HubSpot for E-commerce Sales & Marketing Automation

May 11, 2021
4 Ways to Use HubSpot for E-commerce Sales & Marketing Automation (1)

When it comes to the e-commerce business, HubSpot provides a plethora of tools, integrations, and services to meet your requirements.

HubSpot is a perfect fit for solving all the issues that arise in your sales, services, marketing ends, it would be a profitable investment option for your e-commerce business. Moreover, HubSpot integrates with popular e-commerce platforms like Shopify, WooCommerce, E-Comm Bridge, and Groove.

If you are planning to use HubSpot for showcasing your store in the online market, then gaining insights about HubSpot and what all it can do for your business would be helpful.

Here, we have covered everything that you can do with HubSpot. By the end of the blog, you will get a better understanding of making the best use of this platform for your e-commerce business.

Let’s take a quick look at different ways to use HubSpot for your e-commerce business.

What HubSpot Does to Your E-commerce Business?

What HubSpot Does to Your E-commerce Business

Source – Dinarys

  • Get better access to your e-commerce data, orders, products, and customers by integrating your shopping cart with your HubSpot account
Hubspot
  • Organize your customer data based on the HubSpot smart segmenting list
What HubSpot Does to Your E-commerce Business 2
  • Track the activities of visitors on your website with browser cookies
  • Communicate with your sales, marketing, support teams from a single dashboard
What HubSpot Does to Your E-commerce Business
  • Connect with your website visitors and customers with the instant live chatbot functionality
  • Design stunning Facebook and Instagram ads for your target buyers
What HubSpot Does to Your E-commerce Business 3
  • Embed mobile-optimized forms like pop-ups, banners, and slide-ins to your web page to capture quality leads

What Can You Do With HubSpot?

1. Increase Average Order Value (AOV) and Retention

AOV is one of the powerful e-commerce metrics that you have to well concentrate on boosting your business growth & revenue. Based on the mix of competitor data, market-specific benchmarks, and in-house data, you can plan your own key performance indicators (KPIs) for calculating AOV.

Average order value (AOV) is the average pricing amount your customers spend while placing an order on your website or in-store. Through AOV, you can understand your buyers’ opinion & view of your products & services.

What HubSpot Does to Your E-commerce Business 4

Image Source: Omniconvert

2. Increasing Your AOV with HubSpot Platform

  • Provide product recommendations based on the details of previously purchased or viewed products
  • Identify the products to cross-sell during checkout through HubSpot integrations
  • Set order minimums for discounts with HubSpot free tools
  • Setup customer loyalty programs for repurchasing products
  • Sell product packages like asking customers to personalize products to their likings, offer related products, etc using HubSpot integrations

3. HubSpot’s Workflows for Your E-commerce Business

With the HubSpot platform, you can create different workflows based on different scenarios. Here, we have listed a few e-commerce workflows that you can construct by integrating with HubSpot.

(A) Welcome Series Workflow

Welcome series workflow is the series of emails that are sent when a user signs up for the first time. Welcome emails have 320% more revenue per email than other promotional emails.

This kinda workflow is responsible for leaving a better first impression among your target visitors. Moreover, the average open rate for welcome emails is 50% which is 86% more effective than email newsletters.

These welcome series of emails play a vital role in welcoming your potential buyers to your online store.

(B) Abandoned Cart Workflow

Abandoned carts are the carts that are left out with products that are not purchased by the customers. Most e-commerce businesses and brands have witnessed a staggering 70% shopping cart recovery rate after implementing the abandoned cart workflow.

The amazing part about this workflow is you can automate the process. Just by setting up the parameters and time delays, you can send regular reminder e-mails to the abandoned shopping cart owners.

Moreover, by making use of HubSpot’s shopping cart abandonment recovery workflow, you can automate tailor-based emails. Along with the reminder, you can offer discounts, coupon codes, incentives, or anything that stirs up their interest in returning to their abandoned carts.

(C) Re-engagement Workflow

Re-engagement workflow is the process of engaging prospects who remain inactive over a period of time. By integrating with HubSpot, you can construct re-engagement workflows and trigger emails to your inactive leads.

HubSpot’s property field “last contacted” is the best enrollment trigger for this type of workflow. After identifying the leads that are inactive, the next step is to update your email preferences, offer enticing coupons, and freebies to them based on their previous behaviors, website activities, and purchases.

(D) NPS/CSAT Workflow

The root cause for any business to survive in the market is the level of customer satisfaction. Using HubSpot’s net promoter score (NPS)/customer satisfaction survey workflow, you can segregate customers into satisfied and unsatisfied customers.

Trigger a set of emails and send them separately to both your satisfied and unsatisfied customers. This customer satisfaction workflow will help you understand how both your satisfied and unsatisfied buyers think about.

Based on the responses of your happy customers, you can send more personalized gift coupons for the products they have viewed, quality-rich content for them to eat up and gain knowledge.

Using the replies from unhappy customers, you can deliver your products and services that best meet their requirements.

(E) Post-Purchase Workflow

Using HubSpot, you can construct a post-purchase workflow that is the last stage in the consumer decision process where customers examine if they have made the right purchase. If you are not communicating with them once after the purchase is over, then there are chances for customers to change their mindset about your products & services.

To avoid this, stay in touch with them and receive their feedback about their purchase. For instance, 30 days post-purchase, you can request feedback on the buying process, ask for a product review, sign-up for a rewards account, or provide relevant social media links to explore.

(F) Buying Reminder/Subscription Workflow

If your customers make a purchase on a certain cycle or subscription, then create an upcoming buying reminder workflow for these individuals. This workflow would be automatically triggered when they make a purchase.

For example, let’s say that you are selling energy drinks, and a consumer buys a 6-month pack from you. Now, bring that consumer into this workflow, which automatically sends them an email as a convenient reminder that their 6-month supply is going to run out soon.

4. Track Revenue Using Direct Attribution Reporting

Direct attribution report is a prospects’ journey from entering a website to turning into a customer.

HubSpots reporting dashboard will help you identify which marketing efforts are paying off for you. To access the dashboard, navigate to Reports > Dashboards. In the top left, click the Marketing dashboard, then select the e-commerce dashboard.

For example, if Facebook ads are generating most of your sales, then show much contribution in designing more ads.

What HubSpot Does to Your E-commerce Business 5

Join Hands with HubSpot’s Active Partner - ColorWhistle

HubSpot has a variety of tools and services, we have covered only the main operations. It’s a user-friendly software, however, to handle the tools and operations previous experience and knowledge are needed.

If you don’t know how to optimize the platform for your e-commerce business, then it would be at risk. Therefore, partnering with a professional who is capable of working with HubSpot would be an ideal move.

Feel free to partner with the active partners of HubSpot like ColorWhistle. Our digital marketers have got profound knowledge and experience in optimizing the HubSpot platform to boost your sales in the online market. All you have to do is, give us a call at +1 (919) 234-5140 or leave us a line.

Do you have any more questions regarding HubSpot’s benefits for e-commerce businesses? Let us know in the comments below. We are here to clear your doubts.

Disclaimer – All the images used in this blog do not belong to ColorWhistle

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About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

1 Comments

One thought on “HubSpot for E-commerce Sales & Marketing Automation

  1. To grow eCommerce marketing automation, these tips can be very helpful. Especially the way that you described the AOV is really impressive.

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