Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers actively reacted to get results for unique situations.
Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained.
As you can learn more from the other marketer’s mistakes, going through case studies will never become vain. You can avoid mistakes in your digital marketing activities and also take similar approaches to the issues you are facing.
Let’s take a look.
Best Digital Marketing Case Studies for You
Here, we have listed the best digital marketing case studies that reveal the works of expert digital marketers.
Content Marketing Case Studies
Here, we have curated the best content marketing case studies that really worked well and brought amazing results.
a. On-site Retargeting
iSpionage faced a problem in retargeting the readers from their referral blog website to their main website. To fix this, the site placed an on-site retargeting popup on their blog posts.
This made them increase their blog referral traffic by 58% and received up to 5.47% Click-Through-Rate (CTR). Moreover, 4,144+ popup impressions were generated, more than 227+ people were redirected to the main site. To learn more about the case study, click here.
Takeaway – By implementing an on-site retargeting technique, you can educate visitors about your services, create awareness regarding your offers, and drive traffic to your content.
b. Trending Topics
Lawrence of Morocco gained coverage from the Game of Thrones buzz by designing and promoting a map that listed all the filming locations found in the Game of Thrones series. Click here to learn more about the case study.
This brought over 11,300+ visits to the website and outlets in top-tier publications like Washington Post, Mashable, Business Insider, and many more.
Takeaway – By making the best use of trending topics that have gained a massive outreach across the world, you can easily achieve more traction for your brand.
c. Trifecta Content Marketing Strategy
College Raptor proved that it is possible to scale a startup from 0 organic traffic to 100,000 visitors per month within a year using the trifecta content marketing strategy. If you are curious to learn more about this case study, click here.
Takeaway – Content that falls under three categories that include evergreen, social viral, and link building will support you in dominating your SEO rankings. The number of backlinks and media outlets can be increased with the usage of public data and viral content.
d. User Acquisition Content
Fractl’s dating app Sapio leveraged user acquisition efforts that led to a 3,072% spike in weekly app installs in just 5 weeks. Click here, if you like to learn more about the case study.
Takeaway – Understanding your target audience and publishing personalized content at the right time through powerful influencers will add value to your content.
Social Media Marketing Case Studies
Below, we have lined up the best social media marketing case studies.
a. Usage of #Hashtags
Vogue India launched a social awareness initiative regarding the empowerment of women. They created a two-and-a-half-minute video with 99 high-profile women and hashtag #MyChoice. It went viral on the internet that attracted 2M+ views in two days. Click here to learn more about the case study.
Takeaway – Effective usage of catchy hashtags on your social media posts with popular influencers can boost your social media awareness.
b. Social Media Walls
Tinkham Veale University Center has innovatively built social media walls with keyword-rich content and user-designated #hashtags. It encouraged a number of attendees from all over the world for participating in the events. If you like to learn more about the case study, click here.
Takeaway – Curating your conferences, workshops, etc with the venue details on powerful social media walls is a super promotional point for your events among the aspirants.
c. Social Media Campaigns
AstraZeneca has taken an initiative called #LVNGWith exclusively for connecting lung cancer attacked people with their loved ones. People were invited to leave their answers on Facebook and Instagram for this question – How will you spend your #GiftedDay? Click here to learn more about the case study.
#GiftedDay is such an amazing social media content series that earned half a million views in less than 24 hours, increased 500% of shares, doubled their number of followers and over 1,500+ people newly joined the LVNG With community and many more.
Takeaway – Successful social media campaigns are helpful in creating awareness among the audience and connecting people from all over the globe.
SEO Case Studies
Here, we have consolidated the best SEO case studies that established a stunning presence on the relevant search results.
a. 6-Step SEO Process
UAV Coach was striving to gain traction in the competitive organic search results.
Robbie Richard’s 6-step SEO process supported the UAV Coach to outrank global brands like Mashable, climb to better rankings on Google, generate over 152,732+ visits, drive 11,065% of recurring organic traffic in 6 months, and get many other perks. Curious to learn more about the case study, then click here.
Takeaway – Upgrading existing content with SEO strategies will generate long-term exposure, build authority in your industry, capture quality leads, and eventually convert them into valuable customers.
b. E-commerce Transactions
Search Logistics assisted a furniture-seller who had a website that was hit by Google penalty and lacked in keyword-optimization techniques. SearchLogistics redesigned the website, built the domain authority through link building, managed the site structure issues, and many more. Click here to learn about a detailed explanation of the case study.
Within 6 months, they were able to experience the positive impacts on the website like a 122.27% increase in organic traffic, a 336% in e-commerce transactions, a 369% in revenue, etc.
Takeaway – Redesign your business website, create quality content, and build effective links to enhance your visibility on the results page for relevant search queries.
c. SEO Achievements at Affordable Budget
Exposure Ninja supported an accountancy firm that followed a basic online marketing approach. It helped in redesigning the website, researching relevant keywords, optimizing the blog content, etc. To read the detailed case study, click here.
