Amazing Woocommerce VS Shopify Statistics Compared

In the bustling world of online stores, picking the right platform can make or break your e-commerce journey. Meet WooCommerce and Shopify, two big players in the website game, each with its own perks and quirks. At ColorWhistle, we’ve got you covered with services like WooCommerce Website Development, Shopify Website Development, and E-Commerce Website Development. But which platform should you choose?

In this blog, we’ll keep it simple and break down the stats. We’ll compare WooCommerce and Shopify, looking at things like market share, user preferences, and conversion rates. Whether you’re drawn to WooCommerce’s flexibility or Shopify’s user-friendliness, understanding the numbers can help you make the right call for your business.

Join us as we unpack the stats and help you decide between WooCommerce and Shopify. With ColorWhistle by your side, you’ll be set up for e-commerce success in no time.

WooCommerce vs Shopify Statistics

WooCommerce was the world’s leading e-commerce software platform in 2023, with a market share of 39 percent. 

Market share of leading e-commerce software platforms and technologies worldwide as of 2023

WooCommerce vs Shopify Comparision by Websites

Globally, WooCommerce powers 1,096,900 websites, while Shopify stands strong with 642,984.

Comparing the Customer Bases of WooCommerce vs Shopify

When comparing the customer bases of WooCommerce and Shopify, WooCommerce hosts 1,859,034 users, while Shopify accommodates 486,617 users.

Comparing the Market Share of WooCommerce and Shopify

WooCommerce competes with other products in the categories. It has a 64.65% market share in the e-commerce platform category, and WooCommerce has 1,860,062 customers in 10 countries.

Shopify competes with other products in the Project Collaboration, e-commerce Platform, and Point Of Sale (POS) categories. It has a 16.89% market share in the e-commerce platform category, and Shopify has 485,960 customers in 10 countries.

Market Share by Top Websites

In the market share by top websites, WooCommerce emerges as the dominant force across the entire web, while Shopify takes the lead in the Top 10K Sites, Top 100K Sites, and Top 1M Sites categories.

Comparing WooCommerce and Shopify by Website Categories

WooCommerce is used across various website categories like technology, health, food, and shopping, along with 13 others. Meanwhile, Shopify dominates in lifestyle, sports, business services, games, and 3 other categories.


WooCommerce, a widely used e-commerce platform, empowers businesses to create online stores with flexibility and ease. It seamlessly integrates with WordPress, offering a robust solution for those seeking to enter the digital marketplace or expand their online presence. Below are some fascinating statistics that shed light on WooCommerce’s impact and popularity in the world of e-commerce.

WooCommerce powers 1,139,274 websites across 1,054,553 domains

Usage of WooCommerce Across Various Industry

WooCommerce is used in many different industries, helping businesses thrive online. It’s flexible and versatile, meeting the needs of various types of businesses.

WooCommerce Usage by Websites Across the Globe

Key WooCommerce Statistics in 2024

  • WooCommerce’s market share among eCommerce platforms: 20.1%
  • The WooCommerce market share from the top 1 million eCommerce sites: 18.2%
  • Over 3.5 million websites use WooCommerce checkout.
  • Over 6.5 million websites use some kind of WooCommerce element.
  • The first version of the WooCommerce plugin was launched on September 27, 2011, and included nine extensions and six themes.
  • It took 16 months for WooCommerce to reach 500,000 downloads, and an additional 137 days to reach a total of 1 million downloads.
  • WooCommerce reached the mark of 5 million total downloads in November 2014.
  • Currently, the WooCommerce plugin has been downloaded over 211 million times.
  • Over 10% of all WordPress sites use WooCommerce.
  • Conservative estimates put the total Gross Merchandise Volume (GMV) from WooCommerce stores at $11.8 billion in 2019.
  • Matt Mullenweg stated that, in 2020, the total sales from WooCommerce stores were more than $20 billion.
  • The WooCommerce plugin is available in 66 languages.
  • There are more than 1,500 WooCommerce themes in the WordPress theme directory and more than 6,000 WooCommerce plugins in the WordPress plugin directory.
  • CodeCanyon features an additional 1,400 WooCommerce plugins.
  • ThemeForest has over 1,300 WooCommerce themes available.
  • The WooCommerce Extensions Store features over 700 free and paid extensions.
  • There have been more than 1,100 contributors to WooCommerce on the GitHub repository, with over 350 releases and 50,000 total commits.
  • WooCommerce is the most popular WordPress sub-platform, with a 20.3% market share – ahead of Elementor (17.8%) and WP Bakery (14.1%).



