Why Should you Redesign your Website?
August 31, 2018 Updated : September 11, 2018
Why should you redesign / revamp your website?
From a business point of view, redesigning a website is often ignored.
Your website might be performing well and may have been doing a good job for the last however many years.
The question should not be ‘Is the website doing okay?’ but rather ‘Could it be better?’
Let me ask you a question,
Have you ever landed on a website belonging to another company and just been blown away by what you’ve seen?
Some websites are just so well designed that you can’t help but be impressed and want to take some time to look around and explore the site. When well designed, these sites will offer perfect synergy between their design and the message that the company is trying to communicate – making you more likely to be interested in making a purchase or at least visiting the site again.
Why should you redesign/revamp your website?
Many of your prospective leads the first impression will be based on the look and feel of your website.
We’ve compiled some compelling reasons as to why you must consider a website redesign.
Changing face of the internet
The thing to remember here is that the internet is constantly changing and new designs sensibilities are forever emerging that change the standards that we expect when we’re browsing websites.
In just the last few years, for instance, responsive website development has become an absolute must as more and more web users are now browsing using mobile devices.
Flash has essentially died its death and instead we now have HTML5. The resolution of the high-end monitor has gone from sub HD to 2K or even 4K, while fashions have also changed.
In short, there is a world of difference between the way you would design a website today and the way you would have designed a website even just a few years ago.
So it stands to reason then, that if your last site redesign was more than two years ago, you’re probably looking rather outdated with low-resolution images and old-fashioned sensibilities.
This makes a world of difference to the first impressions you create when someone visits your website and essentially it could be losing you a lot of potential customers.
You still care
Redesigning your website tells your existing audience that you still care about your website and that you are still at the top of your game. It makes them stand up and take notice of you and it can even be advantageous from a marketing perspective – a redesign for a big website can actually be newsworthy meaning you might just get some media coverage.
Rebranding your business
A redesign can also be a good way to communicate a change of direction for your business. If you are re-branding yourself, if you are refocusing on other aspects of your business or if you’re trying to shake negative associations – then redesigning your site is often a great way to give yourself a fresh start and to hit that ‘reset’ button.
Of course, you might also choose to revamp your website simply because you want to make some changes. Perhaps you need to add a few pages to your site and this won’t really work with your existing layout and set-up. Or maybe you’ve seen a cool feature on another site that you want for yourself.
It may even be a new backend for your site you’re interested in – you might want to find a WordPress web development company in order to move your site over to the WordPress CMS so that you can more quickly and easily upload and manage content on your site. This could potentially save you hours and that way provide an excellent ROI.
Letting go of the old
Some companies and individuals can find themselves feeling sentimental when it comes to getting rid of their old site. Perhaps they think it’s a ‘waste’ of their previous work, or maybe they have just grown attached to the design they have.
While this is understandable, it’s a mistake to let that influence your decision making. Your old site design has done its job over the last few years and if you hang on to it then it will actually hurt you more than it will benefit you.
The longer you leave it, the more outdated your old set-up will become and you’ll have to change it eventually. So better to get it done quickly and reap the benefits for as long as possible. By doing a website redesign, you’re letting others know that you can adapt to change.
Include a better content strategy
70% of people would prefer to learn about a company through an article rather than an advertisement. Having excellent content improves everything from SEO to customer retention.
That said, if you’re planning to make some changes to your content strategy, a website redesign may be wise. That way, all the different types of content you plan to post from eBooks to blogs to case studies will be easily findable.
Your competitors have adapted to change
It is not wise to revamp your website every time your competitors change theirs. But if those changes help them to improve their search engine ranking and end up pushing you down the search results, then it’s time to make changes.
And, if you think that you can achieve your goals quickly on your competitor’s website rather than yours, it’s time for a change.
How often should you redesign or refresh your website?
According to Orbit Media Studios, The average website lifespan is 2 years 7 months. Actually, it was 2.66 years which is 2 years, 6 months and 27 days, but close enough.
Regardless of your industry, the shelf life of your website is relatively short. Look at how fast technology moves, five years ago, no one visited websites on mobile devices. Now almost half of your website traffic comes from smartphones. Not only mobile, from responsiveness to parallax, dozens of technologies and trends are in practice.
Signs your website needs a redesign
So, irrespective of the age of your website, here are some questions you must ask yourself.
- Is your website mobile friendly? Is it responsive? (if not, you need to
- immediately get in touch with a website redesigning company)
- Does it look better than your competitors?
- Are visitors complementing your website?
- Does my website look modern?
- Are you experiencing growth with your current website?
If your answer to the above questions is ‘no’, then you’re in desperate need of a new website. All of the above questions will give you an indication that your website is broken at some level and needs to be fixed.
Above all, the best website redesign test is asking yourself if the website needs to be improved. But if you are asking, then it’s probably time for a redesign. Think about it, why else would you be asking?
How much does a website redesign cost?
The cost of a website redesign depends on two major things,
- What are you looking to achieve through a website redesign?
- What is the worth of your website?
Similar to a car, the more you expect from your website, the more your likely to spend. Therefore, it is difficult to define the cost of an average website redesign cost. We have tried to break down what it approximately costs.
|Factors||What does it include?||How much does it cost to redesign a website?||How much does it cost for SEO & lead generation? (Recommended)|
|Simple website redesign||5 – 10 CMS pages, Ready made Theme||USD 650||USD 250 to USD 2500 per month|
|Custom website redesign||Design, CMS, Code / Theme Ownership||USD 1750 to USD 5000||USD 350 to USD 4500 per month|
|Advanced multi-functional website redesign||eCommerce, Membership, Payments, APIs, Automated business functions||USD 3500 to USD 20000||USD 1500 to USD 15000 per month|
How long does it take to redesign a website?
Every website is unique and every redesign depends entirely on what you aim to get out of the final product. Do you want a redesign a simple template-based website or an e-commerce website with loads of customization? Your answer to questions like these will give you a rough idea on how long it’ll take to redesign websites.
Here is a rough amount of time that will take to redesign a website.
- A simple website redesign will take 5 working days
- A custom website redesign will take 15 working days
- Advanced multi-functional website redesign will take 30 working days
This is just an approximate time frame, you’re requirement will play a major role in the time it takes to complete the redesign project.
How can ColorWhistle help with website redesign projects?
The whole point of this article was to educate you that updating a website just for the sake of updating will never work. A lot of work has to be done during a website redesign, to get a better idea take a look at our website redesign checklist. Keep in mind that your job is not over once you redesign your website. You must also maintain your website properly to get the expected results for a longer period of time.
Our highly experienced team at ColorWhistle has the expertise to redesign websites in order to make it worthy of your work and vision. Be it custom website designs, plugins, or digital marketing services. We want you to succeed. We are always here to help and guide you throughout the entire process.
Give us a call or send us an email today. We’ll help you make the most out of your website.
Also read – Website Redesign Case Studies
Looking for building a website? Have questions about web design partnership? Let us know how we can help you.