These effective SEO practices resulted in a 293% increase in leads, a 156% in site visitors, and a 31% in requesting for consultation.
Takeaway – With smart SEO tactics, it is easy to make a mark in the SEO search results at a shoe-string budget.
Pay-Per-Click (PPC) Case Studies
Below, we have broken down the best Pay-Per-Click (PPC) case studies that worked effectively.
a. Adwords’ Quality Score
A large number of well-established firms and ad creative regulations have reduced the quality score of InterTrader in AdWords. It negatively affected the average ad positions, impressions on search results, and Cost-Per-Click.
Seperia supported InterTrader in maintaining Adwords’ quality score. This resulted in improving the CTR by 0.81%, average position by 6.1%, and quality score average by 3.3%. Click here to learn more about this case study.
b. Revenue Generator
Truprint/Snapfish wanted to improve the overall performance of its PPC advertising activities. Being a premier Google partner Click Consult could whitelist Truprint for a range of exclusive Google beta features.
It brought exceptional results in increasing the revenue by 355%. Also, there was a reduction in the disruption activities of the newly revamped website. To elaborately learn about the technologies used for running this successful PPC campaign, click here.
Takeaway – By focussing on Google Shopping Campaign, Bing Shopping, dynamic remarketing, and many other tactics, you can easily get returns on your PPC investment.
c. Quality Leads
One of the clients of Spinutech was mindful of driving quality leads and high revenue to its website through PPC advertising campaigns.
With the effective use of AdWords, Spinutech could bring amazing results to its client’s website at the end of four-months campaign optimization. It increased the total number of branded leads by 85.71% and decreased the overall Cost-Per-Click (CPC) by 45.02%. Click here to learn more about the study.
Takeaway – By making the best use of high-search volume keywords, it is possible to reduce the CPCs and target the right audience who are interested in your products and services.
Video Marketing Case Studies
Here, we have curated the best video marketing campaigns that really worked in impressing the right viewers.
a. Social Message
Canadian Tire’s advertisement video portrays a small Canadian boy seated in a wheelchair who was encouraged by another small kid to play basketball games. This advertisement about wheels turned out to be one of the viral marketing videos in 2017. To learn more about the case study, click here.
Takeaway – When your brand message is associated with a social cause, it turns out to be a psychological motivator that urges viewers to follow your brand. It evokes strong feelings in viewers at the same time conveys the brand message.
b. Impressive Content
Android’s Friends Furever video campaign depicts featuring clips of unlikely animals playing and enjoying together.
According to Unruly, a video ad tech company this impressive video was shared more than 6.4 million times and gained the specialization of the most-shared video in 2015. If you like to learn a detailed explanation of the case study, click here.
Takeaway – With eye-catchy video content, it is easy to promote memorable brand messages to the desired audience.
c. Power of Influencers
Code.org created an excellent video marketing campaign that incorporated speeches of Bill Gates, Mark Zuckerberg about the importance of learning coding languages.
This video marketing campaign bought more traction to the website. Click here to take a look at the detailed explanation of the case study.
Takeaway – With the help of popular influencers, you can spread your brand message in an even more steadfast manner.
Voice Search Case Studies
Below, we have lined up the best voice search case studies.
a. Mobile Voice Search
Typing search queries can be cumbersome, error-prone, and even dangerous in some usage scenarios. Users are increasingly turning to their mobile devices when doing web searches.
In November 2008 Google introduced Google Mobile App (GMA) for iPhone that included a search by voice feature. GMA search by voice extended the paradigm of multi-modal voice search from searching for businesses on maps to searching the entire World Wide Web (WWW). To learn more about the case study, click here.
Takeaway – By integrating mobile voice search, you can effectively provide the best user experience to your target audience.
b. Webpage Content Curation
Anglian Home Improvements had answers for three different FAQs curated on the same page at a single URL. This did not provide the best user experience and affected Google rankings too.
Epiphany Search supported Anglian Home Improvements by listing the FAQs on different pages with optimized content that best suits featured snippets.
As a result of this voice search strategy, the website marked significant visibility on voice search queries by driving 13 inquiries per month. Click here to learn more about the case study.
Takeaway – Based on the high search volume keywords, you have to create quality content. This helps search engines to easily recognize your content and display it before your target audience.
Digital Marketing Case Studies – FAQ
Why are Digital Marketing Case Studies Important?
Digital Marketing Case studies are more important to analyze the previous patterns of strategies that businesses adopted to get results. At times, we would also get a glimpse of what did not work in the first place.
How to write a Digital Marketing Case Study?
Writing a Digital Marketing Case Study is much different than any other normal case studies.
- First, identify the scenario you wish to document (A success or a Learning in this case)
- Use a story telling method to make it readable
- Identify the pain points and key strategies followed
- Highlight the result including the timeframe to achieve (This will help the peer community to understand the timeframe)
- Suggest the alternate strategies you had in mind if they are relevant
Over to You
Digital marketing case studies are useful for you in making the right marketing decisions. If you like to learn about the performance of a digital marketer, case studies will greatly help you!
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