Importance of Graphic Design in Digital Marketing

July 6, 2020
Importance of Graphic Design in Digital Marketing

Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.

Until the recent past, many entrepreneurs and decision-makers failed to understand the importance of graphic design. Now, there is a huge interest as the two industries are becoming inseparable.

So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing world.

What is Graphic Designing?

Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible way.

According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.’

How Essential is Graphic Design to Digital Marketing?

“Good design is obvious. Great design is transparent.” – Joe Sparano

As an entrepreneur, you will definitely be proud of your business. So shouldn’t your images reflect that too? Will you show up for a red carpet in your sweatpants? Nope. You will dress to impress. Likewise, graphic designs are the red carpet outfit of your business.

Here are some more compelling reasons why graphic design is essential for digital marketing.

Build your Own Unique Identity

When you choose to get help from a graphic designer or a graphic design company, you can establish your own unique tone, style, and differentiate from competitors. As a result of your unique identity, customers and potential clients will also become more familiar with your brand and distinguish you from the crowd.

Design Can Better Convey a Message Than Words

The age-old phrase, ‘A picture is worth a thousand words’ couldn’t be more true. Graphic design is important for any business that is looking to make a positive and long-lasting impression. When it comes to spreading the message about your business, the design gets the attention first and then the words. Together, they convey a powerful message. For example, in the Apple logo, there is not even a tagline, but the design speaks better than words for the brand.

Improve Sales

It is no surprise that humans are visual creatures. That is why people are attracted to uniquely designed things. Through quality designs, people may get a message that your company will deliver high-quality products or services. They get such types of impressions when they see a unique logo design, business card, and other such designs.

Deliver Brand Message

Graphic designers play an important role in conveying the brand message of your product or service in unique ways. A good graphic designer can communicate your offerings in the form of reports, charts, and illustrations. Moreover, a good creative agency like ColorWhistle can do wonders for your brand and propel it to a great extent.

Graphics Surpass Languages

People can only read this blog if they have a good grasp of the English language. However, no matter what their primary language is, people can understand themes and images. The same is applicable to any kind of image or visual aid. As the internet breaks down geographical barriers, appealing to a multilingual audience is important. Graphic design is one of the best ways to achieve it.

How to Use Graphic Design in Digital Marketing?

Graphic design in the digital marketing field is currently booming. The demand for designers who specialize in creating such types of marketing designs is also on the rise. When you are looking for a team to take on the job, knowing the various types of graphic designs that are widely used for digital marketing will help you find the right specialist you need.

Visual identity or Branding Graphic Design

A visual identity communicates the personality, memories, emotions, and experience of a brand. It acts as the face behind the brand and passes on important messages to the audience. Designers who specialize in visual identity design will create logos, typography, color palettes, and image libraries that will represent the personality of the brand.

Advertising and Marketing Graphic Design

Companies invest in marketing efforts to influence the decision-making process of their target audience. Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. Some examples of advertising and marketing graphic designs are,

  • Postcards and flyers
  • Infographics
  • Newsletters
  • Annual reports
  • E-books
  • Brochures (print and digital)
  • Email marketing templates
  • PowerPoint presentations
  • Social media ads and banners
  • Retargeting ad graphics
  • Images for websites and blogs

User Interface Graphic Design

User interface graphic design or digital designs are created to view on a screen. Designers who create such types of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a good digital experience for your target audience. Some examples of user interface graphic design are:

  • Web page design
  • Theme design
  • (WordPress, Magento Shopify, etc.)
  • Game interfaces
  • App design
  • 3D modeling

Motion Graphic Designs

Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of art is accessible to everyone at an affordable price. It is one of the most used design formats across all digital platforms. Some examples of motion graphic designs are:

  • Digital advertisements
  • Animated logos
  • Trailers and presentations
  • Promotional videos
  • Tutorial videos
  • Websites
  • Banners
  • GIFs

