Are you looking for the best strategies to generate leads for your financial advisory business?
Being a financial advisor, the growth of your business depends on the quality of leads that are generated on a regular basis. With the help of prospective leads, you will be able to boost your sales, increase your revenue, and outgrow your competitors.
Before planning for the lead generation strategies, it is imperative to understand your audience and your local competitors. This will help you build tailor-based smart strategies that bring about quality leads to your online financial advisory business.
To help you blow your whistle among the prospective audience, we have broken down the best lead generation strategies for your financial advisory business.
Generate Leads Using the Best Lead Generation Strategies
By implementing the best working lead generation strategies, you can easily captivate prospects to your financial advisory business and march forward with a band of quality leads.
Let us embark on adding more pearls to your crown.
1. Create a Dedicated Professional Website
According to a report Cdn2.Hubspot, over 28 million financial advisors have their own business website. Having a professional website for your financial advisory business is similar to holding an online visiting card.
With aesthetic web design, you can easily create a positive impression. Users’ first impressions are 94% based on web design, visual appeal, and navigation.
Further, domain name places a big role in transforming your website into a powerful lead generation tool. For instance, Capital Investment Advisors’ website – Yourwealth.com has boosted its online reach to a great extent.
Having a website for your financial adversary is no longer a luxury but comes under necessity. Here, we have given a few tips for you to consider while building a website for your financial advisory firm.
- Choose a perfect domain name and web hosting platform
- Select a friendly CMS
- Take inspirations from other financial advisory websites
- Create attractive content that best reflects your services
- Optimize keywords for search engine rankings
Do you have plans to design a professional website for your business? At ColorWhistle, we create websites with stunning design elements, user-friendly features, and upgraded technologies that generate quality leads for your business.
2. Publish Blogs Regularly
Blogging is one of the lead generation approaches that showcase your expertise to the prospective audience. By integrating the blogging section on your website, you can easily drive more prospective clients and engage current clients.
By delivering quality content to the users consistently, your website becomes favorable to search engines as a result lead generation can exceed beyond your expectations.
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Statistics that Prove Blogging has Brought Amazing Results
- Financial companies who blog get 97% more links to their websites
- 57% of financial marketers say they have gained new clients specifically through blogging
- 53% of financial marketers say blogging is their top content marketing priority.
- B2B marketers who have blogs get 67% more leads than those who don’t.
As a leading content service provider, ColorWhistle can write blogs for your financial advisory website and make you captivate qualified leads into your funnel. Feel free to reach out to our skilled bloggers.
3. Enhance Your Social Media Presence
Social media visibility is the greatest asset responsible for capturing quality leads to your financial advisory firm. Sysomos, a social media software provider, and Marketwired, a business news data channel found that 40-60% of people use information from social media for making investment decisions.
Being active on social media platforms will support you in promoting word-of-mouth, connecting with the right audience, and attracting prospects to avail of your services. According to a survey, 80% of financial advisors have gained new leads through social media.
Here, we have outlined a few tips to generate quality leads from your active social media presence.
Tips for Gaining Leads from Social Media
- Understand your audience
- Maintain a dedicated account on social media channels
- Upload posts consistently during the peak hours
- Collaborate with popular social media influencers
- Make the best use of #hashtags
- Showcase your achievements right then
- Host social media webinars
- Build online communities
- Incorporate effective call-to-action on every post
Around 86% of the financial advisors who use social media reported that they have gained an average of $5 million in business. Are you facing difficulties in giving a leg-up for your business on the crowded social media platform?
Then, take assistance from our social media experts. We follow smart and ethical strategic approaches that make your social media profile a power-house for generating ideal leads.
4. Build Effective Landing Pages
In this lead generation game, landing pages have a significant part in nurturing prospects to become your clients. Using landing pages, you can prompt users to take the appropriate actions for offering the most personalized services.
A smart lead generation landing page will be comprised of a headline, offer a proposal, and have a call-to-action button. Reports prove that by making the best use of landing pages, it is possible to increase the conversion rate by 25%.
Importance of Landing Pages
Here are a few reasons why you should consider landing pages to be the ultimate lead generation tool.
- Increase the average conversion rate
- Convey the most focused messages to the target audience
- Provide analytics report
- Affiliate co-branding opportunities
Place effective call-to-action buttons on your website, blogs, social posts, etc for giving access to your gated services like newsletters, e-book, case studies, helpful guides, finance management courses, and others. These enticing offers serve as perfect lead magnets for invoking your website visitors to voluntarily attach their contact details.
By making the best use of these details, you can directly connect with your target audience and convert them into your potent clients.
5. Optimize Email Marketing
Email marketing is similar to an underground gold mining where you can capture quality leads toward your financial consultancy services. In 2018, more than 3.8 billion people were using email, and that number is expected to increase to 4.2 billion by 2022.
Important Things to Keep in Mind Before an Email Marketing Campaign
- Check whether you have included a powerful subject line
- Make sure you create content that engages the viewers
- Add visual elements like images, graphics, and stickers
- Identify the right time to begin your campaign
- Make sure you are choosing the best email marketing automation tool
- Check whether you have segmented your email subscribers into lists
Here is how Myra Wealth optimized all the elements of their new year’s email campaign that boosted the number of leads for their finance business.
Emails pave an amazing way to directly connect with your target audience and promote your business updates, services, and other business-related information.
Marketing your financial advisory business via emails provides a more personalized experience to your audience. Moreover, depending on the response of the users to your emails, you can even bring improvements in your services.
6. Encourage Visitors for Online Reviews
The online reviews from your clients will work silently to generate more ideal leads. Today, people search for anything and everything on the internet. This is where your online reviews take the call by inspiring viewers with stars and ratings.
Generally, people get attracted to the financial firm that has more appreciable ratings and reviews. Online reviews showcase your credibility and provide better opportunities to enhance your search engine rankings.
Only a crying child will have milk. Similarly, request your clients to submit their reviews and ratings before signing out of your website. Moreover, including a small note at the end of your email newsletter, with a link to your Yelp or Google pages, is a good way to encourage reviews.
When a prospective new client looks up your business online and sees that you have a number of positive reviews, they are more likely to visit your site or contact you.
In a Nutshell
Practicing effective lead generation strategies is the best way to enhance your online financial advisory firm.
Are you facing any challenges while generating leads for your financial advisory business? Feel free to share it in the comments section below. We can help you clear it out.