Best Live Streaming Platforms Apps for Businesses

Want to create stronger engagement with your audience in real time? Live streaming has become one of the most effective ways for businesses, creators, and organizations to connect with audiences, increase brand visibility, and host virtual meetings, events, and conferences. Recent studies indicate that over 80 percent of internet users regularly watch live video content, and live streams generate significantly higher engagement compared to pre-recorded videos.

Live streaming is no longer limited to specific situations or industries. Businesses now use live video for product launches, training sessions, webinars, customer interactions, and community building. With just an internet-enabled device and a reliable platform to live stream, brands can reach global audiences instantly and interact with them in real time.

This listicle highlights some of the most popular and widely used live streaming platforms and apps that help businesses and creators go live, engage audiences effectively, and achieve measurable results in today’s digital-first environment.

What is a Live Streaming Platform or Live Streaming App?

A live streaming platform or live streaming app enables creators and businesses to broadcast video content in real time to their audiences. Unlike pre-recorded videos, live streaming allows instant interaction through comments, reactions, and real-time engagement, making it a powerful tool for communication, marketing, and community building.

A video hosting platform integrated with live streaming technology connects creators directly with their audiences across the globe. This helps businesses expand their reach beyond physical boundaries and engage viewers instantly, similar to how popular digital publishers and brands such as Bon Appétit, Martha Stewart, and BuzzFeed use live and video-based content to connect with large audiences worldwide.

According to reports from Grand View Research, the global video marketing industry continues to grow rapidly and is expected to reach USD 233.98 billion by 2028. Live streaming plays a major role in this growth as businesses increasingly rely on real-time video for product launches, webinars, virtual events, training sessions, and customer engagement. With rising internet penetration and mobile usage, live streaming platforms have become an essential part of modern digital communication strategies.

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Live Streaming Benefits

Live streaming has become a powerful digital communication channel for businesses and creators to connect interactively with their audiences. Brands that adapt this technology early and use it strategically can build stronger visibility, engagement, and trust in competitive digital markets. Here are some of the key benefits businesses experience through live streaming today.

• Live streaming can automatically help in reaching your target audience
• Live streaming platforms are cheap and are also available for free in the world of digital streaming
• Easy to set up. All it requires is an internet-enabled device with an active account on the chosen streaming platform
• It helps in increasing your visibility by reaching a larger audience, despite their locations, and also brings in better sales conversions
• It even offers you opportunities to monetize by going live
• Live streaming and archiving events – the captured moments can be utilized for sales or any promotional campaigns

Key Features of a Truly Versatile Live Streaming App

A modern live streaming platform goes beyond simple broadcasting and supports engagement, branding, analytics, and monetization.

1. Multicamera Support
Connect multiple devices or cameras to deliver professional-quality streams for interviews, product demos, and panel discussions.

2. Hardware Compatibility
Support for professional cameras and HDMI equipment ensures higher video quality and production flexibility.

3. Branding & Customization
Custom overlays, logos, lower thirds, and sponsor messages help maintain brand consistency across all streams.

4. Multiplatform Streaming
Broadcast simultaneously to platforms like YouTube, Facebook, LinkedIn, Twitch, or custom RTMP destinations and embed streams directly on your website.

5. Cloud Storage & Editing
Store recordings securely in the cloud and use built-in tools to trim videos, create highlights, and add captions.

6. Monetization Options
Enable ticketing, subscriptions, live shopping, tipping, or pay-per-view access to convert engagement into revenue.

7. Analytics and Engagement Tools
Access viewer insights, watch time, interaction metrics, and engagement data to optimize future streams.

8. Support and Resources
Reliable onboarding, documentation, and technical support ensure smooth streaming experiences.

9. Flexible Output and Integrations
Integrate with tools like Zoom, Microsoft Teams, CRM systems, and marketing platforms for hybrid and business events.

