Converting your WordPress Website into an Ultimate Lead Generation Tool

July 6, 2020
Converting your WordPress Website into an Ultimate Lead Generation Tool

Are you looking for effective ways to generate leads on your WordPress website? Here, we will show you how to generate leads in WordPress like a pro.

Today, lead generation on the WordPress website is an important concept to enhance your online business growth. A report from 99 Firms states that over 33.9% of all websites use WordPress. Regardless of the type and size of your business, you have to put lots of effort for expanding the interests of the audience in your products and services.

WordPress is a dominating CMS in the market and offers huge opportunities for converting your website to a fully-functional lead generation powerhouse. By integrating the WordPress plugins, themes, and other lead generating tactics, you can stay active in the online business world!.

Smart Ways for Transforming your WordPress Website to a Lead Generation Powerhouse

Here, we will explore the powerful methods and effective strategies for lead generation for your WordPress website that assist to excel in the online business.

Here we go.

1. Importance of WordPress in Lead Generation

Today, before directly heading up to the brick-and-mortar store, prospects take a look at the company’s website, portfolio, history, and other information. Also, they acquire knowledge about your services, products, and brand on social media channels. According to Fitsmallbusiness, 70% to 80% of consumers say that they research businesses online before making a purchase.

Hence, if you want to reach prospects, then you have to build a professional website with engaging content and stay active on social media platforms.

Moreover, Google has made the process of connecting people to businesses easier. It allows you to target a customer base who is actively looking for your product or service.

Being an open-source content management system, WordPress is a repository of appealing themes, plugins, tools, etc thus making it a powerful platform for generating quality leads. According to WPSEOExperts, 35% of popular businesses like The New Yorker, Sony Music, Whitehouse.gov, and BBC America are using WordPress for their websites.

In a nutshell, a lead represents an individual or an organization expressing interest in your brand, products, and services. One of the primary objectives of any business is to gain as many leads as possible.

Therefore, lead generation is important for businesses to expand in the online space. With the help of cost-effective lead generation techniques in WordPress, you can target your audience based on criteria including location, gender, interests, pain points, shopping behavior, etc.

2. Optimizing your WordPress Website Content

Creating high-quality and engaging content has a vital role in your lead generation campaign. With the help of appealing content, you can build a strong brand image on search engines and among your targeted visitors. WordPress.org reports that it manages 80-90% of the SEO mechanics on its own.

The entire concept of the content optimization in WordPress involves an active approach of bringing in new leads, nurturing the leads, converting leads into customers, and retaining those customers over time.

An effective content marketing strategy helps you in extending the numbers of leads for your online business. First, you have to research the challenges faced by the target audience who are looking for solutions.

Then, analyze the data to resolve the issues of the prospects and publish the analyzed content across various channels such as websites, social media, emails, etc.

According to the B2B Technology Marketing Community, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. With smart content marketing techniques, there are better ways to enhance leads for your online business.

If you are struggling to create enticing content for your WordPress website, then do not hesitate to reach our professional content writers. We can deliver unique, quality-rich, SEO optimized content that helps you in escalating your success in the online business world.

3. Powerful WordPress Lead Generation Plugins

Lead generation has an essential role in business promotion. By integrating lead generation plugins on your WordPress website, you can easily discover new business opportunities and interact with potential customers. There are more than 55,040 plugins available at WordPress.

WordPress plugins assist you in collecting quality leads on your website. With multiple plugins in WordPress, it would be highly complicated to figure out the right plugins that best fit your business objectives. To make it easier, we have segmented the WordPress plugins into four categories.

There are a wide variety of plugins in WordPress for generating leads to business websites. If you are not happy with the existing plugins and are curious to create custom plugins, then you can take assistance from professional custom plugin development service providers.

These skilled developers will be capable of building plugins combined with business logic, efficiency, technical scalability, and more. We have written a detailed blog on WordPress SEO plugins, click here to learn more.

4. Appealing WordPress Lead Generation Themes

The success of any business depends on converting visitors into customers. Having a website that is well-designed and optimized for lead generation pays it off!

