For any business, creating and establishing a brand can be quite challenging in terms of time and money. The internet solves both these conditions by allowing you to reach a larger audience for a marginal cost. The World Wide Web is a great tool for positioning your product or service in the market. Online branding can be done through:
- Website creation and optimization
- Social media
- Video marketing
The essential device to any method is a website. You can choose existing ones like blogs and social media or you can set up your very own website. When positioning your brand for the first time or introducing a new brand in your portfolio, a customized website is the ideal option. The advantage is that you control the code and the optimization; you also drive the relationship with the customer on your terms.
Having a customized website for your brand helps you create your signature presence faster than using generic templates. Of course there are plenty of DIY options for building a website. You go to a website that offers themes for different types businesses, choose the one relevant to you, buy it, put in your information and you have a website.
Then, however, you realize the website isn’t translating to business. So what’s up? The web and its protocols have become so intricate that you may have to spend quite some time figuring out the nuts and bolts. This is, of course, time away from your business. So how do you tackle this?
Choose a trusted platform
WordPress is fast becoming the preferred platform for small businesses trying to get online. There are plenty of themes with built in functionality and which are also connected to social media. WordPress has enough default plug-ins for anyone to enjoy functionalities of the web.
WordPress is a platform that gives also you a valuable resource – familiarity. Online customers want uniqueness in your website but they also enjoy the familiarity of certain features. For example, if I am shopping for clothes online, there is a certain type of display that I am always looking for. If I am buying a wristwatch there are certain pieces of information I want. With WP you get themes that cater to your buyer’s needs.
Choosing a platform that gives you several good theme options and some added functionality is a great way to start a website. But what happens when there is too much familiarity? You guessed it, online customers can no longer tell the difference between you and others like you.
Custom WordPress Template Development
Your business needs to be memorable. A brand, by definition, is unique. Your website should be trustworthy and stand apart from everyone else while still having certain familiar elements. Customization is the key to online brand differentiation. WordPress designers can help you create a unique look and feel for your website using the custom WordPress template development option.
Custom WordPress templates are a great way to embark on your online branding quest. They give you a lot of control on elements like:
- The display of images
- Layout of the home page
- Layout from page to page
- Font sizes and colors
- Sidebar custom coding
- Blog page layout
- Blog page excerpts
- Footer displays
- Slider control – things like dimension, images used, linking from images, speed contol
- Contact form options
Choosing the design partner
Teaming up with custom WordPress design expert removes a lot of headache for you. You don’t need to worry about the details of how to develop the features you want. You don’t need to figure how to update your site regularly. You don’t need to work on the intricacies of SEO. So how to choose a design partner?
Get online and look for custom WordPress designers. Look at their portfolio and their costs and match it up with your budget. The best partner of course is one who understands your requirements completely and delivers within budget. If they offer package deals (development and support), then all the better for you. Custom WordPress development company like ColorWhistle in fact give you comprehensive services including logo design, website design, support and maintenance.
Is the cost consideration bothering you?
Regardless of the type of branding exercise, cost will always be a factor. The internet gives you more cost effective options than say newspapers, television and radio. And like everything else in life, you get what you pay for.
A WordPress designer may give you a pause about cost but think about what all you get:
- Uniqueness, which is synonymous with the brand
- Robust and timely development
- Ongoing support for all technical requirements
- On-time and error free updates
- Mobile compatibility
- Continuous optimization
- Website security
Plus, you don’t need to track protocol or theme updates, your designer will do that for you as part of the website maintenance services. You get to focus on business essentials and watch your enterprise grow. The cost of the website will eventually become a fraction of your operational costs, so much so that it may not even make a dent on your profits!
So make an informed decision about your custom responsive website, and choose the right partner for the job. At ColorWhistle we would be most happy to understand your business and give you the best online presence suited for you.