With the world going digital, you have to tap into digital marketing to effectively promote your product/services.
Digital marketing services also help you keep track of your ROI in real-time which means you can adapt quickly and get results. It is a great equalizer and small businesses benefit from it as much as large corporations.
People like the convenience of accessing an e-commerce store, buying a product, paying the price, booking a cab from any place at any time. This is the reason for digital marketing to grow over all these years.
With the power of social media, ever-adapting Google Search Engine algorithms, user-intent ads, and many more techniques, you can improve your online visibility.
Of course, digital marketing is not done in isolation from traditional marketing. Nowadays traditional marketing has also started featuring digital elements. The next time you see a QR code embedded in a newspaper advertisement, you know that digital marketing is becoming bigger by the day. Even a television or radio ad is not complete without the mention of a website.
To take advantage of these figures, you should hire a digital marketing agency that specializes in SEO, social media marketing, content marketing and just about all the digital marketing fields.
What is a Digital Marketing Agency?
A digital marketing agency provides a wide variety of marketing services all under one roof to businesses who don’t have expertise in digital marketing and the means to have a full-fledged in-house digital marketing team
Here’s an overview of the activities carried out by a digital marketing agency.
- What people are looking for?
- How often do they look for something?
- Where do they spend a lot of time?
- How many sales conversions are there?
- What content do people like?
Digital media used
- Mobile apps
- Instant messaging
- Digital TV
- Radio channels
- Social media
Devise initial strategy mix
- Social media
- Other digital channels
Develop the campaign
- Web Design
- Identify the media
- Ensure that campaign is ready for all devices, all protocols, and specifications
Run the campaign
- Who is the user?
- What is the user following?
- What does the user do on the internet?
- Which digital channels users use most for a particular product or service?
- User location
- User’s usage of digital media
- User actions on your website
- User actions on competitor websites
- Revise and rework campaign if necessary
They are aided in this process by digital marketing managers who liaise on offline elements like print and public relations, work with other departments like sales and HR to ensure that the campaign is in line with company objectives and who are experts in brand development.
Types of Digital Marketing Agencies
1. Full-Service Digital Marketing/Inbound Marketing Agency
Full-service digital marketing agencies offer an extensive set of marketing services and enable your marketing, sales teams to focus on other areas of your business. These agencies will be a great help to small businesses and start-ups that don’t have in-house marketing and sales professionals.
Also, a full-service digital marketing agency will take care of all the digital marketing activities, even large businesses partner with these agencies.
2. The SEO Company
Agencies that specialize in search engine optimization (SEO) help their client’s websites and website content to rank high on search results. They will have specialists in their team to take care of keyword research, website audits, backlink audits, website and blog content, assessment of the quality of your website’s metadata, link building, etc.
Further, a professional SEO company would be experts in making the best use of a variety of data analytics and website developer tools like Google Analytics, Google Search Console, SEM Rush, SEO Moz. As search engines like Google always keep updating their algorithms, these SEO companies will stay updated.
3. Digital Ad (PPC) Agency
Digital ad agencies would be experts in creating attention-getting as well as keyword-rich ads on various digital platforms.
4. Social Media Agency
Social media agencies will assist you in posting frequent updates, advertising about your business, and optimizing your social media accounts. Also, the agencies will offer services related to responding and reacting to customer interactions on social media platforms, influencer outreach for cross-promotion, and affiliate marketing.
5. Digital Marketing Consultant
A digital marketing consultant is a professional that may or may not be affiliated with a digital marketing agency. Digital marketing consultants have a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy.
What Are the Departments in a Digital Agency?
Here’s how it looks.
1. Account Managers/Client Servicing Team
The account managing/client servicing team is one of the important departments in the digital agency as they carry out direct communication with you. They ask for your requirements, coordinate those requirements to other teams, communicate with you about the process, and deliver the solutions back to you.
2. Content Team
Content team is responsible for writing blog posts, website content, nurturing emails and messages, social media posts, digital advertisements, and more. As they convey your brand voice through their magical storytelling concept, they play a vital role in your business growth.
