Website Redesign Checklist

Website Redesign Checklist For 2018

Updated : October 1, 2018

“I hate my website! What do I do?”

If you’ve said this at some point, then you’re not alone.

Most website owners have thought about it at some point. And it’s hundred percent normal to not be fond of your business website.

Every so often, your website is due for an upgrade.

Website redesign’, these two words are more than enough to make website owners break out in a cold sweat.

The sheer amount of work needed to pull off a complete website redesign makes many reconsider the whole idea.

But with the right website redesign checklist, the whole process will be a cakewalk.

If you’re seriously contemplating to ditch your current website and start over, our website redesign checklist is for you!

Website Redesign Checklist 2018

A successful website redesign project begins before design stage. It doesn’t matter if it is an in-house project or you’re working with an agency like us, our website redesign checklist will guard you against a lot of headaches down the road.

Don’t get frustrated if planning takes time. Proper planning will help you create a website that will generate quality leads and loyal customers.

If you’re going to give your website a makeover, do it the right way.
Start your website redesign with our checklist to avoid pitfalls of poor planning and execution.

  1. How to plan for your website redesign?

    Have you ever started doing something without knowing what you wanted to precisely accomplish?

    Well, I have. It is a really bad approach.

    When you are starting a website redesign, it is essential to have the details nailed down.  Let’s take a look at them.


    If you want to accomplish goals, you have to set it first.

    Measurable goals will help you find out if you’re meeting your target or not. Studies have revealed that well-defined goals pave the way to success. Plus, achievement rate is also likely to increase by an impressive 178% through proper goal setting.

    So start finding out answers to these following questions.

    Website Redesign Questions

    • What do I want to accomplish through this website redesign?
    • What is my budget?
    • What is the amount of time I’m willing to spend?



    When you’re redesigning your website, you must always keep your user in mind.

    You must know everything about your core customers to create a website with great user experience.

    So start finding out answers to these following questions.

    Website Redesign Questions

    • Who is your target audience?
    • Currently, on which page of your website do users spend more time?
    • Does your website content have a natural flow and cater to your audience?
    • Which keywords are attracting your users the most?


    Competitor analysis

    I’m sure you must know that comparing your business with competitors will help you identify where you stand and what you can do better. The same applies when redesigning your website.

    Other than your competitors, think about the website you visit, why do you go there often? What do you hope to accomplish when you’re browsing their website?

    I suggest you start with five of your direct competitors and analyze their website. Create a spreadsheet, like the one below to track your progress.

    Competitor Webdesign Redesign Checklist

    When looking at your competitor’s website, start finding out answers to these following questions.

    Website Redesign Questions

    • What type of content they have on their website or blog?
    • Is there anything similar in functionality?
    • Do they have a blog section?
    • Is there chat support on their website?
    • What are the keywords optimized on their homepage?


  2. How to handle design and development during your website redesign?

    If you want your website to flourish, a well-designed and developed website will help you get a front seat in the online market. However, both are a daunting task.

    People are looking for something welcoming rather than a maze of letters and numbers.

    Only through proper design and development, you can create a user-friendly environment where people can learn about your business or find out new stuff.

    To make your design and development experience flawless and customer focused, you can also hire a web development company who can help you create a perfect website.

    Here are some points to keep in mind for a successful design and development.

    website redesign ad 2


    According to Stanford University’s web credibility research, 75% of users admitted that they judged a business based on their web design alone. And another research conducted by Missouri University of Science and Technology discovered that first impressions of a website are 94% design related.

    Design & Development Website Redesign

    Think about it from a human level, if a person seemed untrustworthy, will you do business with them?

    Obviously no!

    Remember your website is an extension of your brand. One of the main purposes of your website is to communicate with the user so that it entices them to engage with you and finally become your customer.

    Here are some questions which will help you frame the right design.

    Website Redesign Questions

    • What are the pros and cons of your existing website?
    • Is your website logo modern?
    • Does it require new graphics?
    • What kind of a response does your website evoke?
    • In which part of your website should you use colors?
    • Which color schemes should you use during your website redesign?



    Web development is complex as it involves working across multiple things.  Your website is what presents your business to the people in the real world. Everything from website design, color, ease of navigation, and loading time matters.

    Unless you try and test, you will never know what will work for your website. However, developing your website based on universal conventions is recommended.

    Here are some of the basic questions to evaluate your website.

    Website Redesign Questions

    • Is it multi-browser compatible?
    • Is navigation simple?
    • Does it have open graph Meta tags for easy social sharing?
    • Is analytic properly running?
    • Is your website optimized for mobile view?