10. Ad-Free Viewing Experience
Professional platforms offer distraction-free streams without forced third-party advertisements.

Together, these features transform live streaming into a scalable and results-driven video ecosystem.

Curated List of the Best Live Streaming Platforms / Live Streaming Apps

• YouTube Live
• Facebook Live
• Instagram Live
• LinkedIn Live
• Twitch
• Brightcove
• Wowza
• Vimeo
• DaCast

10+ Best Live Streaming Platforms / Live Streaming Apps

1. YouTube Live Streaming

Creators can educate, discuss, and form social communities in real-time with this live streaming platform / Live Streaming App.

Source: UCToday

Creators can live stream on YouTube using a webcam, mobile, or encoder streaming. Webcam and mobile are very useful for beginners, and encoder settings are for the advanced level of live streaming. YouTube Live is a privilege for video content creators and has channels on every subject that viewers are looking for.

• Embedded with powerful analytics that can give you reports on your channel’s performance and viewers’ behavior
• Live streaming is accessible on social media websites. It can also be played on multiple platforms and social networks simultaneously
• Content creators can archive their previous streams, which are accessible to both the streamers and the audience
• YouTube live streaming channels can notify their subscribers regarding their upcoming live streams
• It offers a chat tool to improve audience engagement and is also equipped with live chat moderation tools, ensuring a safe and healthy environment.
• YouTube Live allows creators to add location tags
• Creators can earn money through their live streams in several ways, such as ads,
• Super Chat, Super Stickers, and channel memberships
• The channel needs to be a part of the YouTube Partner Programme to monetize its live streams

Amazing real-time examples of YouTube Live: Molbak’s Garden + Home, Ocean Explorer, Tropical Reef

2. Facebook Live Streaming

Facebook allows broadcasters to stream live videos on a conversation, a promotional event, a Q&A, or any content. The platform allows live streaming from anywhere around the world, using the Facebook application.

Source: Lightcast.com

Facebook produces high-end protection and streaming services with “Live Producer” – a new method of going live on the platform.
This video streaming platform allows creators to schedule their live streaming. This feature is an added advantage as the streamers can promote their upcoming live events to their viewers. Facebook Live’s scheduling process is carried out in two ways,

• An Announcement Post – Post an announcement of the upcoming live streaming
• A Live Broadcast Post – A post containing live streaming will be automatically published on the creator’s page

In Facebook Live, streamers can moderate comments while on live with the available settings.

Adding a donate button & in-stream ads to the live streaming can help to raise money for a cause as well as monetize live videos. Make sure to qualify the eligibility criteria to enable FB’s fundraising and monetizing features.

Facebook has powerful access to social networks, which increases visibility and has real-time analytics helping to improve audience engagement.

Facebook is free for its account holders. Also, integrates with third-party tools like Crowdcast, Zaiper, and benefits you with added advantages.

Check out some of the brands that are rocking through Facebook live streaming
BuzzFeed, Dunkin’ Donuts, Benefit, Martha Stewart, and more.

3. Instagram Live Streaming

Source: We Rave You

This live streaming feature works within the Instagram stories, allowing users to broadcast live videos for others using the platform. An active Insta account will include the option “Live” for broadcasting in real-time.

• Followers are notified each time the streamer goes live, which helps expand your broadcasts
• The audience can submit their comments or questions in real-time, through which the creator can receive direct feedback on their business
• The platform is capable of hiding offensive messages or comments during live streaming
• It allows you to invite friends for the live streaming and can also restrict who can message when going live
• Answering all the questions during live streaming is quite overwhelming, but this can be easily tackled by posting a “Question Sticker” on your story. On tapping the question mark button, the streamer can start answering.
• Instagram Live allows you to monetize using in-stream ads
• The platform is available free of cost for its users

Some of the brands that produce Instagram live are Ben and Jerry’s, Oliver Jeffers, Bon Appetit and more.

