Branding will play a vital role in your digital marketing strategy for 2020 and beyond. It adds value to your business and increases your chance of acquiring new customers.
There are many long-term gains associated with developing a consistent digital brand strategy. You will not only see an improvement in ROI but also a boost in intangible assets such as,
- Brand awareness
- Loyalty
- Advocacy
The above 3 assets are priceless in this competitive age of marketing and advertising.
According to Smallbizgenius, it takes 5 to 7 impressions for people to remember your brand. So, having a solid digital branding strategy is vital.
Many believe that digital branding focuses only on logo, images, or page layout. But, it’s much more than that.
We are in a world with many online touchpoints such as websites or apps, search engine results, online reviews, social media discussions, and more. Potential customers will make a decision on whether to opt for your brand only after experiencing your brand in the digital space.
Branding plays an integral role in bridging the gap between your brand and your customer. It will reflect the level of care on how you market your brand.
Let’s explore more about why branding is important for digital marketing.
The Role of Branding in Digital Marketing
Here are some of the important roles that branding plays in digital marketing.
Create a strong impression
Many customers are drawn towards visual representations as opposed to mundane proclamations. So, branding helps to decipher your message accurately and tell the story of your brand.
Build your uniqueness
Branding is like DNA. It informs your potential and existing customers what makes you unique
Attract new customers
Today’s consumers have many options. This consequently increases the level of competition. Branding can help you stand out from the crowd and help consumers to connect with your brand
Makes content memorable
Adding images in your content will help to keep your reader’s attention, make your content memorable, help you get more social shares, and make your content rank better through image SEO
Drive conversion
When you build a marketing campaign for your products or services, the marketing materials, images that connect with your brand, colors etc will shape how customers view your business and can help with conversions
Makes your brand visible
When it comes to CRO (Conversion Rate Optimization), concise design decisions, changing the color or placing the CTA button in a different area can make a significant difference in the visibility and conversion
No matter the industry you are in, digital branding will apply. Have a clear idea of how branding can affect your business, and you can use it to market your talent, skills, or expertise.
Branding + Digital Marketing - Benefits for Professionals
Authors
If you are an author, branding can improve your chances of visibility among literary agentsAttorneys
As an attorney, if you concentrate more on branding your digital marketing collaterals, you will put your practice in front of people who are looking for your serviceReal estate agents
If you are a real estate agent, branding will help your digital marketing efforts by improving your chances of working with people who are looking to buy or sell propertiesConsultants
As a consultant, branding will make you look credible in the eyes of most of your consumers and make it easy to interact with youPastors & Spiritual Leaders
If you are looking to build a congregation or gain more followers, branding will help to amplify your marketing efforts in growing that congregationPublic officials
As a public official, how you portray yourself will make help you win the hearts of the public. Branding can help you a lot when you run the election campaignsEntertainers
As an entertainer branding will help you attract people or bring more eyeballs to your production house. Any digital marketing efforts you employ will also look professionalAnyone other businesses
If you are in the business of offering a product or service, your digital branding will help the audience with their decision-making process
Branding + Digital Marketing - Benefits for Organizations
If you are an organization, digital branding will put you way ahead of the curve. When you formulate a branding strategy, it will bring amazing ROI on your digital marketing efforts and help you build relationships with your target audience. Here are some ways in which digital branding can be beneficial if you run an organization.
Corporations
Consumers expect a high level of transparency from corporations. If you are a corporation, then building a robust digital branding plan will help to easily reach your target audience and understand them. This will help with your marketing as well as business operations
Non-profits
Branding plays a crucial role in improving awareness for your cause and it is also critical for funding. If you are an NPO, branding will convey your organization’s message and help with digital marketing efforts
Small and medium-sized businesses
If you fall under this category, strong digital branding will help to convey how you differ from the rest of the business. And the best part is, branding will put you in the right position to win in your digital marketing activities
Here is an infographic that clearly highlights the connection between digital marketing and branding.
Top Branding / Rebranding Resources
- Branding/Re branding Visualization with Use Cases – How to build your brand?
- 40+ Branding Ideas & Inspiration
- Everything you Need to Know For a Successful Re branding
- Why Branding is essential for Digital Marketing?
- Are custom WordPress designs your new BFF in online branding?
- Importance of Graphic Design in Digital Marketing
Final Thoughts
It doesn’t matter if you are just an individual looking for opportunities to profit from your expertise or an organization who wants to attract more audience, branding should be one of your top priority. The decisions you make in branding will play a crucial role in your identity, visibility, and credibility,
Since today’s customers use online platforms to make a decision, a robust branding strategy will help improve customer acquisition, lead generation, content consumption, and brand awareness. At the end of the day, your business depends on it.
If you need any help with your branding and digital marketing efforts, do get in touch with our ColorWhistle team or call us +1 (919) 234-5140. We can come up with strategies that will help your customers think…hey I should invest in these people.
We would love to hear your thoughts or address questions you may have. So share them in the comments section below.
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