An elegant WordPress website stands as a marketing hub for attracting the potential audience and building a relationship with people who are interested in your products and services. Hence, choosing an appropriate theme for your website is a must.

There are more than 3,500 free general public licensed themes available in WordPress. These themes include features like prominent email signup boxes along with descriptive call-to-action, compelling images, social share buttons, mobile responsiveness, and more.

Below, we have curated a list of WordPress themes that will help you in enticing the visitors of your WordPress website.

Hence, WordPress themes are a key ingredient for designing your website as a lead generation powerhouse. Make the best use of these beautiful themes on your website to engage multiple visitors and stand out from the competition! Also, if you want custom themes, you can opt for custom WordPress theme development services.

5. Effective WordPress Lead Generation Strategies

To be successful in lead generation, it is essential to formulate smart strategies. With powerful tactics, you can make prospects to start rolling into your sales pipeline. Here, we have rounded up certain strategies that effectively boost the leads for your online business.

  • Utilize exit-intent popup technology to persuade the user to stay on your website – Chamaileon.io, an email builder and content management platform, increased conversions by 220% by using a single exit-intent popup on their website
  • Optimize the homepage content – For instance, take a look at Neil Patel’s website homepage
  • Build dedicated landing pages to boost conversions – Digital Marketer built this dedicated landing page to deliver their lead magnet
  • Include contact forms including surveys, polls, event registration forms, newsletter signup forms, and more
  • Create quality-rich and engaging content – Blogging businesses experience 126% higher lead growth than non-blogging businesses
  • Showcase your services on social media platforms – Over 3.725 million active users are available in social media channels
  • Provide live chat services – 77% of customers do not make a purchase if there’s no live chat support software

 

To excel in the competition curve, you should always understand the requirements of your audience and upgrade the CTAs, offers, landing pages, and forms accordingly. The level of examining and resolving the drop-off leads will determine the success of a lead generation process.

  • Placing effective call-to-action including buttons, images, or messages in every content to drive the prospects to the landing page
  • Collecting personal details like email ID, phone number, and others to communicate
  • Sending appropriate emails, messages regularly to prospects for choosing your services and brand.

 

Hence by making the best use of strategies coupled with your efforts, you can easily transform your WordPress website into an amazing lead generation tool!

6. Integrating Marketing Automation Tools to WordPress Website

Generally, leads are clustered into categories that include, information qualified lead(IQL), marketing qualified lead(MQL), sales qualified lead(SQL), product qualified lead(PQL), and service qualified lead(SQL).

To attract and drive qualified leads to your WordPress website, you can utilize the powerful marketing automation tools like HubSpot, Marketo, Eloqua, and others.

WordPress is a popular CMS and is used by a massive group of active audiences. A report from who is hosting this states that 35% of the Internet is powered by WordPress. Also, WordPress has easy access to APIs for customizing the functionalities of marketing tools. These are the main reasons for most of the leading automation marketing firms to integrate WordPress into their marketing tools.

By integrating effective marketing tools into your WordPress site, there are better chances to easily convert a visitor to a regular customer.

Wrapping Up

Lead generation has become the lifeblood for businesses to promote the products and services in the online world. WordPress is undeniably the most popular CMS and user-friendly platform.

By strategically making the best use of WordPress plugins, themes, language options, search engine optimization, and other features you can thrive your online business and transform your website to a lead generating powerhouse!

If you are not clear with lead generation concepts and like to get more guidance, then feel free to get in touch with us! At ColorWhistle, we have a lot of experience and knowledge to assist you in earning prospective leads for your WordPress website and help you establish an effective online presence. Leave a message or call us +1 (919) 234-5140. We are glad to collaborate with you!

Which lead generation strategy are you using for your WordPress business website? Do share your thoughts in the comments section below.

Liked This Article?

By entering your email, you agree to our Terms and Conditions and Privacy Policy.
About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

1 Comments

One thought on “Converting your WordPress Website into an Ultimate Lead Generation Tool

  1. What a great article!. I am bookmarking it to read it over again after work. It seems like a very interesting topic to write about.

Share your thoughts

Your email address will not be published. Required fields are marked *

Design | Development | Digital Marketing
Have a Project Description or Idea?