HubSpot Sales & Marketing Automation – How Can it Benefit your Business?

HubSpot Sales & Marketing Automation

HubSpot is the central hub that offers everything related to sales, automation marketing, CMS, and other operations that your business needs to establish lasting connections with your new leads and existing customers.

As HubSpot brings every business-related operation under one roof, many niche-based businesses are embracing it. Automation marketing expertise that we have gained will help you streamline your marketing activities.

In this blog, we have given an overview of HubSpot and how major industries can benefit from it. By the end of the blog, you will get a clear picture of how to utilize this powerful marketing automation of HubSpot thereby connecting with customers constantly, acquiring new customers, retaining the customers, and keeping the customers stay engaged with you!

Overview of HubSpot

HubSpot Overview

HubSpot is an inbound marketing and sales software that helps you attract prospective leads and convert them into valuable customers. With this software in hand, you will be able to create appealing content, expand the visibility of your business before your targeters, and drive more sales to your pipeline.

Here is a real-time example that proves HubSpot offers everything that best meets all your business requirements.

  • Charles was interested in a blog post that he read from a website. To receive regular updates he signs up for newsletters (Marketing Hub)
  • The sales team receives Charles’ contact details as a potential lead (CRM)
  • Track every behavior and activity of Charles on the website (CRM)
  • Relevant emails are sent that best match the interests of
  • Charles (Marketing Hub)
  • Sales team reaches out to Charles via phone and email (Sales Hub)
  • Charles schedules a demo to learn more about the company and its products. (Sales Hub)
  • Charles makes a purchase (Sales Hub)
  • Charles has a question about the product he purchased and wants to know how to use it (Service Hub)
  • He looks at the online knowledge base and then chats with the support team (Service Hub)

Right from managing the content, tracking users’ activities, sending follow-up emails to the final phase, HubSpot would travel along with you! If you are looking for carrying out all these activities with a single tool, then HubSpot is the one!

How Does HubSpot Work?

Customer relationship management (CRM), content management system (CMS), sales, customer service, and marketing should be carried out effectively for a robust connection between your customers & leads. Even if you fail to maintain one of these functions, then connecting with your targeters would become highly challenging.

HubSpot offers a plethora of tools to take care of all these business operations. Let’s go through each of them listed below.

1. HubSpot CRM

HubSpot CRM

HubSpot CRM enables sales leaders, salespeople, marketers, customer service teams, operations managers, and business owners, to strategically communicate with existing and potential customers

2. CMS Hub

CMS Hub

CMS Hub is a win-win solution for marketers, developers, and IT professionals in your team. Without relying on developers, marketers can easily build personalized content.

Developers can make the best use of tools to manage the content of your website. This CMS platform provides out-of-the-box security services like enterprise-class web application firewall, SSL, custom CDN, SSO memberships, and more

3. Marketing Hub

Marketing Hub

Through marketing hub features, you can create high-quality blog posts, optimize your content for ranking purposes, tracks the performance of your social media ads, use the power of videos in your content, etc

4. Sales Hub

Sales Hub

Sales hub enables you to start conversations with your clients, establish a lasting relationship, automate administrative tasks, connect with your customers from anywhere at any time, and manage your sales pipeline

5. Service Hub

Service Hub

With these service hub tools, you can provide 24/7 customer support to your customers. Deploy NPS, CSAT, CES, and custom surveys to gather feedback that can be used to build a better customer experience.

6. Integrations and Extensions

Integrations and Extensions

HubSpot provides access to a plethora of third-party integrations for simplifying your work. Some of the integrations like Outlook, FindIt, Zoom, DesignWizard, and much more.

Why Should Businesses Use HubSpot?

HubSpot is an all-in-one platform that integrates marketing automation, customer relationship management, website hosting, search engine optimization, marketing campaign management, landing pages plan, email marketing, as well as for analytics tracking, etc.

