If you do a random search on Google, I bet at least one video will show up in the midst of the organic listings.
I typed in “Star Wars” and there were three videos on top of the page.
Then, completely switching gears, I typed “How to create a WordPress website?” there was a YouTube video on the 5th spot.
Did your search return a video result? Chances are it did.
Video marketing techniques are flooding on social media and websites. These days any type of business would benefit from the production of a short video to introduce their product or service.
In fact, according to KissMetrics, 64% to 85% of consumers are more likely to purchase a product that has a video representation. This means video marketing is a key element of online marketing as it helps to establish a personal connection with buyers.
Innovative marketers must always keep an eye on what’s trending and incorporate it into their strategy to remain relevant.
Based on the insights gathered by our digital marketing team, we’ve discovered that live streaming videos on your website is a game-changer in the digital marketing scene and the next best thing for businesses.
So now is the time to start using live streaming videos on your website to build awareness and expand your reach.
In our article, we will explain how to live stream videos on a website.
Let’s get started!
TABLE OF CONTENTS
How to embed live streaming video on your website?
In the past, live streaming videos were limited to only those who had access to expensive television equipment and licensing. But, today, everything has changed.
Thanks to broadband internet and advancements in technology live streaming video on your website has now become easy.
Know the basics procedure to setup your live streaming video on website
Live streaming is nothing but broadcasting an audio or video in real time over the internet.
The success of live streaming is pretty recent but, the idea has been around for a long time. When you talk to someone, information travels towards them in a form of sound waves. Their ears and brain decode the information to get an understanding of the message.
Similarly, when you watch TV or listen to the radio. Information travels through an electronic device (cable signal, satellite signal or radio waves) and it decodes the signal to display it.
When streaming audio or video across the internet, the traveling information is packets of data from a server. Here the decoder is either a stand-alone player or plugin that acts as a part of the web browser. Then the server, information packet, and decoder work together to air live or pre-recorded videos.
Equipment needed for live streaming video
The technologies for live streaming videos are readily available and simple to use. Below is a list of the most basic piece of equipment you’ll need. They can be easily packed and moved around, so it’s perfect when you want to capture videos on the move.
- Microphone if you want to stream audio
- High-speed internet connection
- Tripod for camera
- Memory card
Encoding for the web
Televisions have constant and standard quality. But for live streaming videos, you have to put up with bad internet connections, cell phone service, and unreliable Wifi connections.
For this reason, live video streaming uses a unique protocol that is designed to match variable bandwidth situations. You’ll need an encoder (hardware or software) to convert the feed from your camera to streamable data.
Popular software encoders
- Adobe Flash Media Live Encoder™
- Telestream Wirecast
- Teradek VidiU
Popular hardware encoders
- Teradek VidiU
- NewTek TriCaster
- Digicast DMB-8800A Premium
Whichever live streaming encoder you use, download a trial version to determine the compatibility to avoid problems when broadcasting.
Playing your content via a video host
To avoid bandwidth and website speed issues, you have to host your videos externally. But, it is important to find a videos hosting option that meets your current and future needs.
Some of the popular video hosting providers are:
All of the above hosting solutions have their set of advantages and disadvantages, so choose the ones that will suit your marketing needs. However, third-party hosted websites help to get more media views, better ranking for the content and improved brand impression.
Posting your live stream video to your website
We’ve come to the final step, embedding live stream video into your website. Once you complete this step, you can start broadcasting your video.
- Connect your camera and encoder to your live stream video host
- The website host of your choice will provide the required tools to embed on your website
- Create an ‘event’ or ‘channel’ on your host website
- Give a title for your broadcast and you can go live immediately or schedule a time for the live stream
- After you’ve created a channel, you’ll get the options to embed videos on your website
- Once you’ve got the embed code, copy it into an HTML page to insert the video on your own website
Integrate live streaming video with your WordPress website
Now that we’ve known the steps in involved in preparing your website for live broadcast, we can now move on to how to add a live video to your WordPress site.
As the most popular content management system(CMS) available, it is no surprise that WordPress offers many options to live stream videos.
The above steps are applicable for live streaming videos on your WordPress website too. Just grab an embedded code from your video host and paste it into your post or page directly.
You don’t need a special theme or plugin. However, if you want to incorporate additional features, like a live chat, you have to find a plugin.
Best live streaming WordPress plugins are
- Publishpress Embeds
- Divi Code Module
Indexing API and structured data for live streams
Even though live streaming videos is becoming easy, it is hard to determine which videos are currently live and when to tune in.
Google has recently introduced live stream structured data and the Indexing API. Through this, you can let Google know when you’re live so that you can get the ‘red live’ badge. Here is an example.
Click here to learn more about how to add live stream structured data to your page and how to update Google quickly with the Indexing API.
Live Streaming Websites Examples
These are some of the websites that live stream videos on their websites.
1. News Live Streaming Websites Examples
2. Sports Live Streaming Websites Examples
3. Concert Live Streaming Websites Examples
4. Church Live Streaming Websites Examples
Olive Baptist church
The potter's house
Each type of live stream broadcasting involves specific tools and steps. Adding live videos to your website could be interesting and fun to work with. It will bring you a bigger number of users, especially if you’re broadcasting some popular events.
Online marketers must begin experimenting with different types of video content to better connect and engage with the audience, boost conversion and increase brand awareness.
Using live streaming will help you stand out from the crowd. They show your audience that you are forward-thinking and open to implementing innovative and up-to-date solutions.
On the whole, video content can really help your brand to be more memorable.