As a digital marketing agency catering to B2B businesses, it is crucial to devise strategies that are tailored to their specific needs. Digital marketing offers a wide range of channels to promote a brand, including blogs, email, social media, ads, and more. However, with the rapidly evolving digital landscape, it is important to stay up-to-date on the latest marketing trends to stay ahead of the competition.
Normally, people love to explore new things, so it’s highly possible to double your customer retention rate as you go hand-in-hand with the trends.
Experimentation is key to success in digital marketing, and trying out new tactics is essential to remain relevant. In 2023, it is especially important to be aware of the latest B2B digital marketing trends in order to effectively promote and grow your partners’ businesses.
B2B Digital Marketing Trends That Will Dominate in 2023 and Beyond
Here, we have curated a few important B2B digital marketing trends that will be dominating in 2023 and beyond. If you want to plan the best digital marketing strategies for your B2B partner, then these trends could be counted on.
1. Omnichannel Marketing
Omnichannel marketing refers to the sales approach through multiple channels including social media, web, podcasts, newsletters, etc., providing a seamless shopping experience to the users. Businesses that take up omnichannel strategies achieve a 91% greater customer retention rate than those that don’t.
For instance, VIP.com is a leading B2B e-commerce marketplace in China that charges retailers selling products on its platform. The company delivers an omnichannel experience through how it helps retailers connect with potential buyers. When retailers post new products on VIP.com, the site’s geolocation tools send push notifications to customers who are located in the retailer’s area. These leads can then visit the store directly, or have VIP.com deliver the order for them.
2. Account-based Marketing
Image source – Titan Growth
Traditional outbound marketing strategies like trade shows, cold calling, and advertising help in reaching out to a large number of potential customers. However, marketers are increasingly realizing that these strategies manage to convert only a few leads into buyers.
Customer expectation has evolved over time and greater personalization of marketing strategies is imperative to convert the leads.
71% of companies that invested in account-based marketing reported a higher ROI as compared to conventional marketing strategies.
In a nutshell, targeting without paying heed to the customer’s individual requirements is not going to work anymore. Being a B2B marketer, you need to know individual customers and tailor the outreach strategies according to their needs and expectations.
3. Video Content
Video content continues to play a key role in shaping customer experience and decisions. It does not lose its power B2B marketing as well. Effectively created video content creates an engaging story through visuals and has a lasting impact on B2B customers.
In a 2018 study by LinkedIn in the UK and Ireland, as many as 62% of B2B marketers rated video content as their preferred choice, beating email and infographics content.
4. Artificial Intelligence
Much like in every other field, artificial intelligence(AI) will continue to make inroads in B2B marketing as well. You can automate a series of tasks like engaging visitors through chatbots, creating data-driven content, scaling up your content outreach strategy, etc through AI.
Analysts report that AI is expected to play the most prominent role. Making sense of the enormous data available to organizations can help them put their customers in a better perspective and enable them to make better decisions suitable to their needs. This trend is likely to continue in 2023 and beyond.
5. Marketing Adoption and Integration
Actual marketing automation systems are used by 44% of B2B brands. These various technologies are often integrated, so automation has become a part of life in this era of marketing.
The usage of marketing automation tools, plugins, and software has made content more efficient for keyword research, content creation, distribution, and measurement. According to research from Forrester, global marketing automation spending is expected to increase to $25 billion by 2023.
The above trends are our predictions and overview based on how effectively other B2B companies have incorporated the strategies and succeeded in creating demand for their products/services.
Our digital marketers at ColorWhistle always have the habit of looking at the current trends and technologies used in the industry. If you like to incorporate these trends with the help of our B2B digital marketers, then call +1 (210) 787-3600 or schedule a free consultation today.
We keep updating this kind of trends on blogs frequently. Stay tuned with us to find out the current B2B digital marketing trends then and there.
Did we miss any digital marketing trends that will dominate in 2023? If so, do share them in the comments below.