanced tools without spending too much
  • You will get new ideas and perspectives
  • You can manage your budget more effectively
  • You can execute your plans on time

You can also go through our blog on what realtors can expect from a digital agency to get more information.

What Should You Look for in An Agency?

When you are looking to partner with a digital marketing agency, there are several things you need to consider. Here are some tips you need to consider.

Vision

You will obviously have a vision for your real estate business. If you want to see your vision come to life, the digital marketing agency you hire must understand and support it. The agency is the one who will create the strategies and execute it. So make sure you are on the same page

Services and skills

Before you search for a real estate marketing service provider, you have to sit with your team and discuss the services you require. This is mandatory irrespective of the size of your team. Once you have a list of services you need, you can start looking for marketing agencies that specialize in that area

Work well with you

Many might consider this trivial, but it is important to find out if the marketing agency has a culture that is similar to yours. As you and the agency’s marketing team will be spending a considerable amount of time together, you need to figure out how they deal with conflicts, how their work environment is and more. Here is an article that talks about this in detail, go through it to learn more

Flexible

As you know the real estate industry is evolving and new technologies are introduced on a regular basis. So your brand needs to adapt to these changes. In the same way, the marketing agency also needs to be flexible. Find out how they handled past projects and the changes they handled in other industries

Experience

The digital marketing agency must have an understanding of your local areas as they will be building strategies that will appeal to your local homebuyers. So make sure they have relevant experience and pay attention to their creative outputs. Even if they have no experience in your area, make sure to ask them questions on how they created strategies that appealed to the target market of a particular business. You can gain a lot of insights through this to make a decision

You can also take a look at our blog on questions you need to ask an SEO agency. Most of the questions will be applicable when you are interviewing a digital marketing agency as well.
Overall, be prepared, make sure to ask as many questions as possible.

How Much Does Real Estate Digital Marketing Cost?

After all these, next comes the cost factor.

How much does real estate digital marketing cost? This is a pretty straightforward question. But, like many things in life, the answer to this particular question is complicated.

There are many factors that go into how much you are charged for digital marketing.

You must not spend the least amount possible on real estate digital marketing because it won’t be effective and the quality of the services you get will be quite poor. On the other hand, big budget digital marketing comes with other tradeoffs such as a higher price tag but with amazing quality.

Here at ColorWhistle, in most of the situations, our pricing is based on the needs of our clients. The exact pricing will vary from client to client. We do not believe in a “one size fits all” for pricing real estate digital marketing. We have written a detailed guide on digital marketing packages that explains why we don’t follow this approach. Do take a look to learn more.

Determining a real estate digital marketing budget

Many companies use a percentage of their revenue on marketing activities. However, there is a wide difference in what companies and industries will set aside.

The real question is how much you should invest?

According to the COM special survey COVID–19 edition: June 2020, firms spent an average of 11.4% of their revenue on marketing.

Average-Marketing-Revenue

COM also found out the percentage spent for marketing varied based on B2B and B2C companies and whether these companies sold a service or product.

 ServiceProduct
B2B12.0%8.3%
B2C15.0%13.9%

The same numbers tend to fall in line with the digital marketing budget of our clients – In the 6% to 20% range.

If you are not sure of how much budget you must allocate, we would recommend you to set aside 6% from your overall business revenue. Then, slowly, you can work your way up to a higher percentage. Always remember that marketing is not expense, it is an investment for your future returns.

Engagement models

Below, we have sorted out the most common engagement models followed by most digital marketing companies. We have also given a rough estimate of how much it will cost. Keep in mind that cost will vary based on your industry, region, and specific needs.

