Advantages of Choosing WordPress for Your E-Commerce Website

The process of launching an e-commerce website can seem overwhelming, particularly with the numerous platforms to choose from. However, WordPress provides a user-friendly, customizable, and affordable solution that can simplify the task at hand.

Due to the outburst of COVID-19, the sales of the U.S brick-and-motor store have declined by 14%, whereas e-commerce stores have seen growth by 18% in February 2020. E-commerce has become the lifeblood for businesses to grow during uncertainties.

As the e-commerce industry continues to grow, more and more businesses are turning to WordPress to create their online stores. WordPress development services provide businesses with a flexible and user-friendly platform to establish their online presence. By partnering with a reliable WordPress development company or utilizing professional WordPress development services, businesses can enable customers to make online purchases from anywhere and at any time.

Additionally, e-commerce platforms help reduce operational costs related to rent, equipment, and maintenance. The only expenses involved are the development of an e-commerce website (which can be optimized through cost-effective e-commerce Website Development Services), domain name, and hosting (yearly), which are relatively affordable.

WordPress offers user-friendly features, and there are plenty of web professionals available who specialize in working with WordPress. With just a few simple steps, WordPress developers can easily transform your website into a fully functional e-commerce site. In this article, we will explore the advantages of choosing WordPress for your e-commerce website.

Around 23% of people in the U.S said that their frequency of purchasing goods online had increased during COVID-19 lock-down times.

Why Should you Choose WordPress to Build your E-commerce Store?

WordPress is the most popular and user-friendly CMS. Over 35% of websites on the internet are powered by WordPress. Here, we have listed out the advantages of WordPress that make your e-commerce website development easier.


By choosing WordPress for your e-Commerce website, you can seamlessly establish an online presence for your small or large-sized store. Fortunately, WordPress is open-source and is free to use for setting up your e-commerce store.

As WordPress offers easy-to-use features, you can easily find web professionals who can work with WordPress. You may be busy concentrating on your core business. At those times, you can just be relaxed committing your online store activities to a dedicated e-commerce website developer.

With just a few clicks, WordPress developers will easily transform your website into an e-commerce site.


WordPress, a sophisticated platform, serves as a remarkable system for managing the content of e-commerce websites. With its user-friendly interface, it empowers individuals to effortlessly construct, amplify, and modify their online presence. By streamlining the task of uploading posts and refining existing content, WordPress offers a seamless experience. Embracing this exceptional platform enables one to effortlessly establish and operate their very own online boutique, obviating the necessity for a bespoke store.

Repertoire of Plugins

WordPress has a distinct advantage of allowing you to easily make updates to your e-commerce website using effective plugins. There are other e-commerce plugins including WooCommerce, WP eCommerce, Ecwid Ecommerce Shopping Cart, Easy Digital Downloads, etc.

One of the best-known examples of WordPress e-commerce plugins is WooCommerce. In fact, it powers about 42% of all e-commerce sites on the web. It has over 75M+ downloads and 5M+ active installations.

If you are looking for e-commerce website developers to upgrade your site, you will find that almost all of them are familiar with WooCommerce. As you can see then, choosing a platform like WooCommerce has many advantages and will simply make your e-commerce development simpler, easier, and more reliable – all things you should aim for as a business.

If you like to develop plugins for your e-commerce business, then opt for WordPress plugin development. Expert plugin developers provide exceptional plugin customization and development services that satisfy all your business requirements.

Stunning E-Commerce Themes

The very core of e-commerce website style, layout, and design is exquisitely influenced by the captivating themes it embraces. The irresistible allure of WordPress themes offers an abundance of customization options, guaranteeing a flawlessly responsive design that effortlessly captivates users.

WordPress themes have all the features for an e-commerce website and provide a lot of customization options, a fully responsive design, and a user-friendly interface. Astra, Webify, Kalium, and many more themes are available in WordPress that can be exclusively used for e-commerce websites.

For those who desire a more personalized touch, custom theme development allows for the creation of unique and tailored designs. To spark your creativity, it’s worth exploring the best e-commerce website design ideas for inspiration.

High-Level Security

Other than the rest of the websites, the e-commerce website demands an extensive security solution. This is because online stores contain customer login credentials, payment information, and other sensitive details. Insecure e-commerce websites can ruin your reputation and credibility among your customers.

WordPress Security Team has 50+ expert security researchers for providing security to the users. WordPress’s community team releases major and minor updates for security on a regular basis. Each revised version of WordPress provides stronger protection from malicious threats.

Further, by integrating plugins like UpdraftPlus, Duplicator, Activity Log, you can take a backup of data for the record. Free tools such as Wordfence Security and Sucuri Security ensure that your site’s defenses are suitably robust.

On the whole, WordPress provides a robust security solution to your e-commerce website. By making the best use of WordPress CMS, you can keep your users’ data secure and provide the best user experience.

Custom-Based Solutions

Within WordPress e-commerce websites, you’ll discover a prominent header, navigation, sidebar, and blog template. As a platform that caters to developers, you have the freedom to create personalized designs and widgets that amplify the user experience. These versatile features include shopping carts, categories, groups, price ranges, and a plethora of other options.

If you want to build custom WordPress websites for your e-commerce business, then take assistance from our WordPress development service. By harnessing the power of WordPress CMS, we deliver exceptional WordPress development solutions.

Successful E-Commerce Brands Using WordPress

With the help of WordPress, you can give a professional look to your e-commerce website. Surprisingly, many famous brands rely on WordPress rather than on other platforms.

In fact, there are a lot of websites built using WordPress exclusively with e-commerce functions. Here, we have rounded up a few e-commerce brands that are built using WordPress.

  • Quero, hand-made shoe manufacturing store
  • Root Science, organic beauty products selling company
  • Adoboloco, sauce manufacturing company
  • Porter & York, grocery store
  • Roberto Coin, a jewelry shop

These websites use WordPress for providing their customers to buy products and make payments from a remote location without heading to the physical store.

Looking for WordPress Development Services?

Seize and experience the transformative impact of WordPress solutions with ColorWhistle.

Final Thoughts

Being a popular CMS, WordPress offers the best solution essential for setting up an online commercial store.

It has high-level security systems, thousands of plugins, well-designed themes, API integration options, and much more. If you have plans to build an e-commerce website for your business, then choosing WordPress will be a wise decision. Consult us today for the details with our WordPress development company.

At ColorWhistle, we have expert WordPress developers for building your e-commerce site. If you want to partner with our team for building your e-commerce website using WordPress, then feel free to get in touch with us via a message or call +1 (210) 787-3600. We are happy to work with you!

Do you have any more questions about the WordPress e-commerce solution platform? Let us know in the comment section below. We are ready to answer all your questions.

Wordpress Development Company - Colorwhistle
Pavithra Samuel
About the Author - Pavithra Samuel

I'm a word-aholic copywriter who always loves to share a close bond with digital marketing. Google, being my father of research, accompanies me shoulder-to-shoulder in every step of writing. I always look up to copywriters who generate educative, persuasive content impeccably seasoned with creativity & innovation. I can deliver content for web service pages, blogs, social media, emails, and so on. I can engage myself in content-related works for B2B, B2C, SMEs, niche-specific businesses. Other than reading & writing, my other two escapes are sweets & songs. My dream desk would be more of creative writing projects, desserts, music, & minions.


  1. Good job Pavithra Samuel! Thank you Pavithra Samuel for giving us this amazing article “Advantages of Choosing WordPress for Your E-Commerce Website”. You are doing amazing job.

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