Many businesses are taking full advantage of the HubSpot software platform because of its benefits. Let’s take a close look at some of the major benefits of using HubSpot

  • All-in-one platform
  • Provides many free tools for various operations
  • Offers everything a marketer and prospect needs to stay focused on the task
  • Good SEO features like tags customization, well-optimized URL, mobile optimization, loading speed, proper linking, user-friendly interface, etc
  • Offers great customer support
  • Friendly community
  • Abundant third-party integrations
  • Great tool for lead reporting
  • Provides ready-to-use marketing funnel
  • Allows to edit an existing page of your website through the edit option in the dashboard

Which Industries Benefit the Most From HubSpot?

1. Travel

Many people are turning to online travel agencies to collect information about tourist spots, accommodation, booking fees, amenities, customer reviews, and others.

HubSpot serves as a central hub that builds a customer-centric online travel agency platform. Right from client communication, automation marketing, sales, customer support, report generating, HubSpot will take care.

We’ve covered in detail how travel and tourism businesses can use HubSpot? Check out to learn more.

2. Healthcare

With the world going digital, nothing would stop healthcare professionals from establishing their foot in the online world. HubSpot, an award-winning software platform provides everything that an online healthcare provider needs to maintain strong connections with prospects and customers.

We’ve covered in detail about how healthcare businesses can use HubSpot? Take a look to learn more.

3. E-commerce

Today, shopping lovers have turned their spotlight toward online shopping zones. Establishing your business in the online market is the need of the hour. By partnering with HubSpot, you will be able to manage your sales, marketing, and other operations.

We’ve covered in detail about how e-commerce businesses can use HubSpot? Check out to learn more.

4. E-learning

Student engagement is one of the main reasons for your e-learning business to survive. With the help of HubSpot’s CRM, CMS, marketing, and sales platforms, you can easily boost the engagement of your learners.

We’ve covered a detailed outline about how e-learning businesses can use HubSpot? in one of our blogs. Check out to learn more.

HubSpot Statistics

HubSpot Usage Statistics

Around the globe, about 864,458 website owners are Hubspot Customers. More than 378,493 live websites are integrated with Hubspot and an additional 485,965 sites that used Hubspot historically and 3,552 are Indian websites.

HubSpot Usage Statistics

Websites Using HubSpot

Reports show that 0.6% of all the websites are integrated with HubSpot. This diagram shows 0.4% of websites utilizing the HubSpot marketing & sales platform.

Websites Using HubSpot

Market Position

This diagram shows the market position of HubSpot based on the popularity and traffic compared to the most popular traffic analysis tools.

Market Position

Revenue Generated by HubSpot

Revenue-hubspot

Awards Won by HubSpot

  • 5th most popular in the top 100k sites in marketing automation category
  • 18th most popular analytics and tracking tool in India
  • The most popular in the entire internet in the marketing automation category.
  • The most popular in the top 1 million sites in the marketing automation category

Join Hands With an Active Partner of HubSpot - ColorWhistle

Undoubtedly, HubSpot is a powerful platform for business-related operations. Irrespective of the industry, business type, size, and others, HubSpot provides all tools and services that handle your business enhancement.

If you are looking for a robust platform that automates your marketing efforts, manages your content, maintains a lasting relationship with your customers, and takes care of your online business operations, then HubSpot would be a perfect choice!

HubSpot is an easy-to-use platform, however, to work with the software, an experienced hand is required like professionals who can operate HubSpot’s CMS, CRM, marketing, and sales tools specifically to meet your business objectives. If you are looking for such an expert, then feel free to partner with our team.

ColorWhistle is one of the active partners with HubSpot. Our team has got profound knowledge and experience in optimizing the HubSpot platform to help you offer a better experience to your customers. Give us a call +1 (919) 234-5140 or leave us a line. We will make your partnership with HubSpot a long-lasting one.

Do you have any more questions regarding HubSpot? Let us know in the comments below. We are here to clear your doubts.

Image Disclaimer: All the images in this blog are from external sources, they do not belong to ColorWhistle.

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About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

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