Digital Marketing Strategies for Education and E-learning Businesses

November 23, 2021
Education and E-learning Digital Marketing

E-learning is transforming the usual way of learning, it is gaining tremendous growth in this COVID-19 era. Global Newswire reports that the e-learning industry is expected to hit $325 billion by 2025. By implementing smart digital marketing ideas and efforts, you can drive quality outcomes for your e-learning business.

It is possible to expand your brand awareness, drive traffic, convert quality leads, boost revenue, and make a mark in the online space. If you are looking for ideas for a steady stream of income for your e-learning business, continual digital marketing efforts can help you there.

Here, we have curated the best digital marketing tactics that will help you stay connected with your learners irrespective of the time and place. By the end of the blog, you will get a clear idea of how to implement revenue-generating digital marketing techniques to your e-learning business.

Effective Digital Marketing Strategies for Your E-learning Business

1. SEO

Search engine optimization (SEO) refers to the process of optimizing your webpage for acquiring better positions on the search engine results page(SERP). Today, students opt-in for schools and colleges that are listed in the search results. In fact, SEO has the power to influence the decisions of the students.

Effective Digital Marketing Strategies for Your E-learning Business

Source: Crazyegg

Here, we share some of the best-working inbound and outbound SEO techniques that increase your student acquisition rate and convert the leads into your followers.

  • Optimize title, heading, meta tags
  • Research for e-learning-based keywords
  • Optimize the images
  • Secure the website with HTTPs
  • Optimize the URLs
  • Apply responsive feature
  • Optimize website loading time
  • Fix broken links
  • Add Schema markup
  • Build XML and HTML sitemaps
  • Utilize SEO tool
  • Include a PR section
  • Post blog articles
  • Include citations
  • Add inbound and outbound links
  • Create user-friendly and easily readable content
  • Apply smooth navigation
  • Optimize your website banners
  • Optimize CTAs
  • Improve your site loading speed
  • Optimize for voice search
  • Include e-learning related keywords

Student engagement can be achieved with a healthy SEO practice. Optimizing your site for search engine rankings paves the way for creating awareness about your services in the online space.

2. Blogging

Today, students search for learning sources to get quality information regarding any topic. Over 409M+ people view blog posts every month. Blogging paves a great way to provide valuable information to your readers. Around 77% of internet users read blogs regularly.

For instance, Investopedia holds a powerful content marketing strategy of creating an amazing content architecture that satisfies both readers and search engines.

Also, they make complicated topics easy to understand with real-world examples and concise explanations written in simple English. This strategic approach was the main reason for driving more than 33 million+ visitors to its website per month.

Business websites with blogs receive 55% more traffic than websites without blogs. So, through quality-rich blogs, you can showcase your expertise and give definite solutions to your customers.

3. Social Media Marketing

Nearly three-quarters of American adults are active on social media. By implementing various smart strategies on social media, you can establish an active social media profile and expand the reach of your e-learning business globally.

Effective Social Media Marketing Strategies

  • Maintain a dedicated social media account
  • Pick any one social media channel where your potential learners are active
  • Post content strategically
  • Partner with a social media influencer
  • Use relevant hashtags
  • Incorporate call-to-actions on your posts
  • Keep tracking the performance of your posts

4. PPC Advertising

Pay-per-click advertising, commonly known as PPC advertising, is a powerful digital marketing technique for educators to advertise their brand on various platforms.

A study conducted on PPC resellers reveals that 65% of all clicks made by users who intend to make a purchase, normally go to paid ads. With the help of paid ads, you can drive more traffic, boost your click-through-rate (CTR), and expand your brand awareness on various social media spaces like Search Engines, Facebook, Instagram, YouTube, and others.

Google Ads

Online advertising with Google Ads/AdWords gives you the opportunity to reach potential learners who are interested to learn from e-learning platforms. Google Ads are valuable assets that capture the attention of qualified leads.

Tips to Advertise Your E-learning Business on Google Ads
  • Create a Google Ads account
  • Conduct keyword research
  • Set budgets and bids
  • Build your optimal account structure
  • Create effective landing pages to display the high-performance ads
  • Implement conversion tracking
  • Grow your remarketing lists

5. Branding

Branding is the process of showcasing your image on both digital platforms where you can engage with your current and potential learners. Be it on search engines, social media, review sites, etc it’s significant that you create a unique brand image.

Today, learners look for a school or college through search engines, social media, local communities, online ads, and channels. By having powerful visibility on online mediums, reaching local & global prospects will not take a light year.

In fact, compared to offline branding, grabbing fruitful results with consistent digital branding efforts is sure to be achieved. Before branding, it is important to make note of your requirements, your audience preferences & interests, and your competitors’ branding practices.

After researching the stories behind the success of quite a few e-learning businesses, we have come up with some of the best branding techniques.

  • Display your logo, signature, colors, and other branding elements on various online platforms
  • Keep updating the learners of your new services
  • Encourage learners to leave reviews and ratings
  • Optimize your website, social media accounts, GMB profiles, local communities, etc to expand your visibility for relevant local search results

Connect with Digital Marketing Experts

Today, there are a number of e-learning digital marketers out there looking for opportunities to gain maximum exposure in the online space. If you want to stand out from the crowd, then you have to think out of the box.

At ColorWhistle, we have mastered the art of e-learning marketing, therefore we can help you get the maximum exposure online and capture the attention of potential learners.

Feel free to get in touch with us via message or call us at +1 (919) 234-5140 at any time. Kickstart digital marketing for your e-learning business with our team.

Do you have questions regarding our digital marketing services for e-learning businesses? Let us know in the comments so we can help you get out of it.

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About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

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