Best SEO & Marketing Tools for Experts

SEO tools help to get anything done for our clients, enable you to find new opportunities and saves time. Whether it is fetching meta tags from a domain or identifying crawl issues, tools are the savior for all savvy marketers

Selecting the best SEO tools and keyword SEO packages from this vast market can be overwhelming. That’s why we’ve compiled a list of the most powerful tools and packages to assist SEO experts

Ready?

Let’s dive in.

Best Keyword Research Tools for SEO Experts

1. Adwords

Best SEO & Marketing Tools for Experts (Adwords) - ColorWhistle

Adwords is a keyword planner which allows to spot out the right keywords to target for display ads, search ads, video ads, and app ads. It also helps you to find words or phrases related to your products or services. You can even choose keywords based on bid estimates for each and every keyword based on the advertising budget.

Usage

  • Discover new keyword
  • Identify search volume
  • Identify the average CPC on your targetted keywords

Price

  • Free

2. Ubersuggest

Best SEO & Marketing Tools for Experts (Ubersuggest) - ColorWhistle

Ubersuggest is a tool that allows you to find ‘n’ number of long-tail keywords in no time. It also aggregates data that is available from Google Suggest which provides a lot of keyword ideas similar to your searches in Google. It also provides domain info like backlinks, keyword positions, search volume, and average CPC.

Usage

  • SEO analysis
  • Backlink/competitive analysis
  • Domain overview
  • Top pages identification
  • Receive content ideas
  • Discover new keyword ideas

Price

  • Free

3. Google Search Console/ Webmaster

Best SEO & Marketing Tools for Experts (Web Master) - ColorWhistle

Google Search Console, previously known as Webmaster allows you to check indexing status and helps you to increase the visibility of the website and webpages on the internet.

Usage

  • Identify the most popular pages
  • Check mobile responsiveness
  • Check for broken links
  • Index / submit a new URL and find URL indexing issues
  • Discover keywords which we rank or we receive impressions
  • Identify website security issues and schema markup/structured data errors

Price

  • Free

4. Google Analytics

Best SEO & Marketing Tools for Experts  (Analytics) - ColorWhistle

Google Analytics tool allows you to measure the visitors arriving on your website. It has a tremendous cloud infrastructure which allows it to dive through very large data quickly. You can make use of these data to make informed business decisions.

Usage

  • Measure audience behavior on your website
  • Discover the age, gender, interest, device, and location of your audience
  • Measure where the traffic is coming from.
  • Tracking goal conversions

Price

  • Free

5. Google Tag Manager

Best SEO & Marketing Tools for Experts (Tag Manager) - ColorWhistle

Google Tag Manager is a tag management system (TMS) which allows you to update measurement codes or related code fragments (tags) on the website or mobile applications. With the help of these tags, you can easily deploy tag configurations from a web-based user-interface.

Usage

  • Add custom codes/scripts without the help of a developer
  • Set trigger controls for forms, events, and button clicks

Price

  • Free
Best SEO & Marketing Tools for Experts (Google Trends) - ColorWhistle

Google trends analyze and sort out the popularity of top search queries from Google Search across various regions and languages. It also provides graphs to compare the search volume of various queries in a detailed manner.

Usage

  • Optimize content for seasonal trends
  • Find the trending topic to cover
  • Spot the demand for your product based on location, area, and region

Price

  • Free

7. Structured data testing

Best SEO & Marketing Tools for Experts (Structured Data) - ColorWhistle

Structured data testing tool (SDTT) offers multiple ways to test, develop, and modify your structured markup. You can also load the markup code directly or via an URL into the Structured data testing tool.

Usage

  • Find errors in structured data
  • View the preview of given structured data

Price

  • Free

Top Marketing Tools for SEO Experts

8. Screaming Frog

Best SEO & Marketing Tools for Experts (Scremingfrog) - ColorWhistle

Screaming Frog is a website crawling tool that allows you to crawl website URL’s and collect all the key elements to analyze and audit technical/onsite SEO. It also has some advanced SEO features that come under the paid license.

Usage

  • Find broken links, errors & redirects
  • Analyze page titles & metadata
  • Discover duplicate pages
  • Review meta robots & directives

Price

  • 1 to 4 licenses: £149 per license per year
  • 5 to 9 licenses: £139 per license per year
  • 10 to 19 licenses: £129 per license per year
  • 20+ licenses: £119 per license per year

Click here to view the pricing page of Screaming Frog.

9. Ahrefs

Best SEO & Marketing Tools for Experts (Ahrefs) - ColorWhistle

Ahrefs tool helps you to grow your search traffic, research your competitors, and monitor your niche on a regular basis. It also allows you to understand what you have to do in order to withstand the competition by tracking the reason for competitors success.

Usage

  • Conduct competitive analysis
  • Receive keyword suggestions
  • Research backlink
  • Explore content
  • Monitor website

Price

  • Lite: $82/month billed yearly
  • Standard: $149/month billed yearly
  • Advanced: $332/month billed yearly
  • Agency: $832/month billed yearly

Click here to view the pricing page of Ahrefs.