3. SEO Team
The SEO team helps to improve the visibility of your website on the search engine results page. They help to improve and receive both organic & inorganic visibility.
4. Design Team
The design team takes care of the visualization for different elements from blog posts to social media posts, ads, and others that seem appealing to your audience.
5. Development Team
The development team is responsible for building your website. They choose the CMS platform, programming language, and others based on your requirements. Also, they stay updated to implement the latest technologies to your website, social media, etc.
6. Social Media Team
This team is responsible for raising your brand voice on various social media platforms. They take care of creating attractive social media ads, designing your social media profile, and other activities.
7. QA or Quality Analysis Team
This is a very important team that verifies whether all your requirements are met or not. Only after your requirements are best satisfied, your website, social media campaign, or anything would go live.
Most importantly, without the help of one team, the other team cannot withstand as all teams are interconnected with each other. To meet your requirements in the best way, they had to depend on other teams too.
Why Should you Partner with a Digital Marketing Agency?
Digital marketing, unlike traditional marketing, is a continuous activity. Getting your website to the top of the search engine results is just one half of the battle. Keeping it there is continuous work.
Digital marketing agencies employ strategies like SEO, search engine marketing (SEM), social media marketing (SMM), content marketing, and mobile marketing to ensure that your business website and your brands are always visible to the digital customer.
In fact, people want to know your website more than they want to know your telephone number. Basically, they want to know about you even before the first contact is established.
Now that you know the activities involved in digital marketing, you can see why the scope of marketing cannot be managed by a single person. When it comes to traditional marketing, most businesses are happy to hand over the tasks to an advertising agency but take a step backward when it comes to hiring an agency for handling the digital marketing operations.
Digital marketing is not a piece of cake just like writing some blog posts, creating Facebook pages, or others. Also, it’s not a one-time activity but requires continuous effort..
Spending all your time in marketing will make you lose track of the other areas of your business. The best solution for all these issues is hiring an in-house digital marketing team. A digital marketing agency in India can offer comprehensive services that best fit your budget.
Advantages of Hiring a Digital Marketing Agency
Digital marketing sets up a cornerstone for your business in the virtual world. Curating content, posting on social media, advertising on various online platforms, and implementing other digital marketing techniques without the guidance of a digital marketing professional will be daunting.
When you partner with an agency, the team will take care of establishing a unique virtual face for your business on the online channels. Therefore, partnering with a digital marketing agency has become the need of the hour.
Moreover, by taking assistance from professionals, you will have the privilege of experiencing a plethora of benefits.
Based on the opinion of our existing digital marketing clients, we have listed a few advantages that you can leverage by investing in a digital marketing agency.
- Can concentrate on running your core business operations
- Reduction in the overall cost of hiring, salary package, office setup pricing, and other expenses
- Access to implement the latest technologies, marketing tools, and practices
- Apply results-driving marketing techniques based on your target users’ behaviors, preferences, and interests
- Drive more solutions with a lot of creativity and new perspectives
- Meet your digital marketing deadlines on or before time
Ask these 10 Questions Before Partnering with a Digital Marketing Agency
As per the saying, only a crying child gets the milk, only when you ask more questions you will get clarified of all your doubts.
Here, we have listed some questions you have to ask the agency before hiring.
- Will you have a designated contact person or project manager?
- How often will you be informed about the status of your digital marketing campaign?
- Do the owners of the business know the industry?
- Who are their clients?
- What type of digital marketing services do they offer?
- Is there any proof of their success with companies like yours?
- Does the firm have a team of qualified specialists?
- Does the agency have a significant online presence?
- Are there any testimonials on their site?
- What do their Yelp or Google reviews say?
As you can see, a digital marketing expert starts with understanding your business and your target customers gather data about the current state of your business brand in the digital arena.
Do you have any questions regarding our digital marketing services? Leave your queries in the comments below, we are here to clear your doubts.