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4. LinkedIn Live Streaming

LinkedIn Live allows individuals or organizations to broadcast live videos to drive engagement with a professional audience.

Source: Wowza Media Systems

This live streaming platform can be utilized for promoting events, demonstrations, showcasing innovations, attracting employees, and more. Enhance your professional group using the Wowza live streaming platform.

In addition to the analytics for live streams, the platform offers chat and chat moderation tools that can block, report, and delete comments/viewers. Video broadcasting is available for LinkedIn members whose application for the live stream has been approved.
Thrive Global, Hootsuite, Vimeo, and many more use LinkedIn Live for their business updates and events.

5. Twitch Streaming

Twitch is a live streaming platform focusing on the gaming and tech industry. Twitch allows you to watch and chat with millions around the world and is considered to be the largest live streaming platform for gamers.

Source: The Bull & Bear

This streaming platform is embedded with multiple ways of monetizing your content.

• Channel subscriptions
• Emotes
• Bits
• Ads
• Sponsorships and more

To avail these benefits, you will need to get partnered with Twitch.

Twitch is available free of cost for all its account holders, but is embedded with three tiers of subscription plans starting from $4.99 per month.

Ninja, Tfue, and Shroud are some of the gamers who use Twitch to share their gaming experience and techniques.

6. Brightcove Live Streaming

Brightcove delivers reliable and full-featured live streaming. They are experts in creating enterprise-level live streaming using their simple, flexible, and restful API.
The platform uses (server-side-ad insertion) SSAI technology, giving the audience a pause-free and buffer-free viewing, and helps the creator to earn money through live streaming.

Source: Brightcove

This video hosting platform supports you in reaching globally by allowing you to publish full live streams to social channels. You can create clips and push them to your sites and social channels while on live.

Brightcove is equipped with detailed analytics and video marketing tools that help in generating leads and understanding the audience’s behavior. Brightcove has a custom-priced plan for enterprise video stream packages. You need to contact Brightcove to customize your package and price.

Doterra, Seek, and Dropkick Murphys are live-streamed by Brightcove to reach their targeted audience.

7. Wowza Live Streaming

Wowza offers the best interactive live streaming experience. Wowza delivers reliable, fast streams that influence viewers in real-time. Embedded with unique streaming environments and functionalities like chat, timed metadata, and more.

Source: Wowza

Besides live broadcasting, the platform also supports OTT streaming. The video streaming platform is equipped with advanced analytics that helps in optimizing the end-user experience.

Industries that are benefited through Wowza are Auction, Esports, Gambling, Government technology, Media & Entertainment, and Retail.

Wowza is available in three different plans starting from $85 per month.
Carbyne, Angel Eye Health, Culture Genesis, and Child Health Imprints utilize the Wowza stream engine to capture a large audience.

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8. Vimeo Live Streaming

Source: Techcrunch

Vimeo can handle unlimited events and storage. The platform also does live streaming for OTT. Vimeo is simple and is available in three different plans.

Vimeo has an intuitive interface, flawless streaming, a video management platform, includes live polls and Q&A to live streaming, and more. The platform is equipped with live support when streamed during business hours and is also available with options of 24/7 support. You can grow your audience by simply getting connected through live broadcasts.

Supermaker, Luppi, and Vocal are some of the amazing brands that use Vimeo for their live streaming.

9. DaCast Live Streaming

DaCast is suitable for businesses of any level. DaCast produces highly interactive, reliable, flexible and impressive content quality. It is easy to set up and handle because of its affordable services. DaCast is equipped with a wide range of security features and real-time analytics.

Source: Dacast

Streamers can have complete control over the content as required, as well as over monetization, streaming, and uploading features. The platform offers white-label services and also works with Akamai CDN. The live streaming features also include streaming to social channels and live countdowns covering a large audience.

DaCast also offers monetization through pay-per-click, subscriptions, rentals, and more.

DaCast is available at the pricing plans starting from $39per month.