10. SEMrush

Best SEO & Marketing Tools for Experts (Semrush) - ColorWhistle

SEMrush is an SEO tool that provides a complete solution to boost your online website. It helps to sort out the opportunities to get more traffic with the help of trusted data and automate most of your day-to-day tasks.

Usage

  • Analyze backlinks
  • Research keywords
  • Check on-page SEO
  • Analyze content
  • Track social media activities
  • Audit your website
  • Track keyword position

Price

  • Pro: $83/month billed annually
  • Guru: $166/month billed annually
  • Business: $333/month billed annually
  • Enterprise: contact sales

Click here to view the pricing page of SEMrush.

11. Moz

Best SEO & Marketing Tools for Experts (Moz) - ColorWhistle

Moz is an all-in-one toolset that allows you to audit website traffic on a regular basis. Target keywords can also be discovered based on difficulty score, competitor research, and SERP analysis.

Usage

  • Track your keyword ranking
  • Audit your website
  • Optimize pages
  • Find external links
  • Check your domain authority

Price

  • Standard: $79/month billed annually
  • Medium: $143/month billed annually
  • Large: $199/month billed annually
  • Premium: $479/month billed annually

Click here to view the pricing page of Moz.

Best WordPress Plugins for SEO Experts

12. Yoast SEO

Best SEO & Marketing Tools for Experts 
(Yoast) - ColorWhistle

Yoast SEO is a WordPress plugin that helps you to convert your website into a search-engine-friendly site. It allows you to generate more visitors from search engines like Google and Bing, attract more social media visitors, and increase reader engagement by offering various SEO suggestions.

Usage

  • Analyze keywords
  • Optimize your website
  • Analyze responsiveness
  • Create XML sitemaps
  • Add custom CSS footer

Price

  • Starts at $89

Click here to view the pricing page.

13. All in One SEO Pack

Best SEO & Marketing Tools for Experts (All in One) - ColorWhistle

All in One SEO Pack is a WordPress plugin that helps you to optimize your website and content for search engines. It includes several additional features like video sitemaps, eCommerce SEO, one-year professional support, and much more.

Usage

  • CreateXML sitemaps
  • Edit robots.txt files
  • Write meta descriptions
  • Update SEO titles
  • Integrate with social media networks

Price

  • Individual: $57/month billed yearly
  • Business: $97/month billed yearly
  • Agency: $419/month billed yearly

Click here to view the pricing page of All in One SEO Pack.

Best Email Marketing Tools for SEO Experts

14. MailChimp

Best SEO & Marketing Tools for Experts Experts (Mail chimp) - ColorWhistle

MailChimp is one of the famous web-based email marketing service providers. It helps you to design various newsletters, share them on social media networks, integrate with services you already use and track your results instantly.

Usage

  • Track audience data
  • Build, launch, and measure campaigns across channels
  • Analyze audience engagement
  • Use hosted, embedded, or pop-up forms

Price

  • Essentials: $9.99 per month
  • Standard: $14.99 per month
  • Premium: $299 per month

Click here to view the pricing page of MailChimp.

15. SendGrid

Best SEO & Marketing Tools for Experts Experts (SendGrid) - ColorWhistle

SendGrid is a tool that provides a cloud-based email delivery service that can help business. It is used to manage various types of emails that includes shipping notifications, friend requests, sign-up confirmations, and email newsletters.

Usage

  • Create reports based on email category, timeframe, ISP, geography, and device type
  • Personalize content
  • Access a data-rich activity feed
  • Monitor email sender reputation

Price

  • Essentials: Starts at $14.95/month
  • Pro: Starts at $79.95/month
  • Premier: Custom pricing (reach sales)

Click here to view the pricing page of SendGrid.

16. GetResponse

Best SEO & Marketing Tools for Experts Experts (GetResponse) - ColorWhistle

GetResponse is one of the email marketing platforms which enables you to create a valuable marketing list of clients and partners. With this tool, you can build a healthy relationship and a profitable customer base.

Usage

  • Automate marketing workflows
  • Generate leads with attractive landing pages
  • Build marketing campaigns
  • Customize your forums
  • Test, analyze, and optimize the website

Price

  • Basic: $10.50/month billed yearly
  • Plus: $34.30/month billed yearly
  • Professional: $69.30/month billed yearly
  • Enterprise: $719/month billed yearly

Click here to view the pricing page of GetResponse.

Best Content Marketing Tool for Marketers

17. BuzzSumo

Best SEO & Marketing Tools for Experts (BuzzSumo) - ColorWhistle

BuzzSumo is a content research and monitoring tool. It allows you to find the most shared content on social media channels related to your domain or target keywords. Influencers related to topics can also be discovered.

Usage

  • Discover your content ranking
  • Research high traffic content and plan accordingly
  • Monitor your brand

Price

  • Pro: $79/month billed yearly
  • Plus: $139/month billed yearly
  • Large: $239/month billed yearly
  • Enterprise: $499/month billed yearly

Click here to view the pricing page of BuzzSumo.

