E-learning is transforming the usual way of learning, it is gaining tremendous growth in this digital era. Global Newswire reports that the e-learning industry is expected to hit $325 billion by 2025.
Many e-learning businesses are partnering with professional digital marketing services inorder to expand brand awareness, drive traffic, convert quality leads, boost revenue, and make a mark in the online space.
Here, we have curated the best e-learning digital marketing strategies that will help you stay connected with your learners irrespective of the time and place. By the end of the blog, you will get a clear idea on how to implement effective techniques taking assistance from education digital marketing services.
Effective Digital Marketing Strategies for Your E-learning Business
Search engine optimization (SEO) refers to the process of optimizing your webpage for acquiring better positions on the search engine results page(SERP). Today, students opt-in for schools and colleges that are listed in the search results. In fact, SEO has the power to influence the decisions of the students.
Here, we share some of the best-working inbound and outbound SEO techniques that increase your student acquisition rate and convert the leads into your followers.
- Optimize title, heading, meta tags
- Research for e-learning-based keywords
- Optimize the images
- Secure the website with HTTPs
- Optimize the URLs
- Apply responsive feature
- Optimize website loading time
- Fix broken links
- Add Schema markup
- Build XML and HTML sitemaps
- Utilize SEO tool
- Include a PR section
- Post blog articles
- Include citations
- Add inbound and outbound links
- Create user-friendly and easily readable content
- Apply smooth navigation
- Optimize your website banners
- Optimize CTAs
- Improve your site loading speed
- Optimize for voice search
- Include e-learning related keywords
Student engagement can be achieved with a healthy SEO practice. Optimizing your site for search engine rankings paves the way for creating awareness about your services in the online space.
Today, students search for learning sources to get quality information regarding any topic. Over 409M+ people view blog posts every month. Blogging paves a great way to provide valuable information to your readers. Around 77% of internet users read blogs regularly.
For instance, Investopedia holds a powerful content marketing strategy of creating an amazing content architecture that satisfies both readers and search engines.
Also, they make complicated topics easy to understand with real-world examples and concise explanations written in simple English. This strategic approach was the main reason for driving more than 33 million+ visitors to its website per month.
Business websites with blogs receive 55% more traffic than websites without blogs. So, through quality-rich blogs, you can showcase your expertise and give definite solutions to your customers.
3. Social Media Marketing
Nearly three-quarters of American adults are active on social media. By implementing various smart strategies on social media, you can establish an active social media profile and expand the reach of your e-learning business globally.
Effective Social Media Marketing Strategies
- Maintain a dedicated social media account
- Pick any one social media channel where your potential learners are active
- Post content strategically
- Partner with a social media influencer
- Use relevant hashtags
- Incorporate call-to-actions on your posts
- Keep tracking the performance of your posts
4. PPC Advertising
Pay-per-click advertising, commonly known as PPC advertising, is a powerful digital marketing technique for educators to advertise their brand on various platforms.
A study conducted on PPC resellers reveals that 65% of all clicks made by users who intend to make a purchase, normally go to paid ads. With the help of paid ads, you can drive more traffic, boost your click-through-rate (CTR), and expand your brand awareness on various social media spaces like Search Engines, Facebook, Instagram, YouTube, and others.
Online advertising with Google Ads/AdWords gives you the opportunity to reach potential learners who are interested to learn from e-learning platforms. Google Ads are valuable assets that capture the attention of qualified leads.
Tips to Advertise Your E-learning Business on Google Ads
- Create a Google Ads account
- Conduct keyword research
- Set budgets and bids
- Build your optimal account structure
- Create effective landing pages to display the high-performance ads
- Implement conversion tracking
- Grow your remarketing lists
Branding is the process of showcasing your image on both digital platforms where you can engage with your current and potential learners. Be it on search engines, social media, review sites, etc it’s significant that you create a unique brand image.
Today, learners look for a school or college through search engines, social media, local communities, online ads, and channels. By having powerful visibility on online mediums, reaching local & global prospects will not take a light year.
In fact, compared to offline branding, grabbing fruitful results with consistent digital branding efforts is sure to be achieved. Before branding, it is important to make note of your requirements, your audience preferences & interests, and your competitors’ branding practices.
After researching the stories behind the success of quite a few e-learning businesses, we have come up with some of the best branding techniques.
- Display your logo, signature, colors, and other branding elements on various online platforms
- Keep updating the learners of your new services
- Encourage learners to leave reviews and ratings
- Optimize your website, social media accounts, GMB profiles, local communities, etc to expand your visibility for relevant local search results
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Connect with Digital Marketing Experts
With that, we’re closing our note. Not like, these are the only e-learning digital marketing strategies. These are just the fundamentals to setup your e-learning business.
Today, there are a number of educational digital marketing services thinking outside-the-box for opportunities to gain maximum exposure in the online space.
At ColorWhistle, we have mastered the art of e-learning digital marketing services as well as e-learning website development services. This will help us get your e-learning website the maximum exposure online.
Feel free to get in touch with us via message or call us at +1 (210) 787-3600 at any time. Kickstart digital marketing for your e-learning business with our team.
Do you have questions regarding our digital marketing services for e-learning businesses? Let us know in the comments so we can help you get out of it.