10. Larix Broadcaster

Designed for users seeking flexibility and control, Larix Broadcaster is a compact solution built specifically for mobile video streaming. With support for multiple formats, think landscape, portrait, and even live rotation, it gives creators the freedom to tailor their broadcasts on the fly. Multicamera setups, audio-only streaming, and a streamlined interface round out the feature set.

• Highly Flexible Streaming: Supports multiple formats, landscape, portrait, and live rotation, making it great for creators who want control and versatility.
• Broad Compatibility: Streams easily to most major platforms via RTMP and works smoothly on both iOS and Android devices.
• Portable and Lightweight: Ideal for mobile creators who need a reliable, on-the-go streaming setup.
• Steep Learning Curve: The interface and advanced features can be tricky for beginners to navigate during live sessions.
• Limited Built-In Tools: Offers minimal editing, customization, and no built-in video storage—best suited for those who edit or manage content externally.

11. Mevo

Another favorite, especially for those who want a studio to feel on the go, is Mevo’s mobile live streaming solution. Unlike conventional apps, it leverages dedicated cameras rather than just your phone, offering high-quality multicamera experiences that are controlled straight from your mobile device. If you’re envisioning a professional-grade event or multi-angle shoot, Mevo delivers, albeit with a higher price tag.

• Professional Multicamera Setup: Wirelessly connects multiple Mevo cameras for dynamic, studio-quality live streams controlled directly from your mobile device.
• High Reliability and Ecosystem: Backed by a trusted brand, Mevo offers solid support and seamless integration for serious creators.
• Flexible Broadcasting Options: Stream via RTMP or record directly to your device for later editing.
• Hardware Dependency: Works only with Mevo’s own cameras, meaning extra gear and limited compatibility.
• Higher Cost Barrier: Entry-level pricing and the 1080p cap may deter casual users seeking simpler, budget-friendly solutions.

Key Features for Location-Specific Streaming and Advanced Advertising

When choosing a live streaming platform for regional targeting or ad-driven revenue, focus on these essentials:

• Geographic Reach: Ensure the platform supports smooth streaming in your target regions, especially in countries with content restrictions like China.
• Flexible Monetization: Look for built-in ad tools (pre-roll, mid-roll, post-roll) to customize placements and boost revenue.
• Multi-Platform Streaming: Choose services that support simultaneous broadcasting to multiple RTMP destinations for broader audience reach.
• Scalability & Bandwidth: Opt for plans that can handle large audiences without quality drops or streaming limits.
• Mobile Compatibility & Channel Management: Prioritize platforms with strong mobile apps and the ability to manage multiple channels for different audiences or events.

These features help businesses run seamless, high-quality streams while maximizing visibility and monetization potential.

Advantages and Disadvantages of Multistreaming Platforms

Multistreaming platforms let you broadcast simultaneously to multiple channels—YouTube, Facebook, LinkedIn—maximizing audience reach. Here’s a snapshot of the benefits and limitations:

Benefits:

• Wider Reach: Engage audiences across all preferred platforms at once.
• Brand Consistency: Add overlays, graphics, and branding for a unified look.
• Real-Time Engagement: Polls, chats, and Q&A tools boost interactivity.
• Analytics: Track performance across channels and adapt strategies.
• Easy Guest Hosting: Integrate remote guests seamlessly for interviews or collaborations.

Drawbacks:

• Browser Limitations: Some platforms restrict advanced production features.
• Storage Caps: Free or entry-level plans may limit recordings or uploads.
• Resource Intensive: Multi-platform streaming can demand high bandwidth and system specs.
• Learning Curve: Advanced features may require time to master.

Understanding these pros and cons helps you decide whether a multi-streaming or a single platform focus best fits your goals.

Businesses that can be benefited through Live Streaming

Live streaming can be utilized by businesses of any type/level.