Leading Social Media Management Tools

18. Buffer

Best SEO & Marketing Tools for Experts (Buffer) - ColorWhistle

Buffer tool allows you to craft various posts for each social media network. It helps to plan, collaborate, and publish the most engaging content that brings high traffic to your website and increase the growth for your brand.

Usage

  • Craft perfect posts for individual social networks
  • Manage access to social account
  • Plan and schedule your content
  • Get notifications about scheduled posts

Price

  • Pro: $12/month billed annually
  • Premium: $55/month billed annually
  • Business: $84/month billed annually

Click here to view the pricing page of Buffer.

19. Meet Edgar

Best SEO & Marketing Tools for Experts (MeetEdgar) - ColorWhistle

Meet Edgar allows you to schedule and automate content on various social media networks like Facebook, Twitter, Instagram, and LinkedIn. You can create new posts or re-post evergreen contents across these social media platforms whenever you need.

Usage

  • Reshare your content
  • Unlimited library for your content
  • Automate social media posts
  • Access to smart content composer

Price

  • $49 per month billed annually

Click here to view the pricing page of Meet Edgar.

20. Tailwind

Best SEO & Marketing Tools for Experts  (Tailwind) - ColorWhistle

Tailwind is a social media marketing tool that allows you to schedule and post content on social media networks like Pinterest and Instagram. It helps to maximize the reach of your content in both the platforms.

Usage

  • Optimize your post schedules
  • Create multiple posts from any website
  • Upload images in bulk
  • Manage multiple social media accounts

Price

  • Plus: $99.99/month billed annually
  • Professional: $799.99/month billed annually
  • Enterprise: Reach sales

Click here to view the pricing page of Tailwind.

Best Marketing Automation Tools

21. Hubspot

Best SEO & Marketing Tools for Experts (HubSpot) - ColorWhistle

Hubspot is an automation tool that allows you to take control of your marketing activities under a single roof. It provides solutions for increasing website traffic, converting website visitors into leads, and ‘closing the loop’ to deliver a measurable ROI.

Usage

  • Track communications
  • Integrate with any social media
  • Manage content
  • Lead scoring
  • Analyze your website
  • Marketing automation

Price

  • Starter: $50/month
  • Professional: $800/month
  • Enterprise: $3,200/month

Click here to view the pricing page of Hubspot.

22. Marketo

Best SEO & Marketing Tools for Experts (Marketo) - ColorWhistle

Marketo is an automation tool focused on account-based marketing, like email, mobile, social, digital ads, web management, and analytics. It provides solutions to measure marketing engagements, tasks, and regular workflow.

Usage

  • Marketing automation
  • Manage your leads
  • Lead scoring
  • Streamline email marketing process
  • Nurture prospective customers
  • Create custom email campaigns

Price

  • Bundle based pricing

Click here to view the pricing page of Marketo

23. Mautic

Best SEO & Marketing Tools for Experts (Mautic) - ColorWhistle

Mautic is an open-source marketing automation tool that provides deep audience intelligence, which will enable you to build great customer relations. It also allows marketers to deliver high performing campaigns and content which will result in superior results.

Usage

  • Marketing automation
  • Automate the process of finding and nurturing contacts
  • Track social media activities
  • Manage content
  • Lead scoring
  • Nurture quality leads easily

Price

  • Quote based pricing

Click here to view the pricing page of Mautic

Looking for SEO Services?

Seize and experience the transformative impact of SEO Services & Solutions with ColorWhistle.

Hitting the SEO Highway in 2024

If you wish to enhance the growth of your website, using SEO tools is a must. Having the best tools will help you to measure traffic, research keywords, understand the competition, audit your website, and much more. So, try to use the above-mentioned tools which are guaranteed to show positive results in your business.

If you’re looking to improve your online presence and leverage the power of SEO, don’t hesitate to contact us anytime. Our expert SEO professionals have a proven track record of success in helping businesses achieve significant results. While there is an associated SEO cost, we can work with you to develop a customized plan that fits your budget and maximizes your return on investment (ROI)

Which tool are you planning to use? Do share it in the comments section below!

CW Content Team
About the Author - CW Content Team

ColorWhistle's content team is a group of rockstar writers and curators who create killer content for clients across industries. From blog posts to social media campaigns, ColorWhistle's content team creates content that captivates audience with content that educates, entertains, and inspires. With a passion for creativity and expertise in digital marketing, the team has what it takes to make your brand stand out in a crowded online space. In short, they're the wordsmith wizards that you want on your side for content that on-brand and on-trend.

2 Comments

  1. Thanks Srividhya for drawing the epic list for us. We will make sure to add some new ones into our bucket list.

Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to get started?

Let’s craft your next digital story

Our Expertise Certifications - ColorWhistle
Go to top
Close Popup

Let's Talk

    Sure thing, leave us your details and one of our representatives will be happy to call you back!

    Eg: John Doe

    Eg: United States

    More the details, speeder the process :)