A small scale business has quite the limited marketing budget. The World Wide Web provides a great marketing platform for a fraction of the cost of traditional marketing avenues. The crux of online marketing, however, rests on a good website. Like most small business owners, you are probably looking for small business website design in an affordable price.
Small business website design decision – Cost is the driving force
Most small business owners base their website design decisions on the cost of the process. While this looks like the obvious decision-making factor, many solutions that look affordable in the beginning may end up as expensive later. The reasons for this are many:
Lack of expertise
Websites are built with the use of platforms, tools and other software applications. Quite a bit of coding is required to make the website as functional as you would like it to be. To make the required changes to a website like updating details, adding videos, creating downloadable content, editing images and so forth, a certain amount of expertise is required.
As a business owner, you may not have all the knowledge at your disposal. You might start off with a DIY website solution. Then gradually you realize that you need functionality like membership or downloadable documents or e-commerce and you are poorly equipped to get all that up yourself.
So you buy one feature, then another and then struggle with integration and finally approach an website design agency that will redo everything from scratch and send the invoice. So what started off as an innocent enough less-than-$50 solution has suddenly crept into the thousands of dollars.
The technology challenge
No business owner is expected to and will rarely have the same level of technology awareness as business awareness. You know what a website can do for you; you have the strategy in place to make it the backbone of your business, but no one expects you to delve in the technology that will do it for you. The challenge is to understand how various website design technology work.
Proprietary platform: You may end up building your small business website design on a proprietary platform that doesn’t allow you to migrate to any other platform at a later date. As fast as technology changes occur, this will become highly inconvenient when in future better platforms come up and you have no choice but to create a new website from scratch.
Integrating the “good-to-have” solutions: Having built your business website design on one platform, you then come across applications and functionality that have been developed on other platforms but which are really good for your business. Now there is the small matter of spending even more money in integrating these features to your website.
Website flexibility: A website should allow to you to easily reconfigure different elements and components as you test various set ups that maximize business opportunities. In most cases small business owners come to realize much later that their websites don’t allow this level of flexibility and more and more money has to be spent identify the features that will create maximum benefit to the business.
Therefore it is clear that initial cost should not be the primary concern for a business owner trying to set up a website. You need to know what actually can help bring down the cost of setting up a business website. A major contributor to lower cost is the choice of the platform on which you build your website.
Saving money on small business website design – The right platform
There are plenty of platforms for you to choose from. The most popular and one that is becoming friendlier by the day is WordPress. It is the content management system (CMS) of choice for millions of small businesses and online professionals. It is also the fastest growing online publishing platform for small businesses.
While it may not be ideal for every business, the fact remains that WordPress can accommodate almost all the needs of a small business. Its ease of use, versatility and ease of use are certainly its recommendations.
WordPress has more plugins (really useful ones) than any other platform. Just about everything from compressing images to connecting to social media is all one touch away. Installing WordPress is a simple matter as is using it and what’s more, it runs on Windows, Mac and Linux with equal ease. Once you are on WordPress, you actually spend less on the upkeep of your website.
The right platform, however, is just half the battle won. Getting the right set of skills to implement the website on the chosen platform is the next important decision.
Saving money on small business website design – The right partner
Regardless of the CMS that you want to use to develop your website, having the right technical partner is essential for your website to succeed. A web design agency that specialises in WordPress can save you a lot of time and money in setting up just the right combination of elements and features.
You also save a lot of money by choosing a web design company that provides a combination of services like logo design, graphic design, custom theme development, internet marketing and Search Engine Optimisation (SEO). The agency learns your business inside out and develops a comprehensive strategy. As you grow, the agency simply scales up its services for you.
When choosing a web designer, make sure you talk to them directly and look at their portfolio to understand what they are capable of. You also need to make sure that they understand your business requirements as well as you do. Yet again, cost is a factor in making the choice and again, what looks low cost initially may end up costing you more. Make sure you understand their pricing structure thoroughly.
Some web design companies are willing to be flexible with their fee structure. While most opt for end-of-project pay outs or monthly fees (depending on whether service is one-time or ongoing), some like ColorWhistle even provide the option of affordable monthly instalments. The clear advantage is that you get breathing space between your income and your expenses while your website is setup and maintained.
You get professional services that are both reliable and affordable. What’s more, as your website starts to bring in the type of results that you want, you’ll slowly but surely see that while the expenses on website hold steady, your income from it keeps rising. Why not talk to us today to find out more about our Website design and small business website maintenance services.