  3. How to redesign your website without losing SEO?

    A website redesign is utterly useless if a user can’t find you. To improve your website metrics, you have to get found.

    As such redesigning your website can be stressful but what will happen to the SEO of your current website? You don’t want to lose the hard work you’ve put to get a strong ranking.

    Here are a few tips to redesign your website according to SEO.

    website redesign tips

    • Analyze your website’s Meta tags to find out how well you’re positioned in search engines.
    • Find out the keywords your competitors have used and see how they are ranked.
    • Set-up a list of keywords related to your market and customer base.
    • Create a list of keywords and phrases based on user query in search engines.
    • Generate page titles and meta tags for your website content.
    • Find out sitemaps, links, crawl stats problems in search console.
    • Check blocked content with Robots.txt and 404 errors.
    • Make a list of internal and external links in your website pages to make a redirect plan.
    • Identify the content indexed by search engines.
    • Keep a backup of everything.


    Here are some implementation tips.

    website redesign tips 

    • Prioritize pages and update URLs on the new website.
    • Implement 301 redirects from old links to new links.
    • Submit an XML sitemap to search console.
    • Index new pages and links.
    • Check for crawl rate errors in search console.


    This simple SEO website redesign checklist can help you with smooth SEO migration to your new website. If you struggle to implement any one of these tips, you can outsource SEO services to make sure you don’t lose search engine ranking during the transition.

  4. How to develop a content strategy for your website redesign?

    A survey states, companies who blog receive 55% more visitors, 97% more inbound links, and 434% more indexed pages.

    Content in Website Redesign

    Undoubtedly, in the website redesign checklist, content strategy can help you find the type of content that is working and see where you can improve. Website redesign will also serve as an amazing opportunity to institute new content practices too.

    Here are a few tips to refresh content strategy during your website redesign.

    website redesign tips

    • Outline the content that stays and goes out.
    • Figure out the type of content that attracts your target audience.
    • Check if  there is a way to reuse old content.
    • Write content that will be easily accessible by users
    • See how your current content is performing.
    • Find out the call to action that has to be added.


  5. How to launch your redesigned website?

    Until now you were planning and finding new information to revamp your website for real-world usage. The final slice in the website redesign checklist is to process the launch and to make sure the changes don’t break anything.

    Some important things to check the post here are:

    Website Redesign Questions

    • Is everything functioning as planned?
    • Does everything look the way it was approved?
    • Are the page URLs changed, have the old pages redirected to the new pages?
    • Are all the tracking scripts in place?
    • Is there a proper backup for quick restore?


  6. Website Redesign Statistics You Should Know

    • 38% of people will stop engaging with a website if the content/layout is unattractive-Adobe
    • Once on a company’s homepage, 85% visitors want to see information about that company’s products/services-KoMarketing
    • 45% of website visitors will leave a company’s website if there’s no contact information or phone number-Komarketing
    • Mobile devices now account for nearly 2 of 3 minutes spent online-comScore

    Why do most of the website redesigns fail?

    Website Redesign Issues

    Failure in most redesigns boils down to these points.

    • Many website owners give too much focus to the ‘design’ part thinking that it will solve all the problems. But, underlying problems such as improving the performance of a website can’t be solved only through designs.
    • More than half of the companies don’t formulate a strategy during a website redesign. So these websites are build based on opinions rather than what a user actually wants.
    • In an effort to fix problems, website owners spend more money tweaking the website. Again, those tweaks are made on assumptions. As a result, there is little to no difference between the old and new website.

    website redesign ad 1

    Drawing the final curtain to our website redesign checklist 2018

    With the lines between the online and offline world becoming more and more blurred, it has never been more important for businesses to make a web presence.

    No matter the business, your potential customers would have searched you online before reaching out to you.

    Once your redesigned website goes live, you have one more step left- to see how the goals you set are working out.

    Through analytics and tracking data, you can find out if goals are met or if more work is required.

    If goals are not met, keep on iterating until you accomplish them. Under such circumstances, a split testing will be useful.

    You can drink your victory champagne and deem your website redesign a success once your goals are met!

    If you follow our website redesign checklist before your pre-launch, your post-launch will be a breeze.

    Are you ready to explore website design opportunities? ColorWhistle can help. For any questions relating to web development, design, SEO or marketing, send us a message here.

    About the Author

    Anjana Easwariah

    Anjana Easwariah has been a ghostwriter for the past two years working with writing challenged clients. Currently, she is a copywriter at ColorWhistle managing content related projects. To write distinctly creative and unique content, she collaborates with the website design and digital marketing team. When she is not writing, you can find her playing badminton or watching crime shows.

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