Shopify is a leading e-commerce platform designed to simplify the process of building and managing online stores. With user-friendly features and a robust set of tools, Shopify empowers entrepreneurs and businesses to create stunning e-commerce websites without requiring extensive technical expertise. Below, we’ll explore some insightful statistics that highlight Shopify’s impact and popularity in the realm of online commerce.

Shopify powers 696571 websites across 536612 unique domains

Usage of Shopify Across Various Industry

Shopify is utilized across diverse industries, serving as the backbone for online stores worldwide. Notably, it holds a significant share in the lifestyle sector, commanding 7.13% usage.

Shopify Usage by Websites Across the Globe

Key Shopify Statistics in 2024

  • Over 3.9 million live websites are using Shopify.
  • Of the top 1 million websites on the internet (not just eCommerce websites), 20,000 run on Shopify, making up just over 2% of the total share of this market.
  • Nearly 6 million websites have used Shopify – live or historical.
  • Shopify had approximately 41,000 users in 2012, growing to nearly 4 million Shopify sellers in 2022.
  • There are Shopify stores based in over 175 countries across the world.
  • The most common country for Shopify stores is the United States, with 2.5 million stores, followed by the United Kingdom, with 166 thousand stores.
  • Shopify merchants generated $175.4 billion GMV in 2021.
  • As of the end of 2021, over half of the total GMV generated by Shopify stores came from stores launched in 2019 or later.
  • The average conversion rate for Shopify stores is 1.4%.
  • The top 10% of Shopify stores have an average conversion rate of 4.7%.
  • There are over 7,700 apps on the Shopify App Store.
  • The total number of Shopify stores tripled during the COVID-19 pandemic. According to Genius AI, between March 2020 and January 2022, more than 2.5 million new sites went live, an increase of 201.53%.
  • Despite China being the largest eCommerce market in the world, there are fewer than 7,000 Shopify stores in the region.
  • The five biggest brands on Shopify (as of April 2021) are Anheuser-Busch, Pepsi, Nestlé, Louis Vuitton Moet Hennessy (LMVH) and Tesla.
  • Other major brands using Shopify include Red Bull, Kraft Heinz, Fitbit, Gymshark and the LA Lakers.


Comparison Between Shopify and WooCommerce

Shopify and WooCommerce are leading e-commerce platforms, each with its own strengths. Shopify offers user-friendly, fully hosted solutions, while WooCommerce provides greater customization but requires more technical knowledge. Let’s compare them to find your best fit.

Ease of UseVery user-friendly, ideal for beginnersRequires some technical knowledge, integrates with WordPress
PricingMonthly subscription feesFree to use, but may incur costs for hosting and plugins
HostingFully hosted solutionSelf-hosted solution
CustomizationLimited customization optionsHighly customizable
ThemesOffers a variety of paid and free themesExtensive library of free and paid themes
ScalabilityScales well for growing businessesScalable, suitable for businesses of all sizes
Payment OptionsSupports various payment gatewaysSupports multiple payment gateways
MaintenanceRequires less maintenanceRegular updates and maintenance are necessary
Support24/7 customer support is availableCommunity forums and third-party support

Looking for eCommerce Development Services?

Seize and experience the transformative impact of eCommerce Development Services & Solutions with ColorWhistle.

Wrapping Up

All the above data can give a holistic view of how businesses are making use of these tools to enable their business presence. While each of these has its own advantages and disadvantages, it is better to discuss with a Web Development Agency like to decide which CMS works best for you.

Are you looking to build an ecommerce website, you can contact ColorWhistle by sending us a message or calling us at +1 (919) 234-5140, and we’ll get back to you at the earliest. We provide services tailored to your requirements that suit your business.

Were you able to decide on your next e-commerce website? Let us know in the comments section below!

About the Author - Archana

I'm Archana and I love all things social media. I enjoy curating content and designing engaging visuals that help people connect with the content they love. I also have a passion for accounting and human resources, which I also pursue currently. I love using Statista to help me understand the latest trends in the world of social media. I also enjoy reading books, spending time with my pets, and I'm also a bit of a crafter - I enjoy making things with my own two hands!

Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to get started?

Let’s craft your next digital story

Our Expertise Certifications - ColorWhistle
Go to top
Close Popup

Let's Talk

    Sure thing, leave us your details and one of our representatives will be happy to call you back!

    Eg: John Doe

    Eg: United States

    More the details, speeder the process :)