Industries That Need Graphic Designers

You probably know that graphic design work is required in corporate branding and consultation, marketing, publishing, and web design. But there are other industries that need the help of graphic designers. They are,

  • Education
  • Fashion
  • Mobile app
  • E-commerce
  • Travel & tourism
  • Government agencies
  • Packaging and manufacturing
  • Software development companies

While we have listed some main industries, graphic designer impacts every sector on the planet. For example, if you run a small farm that sells canned apples, the label on the jar is graphic design. If you run a Fortune 500 company that sells gadgets, the advertising, and the packaging design is also a result of graphic design. Graphic design is everywhere. If you understand the impact, you’ll start appreciating it.

Latest Trends in Graphic Design to power Digital Marketing

Marketing your company in the online world can be a challenging task. However, following modern trends in graphic design and applying it can make things easier. Here are some of the latest graphic design hacks followed in digital marketing.

Documents in Linked in Post

Instead of just sharing a post from your website in linked in, it’s cool to share it as a document that has the gist of the post you are intending to share.

You can either create a ppt or a pdf and upload it in Linkedin with your message. This will help the user to quickly scroll through the stuff as it displays as a cool slider within the application.

Sharing a document with impressive graphics will do the work of getting the user click and navigate to your actual website.

Here’s an actual example and a quick view of how it actually looks within the app

linkedin-slides - We-Work-instagram-story - instagram-feed-creative - Importance of Graphic Design in Digital Marketing
Creative Instagram Stories and posts

Stories are the new form of content that is trending in content marketing. Visually appealing and content rich stories go viral and help you to give your brand that push you wish to give via digital marketing.

Be creative, no matter how simple it is. Being original is the key and it is the original content that always sells.

Here is a quick example from We Work.

We-Work-instagram-story - instagram-feed-creative - Importance of Graphic Design in Digital Marketing
instagram-feed-creative - Importance of Graphic Design in Digital Marketing
Themed boards in Pinterest

Pinterest boards always have a huge fan following and the community is very active and promotes original content in a massive way.

Engage your audience by creating fun filled, attractive theme boards and keep them updated whenever there is a trend change or new trends come in the market. Use relevant hashtags to gain maximum visibility in this creative community.

Below is our Pinterest board. You’re welcome to have a look and follow us for inspirations and ideas in and around website design, website development and digital marketing 🙂

Twitter Fleets

Fleets in Twitter is a new addition by Twitter which are close to instagram stories. This new addition opens door for more value addition to your Digital Marketing tactics.

Here is a screenshot of how fleets are positioned in twitter. Image source: Techcrunch.com

twitter-fleets - Importance of Graphic Design in Digital Marketing

Apart from all of the above mentioned trends in graphic design that powers Digital Marketing, you can also try animated banners, minimally designed email templates and subtle graphic ads to attract your potential audience and convert them as clients.

Additionally, graphic design trends keep changing year after year. Our designers at ColorWhistle have written a detailed graphic design trends blog, do take a look so you can ask your team to design collaterals that are currently in trend.

To Sum Up

Graphic design plays an important role in the modern competitive business environment. Businesses need the help of graphic designers to create impressive marketing materials. To deal with competition, a graphic design strategy has become essential.

Hiring a graphic designer or seeking help from professional agencies to create a strategy is a safe choice because they will have the experience to handle your requirements. If you are looking for help, you can get in touch with our ColorWhistle team. Let the graphic design professionals at ColorWhistle turn your dreams and ideas into realistic revelations. We have provided countless eye-catchy designs for many of our clients.

Get started today by requesting a free graphic design quote! You can also call us +1 (919) 234-5140 at any time. Our graphic design services will prioritize user experience and create a final output you can proudly show off.

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About the Author - Anjana

I’m a full-time Copywriter at ColorWhistle managing content-related projects. I also write about website technologies, digital marketing and industries such as travel. Plus, I have an unhealthy addiction towards online marketing, watching crime shows and chocolates. Mmmmm…chocolates!

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