Branding will play a vital role in your digital marketing strategy for 2020 and beyond. It adds value to your business and increases your chance of acquiring new customers.
There are many long-term gains associated with developing a consistent digital brand strategy. You will not only see an improvement in ROI but also a boost in intangible assets such as,
- Brand awareness
- Loyalty
- Advocacy
The above 3 assets are priceless in this competitive age of marketing and advertising.
According to Smallbizgenius, it takes 5 to 7 impressions for people to remember your brand. So, having a solid digital branding strategy is vital.
Many believe that digital branding focuses only on logo, images, or page layout. But, it’s much more than that.
We are in a world with many online touchpoints such as websites or apps, search engine results, online reviews, social media discussions, and more. Potential customers will make a decision on whether to opt for your brand only after experiencing your brand in the digital space.
Branding plays an integral role in bridging the gap between your brand and your customer. It will reflect the level of care on how you market your brand.
Let’s explore more about why branding is important for digital marketing.