The goal of live streaming is to bring in more audience to your business. The concept of live video streaming is getting more popularised almost in every industry. Here are some suggestions on who will benefit through live streaming.

Business and Brands – Live streaming platforms give great support to many businesses to promote their products, service, demonstrations and more. It helps to cover a range of target audiences and improves viewer engagement. Brand awareness also gets increased through live broadcasting.

Speakers/Trainers/Personal Brands – Public speakers, online trainers in the educational industry, gym trainers, dancers, and musicians need their listeners and viewers to have an interactive experience with quality streaming. Speakers/Trainers from these industries look for live streaming platforms to increase their visibility and monetize through broadcasting.

Social Media experts – These are none other than the “Influencers” of social media. The social media experts make sure that they stay in the spotlight by working on trending topics/businesses. Live streaming helps to reach globally in no time. The broadcasting platform can guide them to keep their followers/subscribers/viewers engaged through interactive sections.

Gamers – Live streaming platforms are equally serviceable for gamers as they can easily interact with fellow gamers and share their gaming techniques & experiences. Gamers make sure that streaming has excellent video management and security features. They use the live streaming platform to broadcast Esport events and tournaments in addition to gaming.

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Tips to monetize through Live Streaming

Below are some of the methods to monetize through live streaming a video.

Run Advertisements – Run in pre-roll/mid-roll/in-stream ads, while going live. Here, the revenue gets generated based on the total number of views on those ads. Various broadcasting platforms help you to earn money by running ads during the live stream. Choose the right platform or social network and start monetizing.

Pay-per-view – This method works quite straightforward. Here, your viewers have to pay to watch your broadcast. If you are delivering unique and quality content your viewers will be willing to pay to attend your live stream.

When you offer something quite common, viewers will opt for creators who broadcast without payment. So, if you are confident about the uniqueness of your content you can make this method your monetization option.

Make people pay for a cause (Donation) – Letting your viewers donate during the live stream. Create an external donation link or enable the fundraising feature in your streaming platform through which your viewers can make their transactions. This feature will be a game-changer if viewers can support their creators through donations.

Get Subscriptions – Subscriptions are quite common when it comes to money-making through live streaming. This method has two ways of implementation.

1. You can hide your content and make your viewers pay monthly (subscriptions) to view the content. Once they have paid, viewers have access to all your content. This is how OTTs work.
2. Your viewers will have complete access to all your content. But, you can make them pay for monthly subscriptions for added benefits like chat emotes, notifications and more.
   The nature of the platforms is completely different in these methods but, depending on your business you can choose to configure the monetization option.

Affiliate Programs – Affiliate program is the best method if you are looking for options to earn by money streaming. Sign up for an affiliate program. You will get a product link from a sponsor, share the link with your viewers while on live. Whenever someone visits the link and buys the product, you will get a percentage of sales. Make sure that the platform you choose to live stream is in deal with the partnership program to get benefited through affiliate sales.

Sell your merchandise – Create and sell your merchandise would be a great way to get monetized by live streaming. Promoting your products on live streams would encourage your viewers to purchase. In addition to making money, this method would help in increasing customer satisfaction in your business.

Live streaming is a great way to skyrocket your business/service. Grow your audience and revenue by choosing the most suitable platform for your live broadcasting. Adding live streaming to your business increases consumer engagement and conversions.

If you are live streaming for a cause (Donation) then Facebook live would be the best choice. If you are looking for a monetization option through live streaming then, Instagram, YouTube, Facebook can help you to make it. Twitch is specially meant for gamers, to share their gaming experience and strategies. For live streaming to cover professional communities, LinkedIn Live is supportive. Likewise, the above-listed live streaming platforms have their own uniqueness and functionalities. Choose the most appropriate broadcasting platform, add live streaming video to your wordpress website and keep your growth inclined.

After conducting thorough research and carefully considering the ratings and the type of services, we have selected some of the standard live video streaming platforms that support your development along with some interesting monetization options.

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