Hourly based

With this model, every hour the agency spends on your project is billed regardless of the task that is performed. You only pay for what you use. The cost may start from $50/hour and may go up to $250/hour depending on type of digital marketer you hire

Project based

The cost is for one-time projects and is usually fixed. The scope of the project will be defined before you sign the contract. So, if you want anything additional when the project is in-progress, it will cost you extra. A rough cost for each project tends to range between $1,000 – $7,500

Monthly retainer

As you know digital marketing is a continuous process. You cannot invest in it for 6 months and expect results for years together. There must be a continued investment, only then you can enjoy the benefits. If you want to continue with your real estate digital marketing activities on a regular basis, a monthly retainer model is perfect. In this model, scope of the work, the cost will be fixed beforehand. You will get an invoice every month and regular updates on the completed work. If you increase the marketing activities, the contract will be revised and monthly fixed charges will vary depending on your requirements. The fees typically ranges between $1,000 – $100,000

Once you have finalized a company and the model, next you have to draw up a contract so that there will be no complications in the future. Here is a detailed blog that explains the points you must check before you sign a contract.

Now, we know that you are probably thinking…That’s fine ColorWhistle, how much does it actually cost for real estate digital marketing?

This is indeed a great question.

We have offered you a lot of insights on the pricing.

The marketing situation prevailing in every real estate company will differ and the only way to determine what you want is to evaluate what you are doing now.

At ColorWhiste, we offer digital evaluation services for any real estate company that is considering hiring us. Other agencies charge for this type of service. But here at ColorWhiste, you can avail this service 100% free of cost. Only through this we can determine what kind of services you will require. Here is our evaluation checklist that will help us determine what type of real estate digital marketing services you will need.

  • Website Audit
  • Content Audit
  • Competitor analysis
  • SERP audit
  • Sales Audit

Takeaway From Our Real Estate Digital Marketing Guide

When it comes to real estate digital marketing, you need to know that only half (49%) of the Google searches result in clicks. This means that driving traffic to your website from search engine visitors is going to be challenging. To top it off, Google featured snippets are also quite hard to attain.

Yes, competition is fierce. This means that you have to take digital marketing seriously, or you will struggle to generate traffic, leads, and revenue.

Real estate websites such as REALTOR.com, Zillow, Trulia, and Homes.com are the current industry leaders. Additionally, real estate brokers such as Keller Williams, Remax, and Coldwell Banker also receive loads of traffic from Google. They are attracting tons of search engine traffic and making even the expert real estate digital marketers jealous.

In addition to all this, every realtor has a website and is fighting to get a top spot for the same competitive keywords.

So if you want to improve your website position with the right digital marketing strategy, then you have to,

  • Pay close attention to your target audience and provide amazing solutions that supersedes the efforts of your competitors
  • Regularly update your content with insightful information so you can position yourself as the best real estate agency. This will make potential buyers familiar with you and view you as a trustworthy agency
  • Gain experience with the latest digital marketing trends and optimally use all the platforms so you can outrank your competitors

For example, many businesses overlook the Google My Business (GMB) local listing.

According to the BrightLocal GMB case study, between 2017 to 2018, direct searches grew by 38%, while discovery searches were 6% higher. In addition, businesses received 29% more website clicks and 22% more calls from their GMB listings.

On an average, a business appears in 1,009 searches per month, which is roughly 33 times a day. So, in a day you get 33 chances to make a positive impression in the minds of your customers through your GMB listing. With the right digital marketing strategy in place, you can reap the benefits.

Overall, real estate digital marketing requires 5 major elements for success. They are,

  • Confidence
  • Patience
  • Self-discipline
  • Tracking & testing
  • Learning from mistakes & adapting to alternative marketing approaches

Keeping our guide as a base if you can achieve success, then it’s great. Or you should probably move with a digital marketing agency that you can trust. Such an agency will take the time to fully understand your vision, plan a custom digital marketing solution, care about consistent results, help you get good ranking for competitive and relevant keywords, fix SEO and website issues and more.

If you have plans to kick start your real estate digital marketing activities, you can get in touch with our ColorWhistle digital marketing experts. Drop us a message or give us a call +1 (919) 234-5140. We are ready to help you.

If you have any questions or real estate digital marketing tips to share, feel free to add them in the comments section below. We would love to hear from you.

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About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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