Advantages of Choosing WordPress for Your E-Commerce Website

Due to the outburst of COVID-19, the sales of the U.S brick-and-motor store have declined by 14%, whereas e-commerce stores have seen growth by 18% in February 2020. E-commerce has become the lifeblood for businesses to grow during uncertainties.

The traditional practice of heading up to a store and waiting in long queues have turned bitter for customers nowadays. Around 23% of people in the U.S said that their frequency of purchasing goods online had increased during COVID-19 lock-down times. By building e-commerce websites for your business, you can help customers make purchases online from remote locations at their convenient timings.

Moreover, e-commerce platforms will reduce the operation costs on rent, equipment, maintenance, etc. All you have to pay for is an e-commerce website development (lifetime), domain name, and hosting (yearly) which is comparatively low.

Unlike physical stores, e-commerce platforms do not have any closing time restrictions even during natural disasters, pandemic issues, and other crises.

If you want to know more about the advantages of choosing WordPress for setting up your e-commerce website, then this blog is for you. We have broken down the effective features that form WordPress as a definite solution for setting up your e-commerce store.

Let us jump right in.

Why Should you Choose WordPress to Build your E-commerce Store?

WordPress is the most popular and user-friendly CMS. Over 35% of websites on the internet are powered by WordPress. Here, we have listed out the advantages of WordPress that make your e-commerce website development easier.


By choosing WordPress, you can establish an online presence for your small or large-sized store. Fortunately, WordPress is open-source and is free to use for setting up your e-commerce store.

As WordPress offers easy-to-use features, you can easily find web professionals who can work with WordPress. You may be busy concentrating on your core business. At those times, you can just be relaxed committing your online store activities to a dedicated e-commerce website developer.

With just a few clicks, WordPress developers will easily transform your website into an e-commerce site.


WordPress is a system that effectively manages your e-commerce website content. This means that you can use it to build your website, to add design, and to edit and update your content. Uploading a post is as simple as clicking ‘new post’ and then entering the content into a box and editing existing content is similarly a straightforward process.

For starters, creating an e-commerce store through WordPress is the simplest and easiest way to get up and run your own shop. You now do not have to build your own store from scratch (which would be known as a custom e-commerce store) but nor are you going to be limited by having an externally hosted store meaning that your shop is part of another website that you simply link to.

Repertoire of Plugins

WordPress has a distinct advantage of allowing you to easily make updates to your e-commerce website using effective plugins. There are other e-commerce plugins including WooCommerce, WP eCommerce, Ecwid Ecommerce Shopping Cart, Easy Digital Downloads, etc.

One of the best-known examples of WordPress e-commerce plugins is WooCommerce. In fact, it powers about 42% of all e-commerce sites on the web. It has over 75M+ downloads and 5M+ active installations.

If you are looking for e-commerce website developers to upgrade your site, you will find that almost all of them are familiar with WooCommerce. As you can see then, choosing a platform like WooCommerce has many advantages and will simply make your e-commerce development simpler, easier, and more reliable – all things you should aim for as a business.

If you like to develop plugins for your e-commerce business, then opt for WordPress plugin development. Expert plugin developers provide exceptional plugin customization and development services that satisfy all your business requirements.

Stunning E-Commerce Themes

Themes play a vital role in determining your e-commerce website’s style, layout, menus, sidebar locations, and others. Good-looking themes can make your e-commerce site more appealing to visitors. Hence, you have to pay close attention to selecting the best theme.

WordPress themes have all the features for an e-commerce website and provide a lot of customization options, a fully responsive design, and a user-friendly interface. Astra, Webify, Kalium, and many more themes are available in WordPress that can be exclusively used for e-commerce websites.

If you have ideas to build a more personalized theme that best reflects your business, then you can opt for custom theme development where you can build themes as you wish. We have also collected the best e-commerce website design ideas and inspirations, take a look to learn more.

High-Level Security

Other than the rest of the websites, the e-commerce website demands an extensive security solution. This is because online stores contain customer login credentials, payment information, and other sensitive details. Insecure e-commerce websites can ruin your reputation and credibility among your customers.

WordPress Security Team has 50+ expert security researchers for providing security to the users. WordPress’s community team releases major and minor updates for security on a regular basis. Each revised version of WordPress provides stronger protection from malicious threats.

Further, by integrating plugins like UpdraftPlus, Duplicator, Activity Log, you can take a backup of data for the record. Free tools such as Wordfence Security and Sucuri Security ensure that your site’s defenses are suitably robust.

On the whole, WordPress provides a robust security solution to your e-commerce website. By making the best use of WordPress CMS, you can keep your users’ data secure and provide the best user experience.

Custom-Based Solutions

The normal appearance of the WordPress e-commerce website would include a big header with navigation, a sidebar full of widgetized content, and a blog template.

Since WordPress is a developer-friendly platform, you can create a custom design to meet your exact requirements. It provides better opportunities to customize the design, appearance, layout, etc.

Also, WordPress e-commerce has customizable widgets. By displaying an attractive, customized shopping cart widget you will have a higher chance of converting your website visits into sales.

Shopping carts, categories, groups, price ranges, latest products, product specials, donations, and other sections can easily be customized to display on your e-commerce website.

If you want to build custom WordPress websites for your e-commerce business, then take assistance from our custom WordPress web developers. By harnessing the power of WordPress CMS, we deliver exceptional WordPress development solutions.

Successful E-Commerce Brands Using WordPress

With the help of WordPress, you can give a professional look to your e-commerce website. Surprisingly, many famous brands rely on WordPress rather than on other platforms.

In fact, there are a lot of websites built using WordPress exclusively with e-commerce functions. Here, we have rounded up a few e-commerce brands that are built using WordPress.

These websites use WordPress for providing their customers to buy products and make payments from a remote location without heading to the physical store.

Looking for WordPress Development Services?

Seize and experience the transformative impact of WordPress solutions with ColorWhistle.

Final Thoughts

Being a popular CMS, WordPress offers the best solution essential for setting up an online commercial store.

It has high-level security systems, thousands of plugins, well-designed themes, API integration options, and much more. If you have plans to build an e-commerce website for your business, then choosing WordPress will be a wise decision. Consult us today for the details with our WordPress development company services.

At ColorWhistle, we have expert WordPress developers for building your e-commerce site. If you want to partner with our team for building your e-commerce website using WordPress, then feel free to get in touch with us via a message or call +1 (210) 787-3600. We are happy to work with you!

Do you have any more questions about the WordPress e-commerce solution platform? Let us know in the comment section below. We are ready to answer all your questions.

Wordpress Development Company - Colorwhistle
Pavithra Samuel
About the Author - Pavithra Samuel

I'm a word-aholic copywriter who always loves to share a close bond with digital marketing. Google, being my father of research, accompanies me shoulder-to-shoulder in every step of writing. I always look up to copywriters who generate educative, persuasive content impeccably seasoned with creativity & innovation. I can deliver content for web service pages, blogs, social media, emails, and so on. I can engage myself in content-related works for B2B, B2C, SMEs, niche-specific businesses. Other than reading & writing, my other two escapes are sweets & songs. My dream desk would be more of creative writing projects, desserts, music, & minions.


  1. Good job Pavithra Samuel! Thank you Pavithra Samuel for giving us this amazing article “Advantages of Choosing WordPress for Your E-Commerce Website”. You are doing amazing job.

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