In the bustling world of online stores, picking the right platform can make or break your e-commerce journey. Meet WooCommerce and Shopify, two big players in the website game, each with its own perks and quirks. At ColorWhistle, we’ve got you covered with services like WooCommerce Website Development, Shopify Website Development, and E-Commerce Website Development. But which platform should you choose?

In this blog, we’ll keep it simple and break down the stats. We’ll compare WooCommerce and Shopify, looking at things like market share, user preferences, and conversion rates. Whether you’re drawn to WooCommerce’s flexibility or Shopify’s user-friendliness, understanding the numbers can help you make the right call for your business.

Join us as we unpack the stats and help you decide between WooCommerce and Shopify. With ColorWhistle by your side, you’ll be set up for e-commerce success in no time.

WooCommerce vs Shopify Statistics

WooCommerce was the world’s leading e-commerce software platform in 2023, with a market share of 39 percent. 

Market share of leading e-commerce software platforms and technologies worldwide as of 2023

WooCommerce vs Shopify Comparison by Websites

Globally, WooCommerce powers approximately 6.5 million websites, while Shopify supports around 4.6 million live websites.

Comparing the Customer Bases of WooCommerce vs Shopify

WooCommerce leads the e-commerce platform category with 2,527,054 customers, while Shopify follows closely with 633,655 customers.

Comparing the Market Share of WooCommerce and Shopify

WooCommerce competes with other products primarily in the E-commerce Platform category. It holds a 69.78% market share and has 2,527,054 customers.

Shopify competes in the Project Collaboration, E-commerce Platform, and Point Of Sale (POS) categories. It has a 17.50% market share in the E-commerce Platform category and 633,655 customers.

Market Share by Top Websites

WooCommerce maintains a strong presence across the entire web, powering a larger number of websites overall. However, Shopify dominates among high-traffic sites, leading in categories such as the Top 10K Sites, Top 100K Sites, and Top 1M Sites, where it is more prevalent among successful e-commerce platforms.

Comparing WooCommerce and Shopify by Website Categories

WooCommerce is used across various website categories like technology, health, food, and shopping, along with 13 others. Meanwhile, Shopify dominates in lifestyle, sports, business services, games, and 3 other categories.

WooCommerce

WooCommerce, a widely used e-commerce platform, empowers businesses to create online stores with flexibility and ease. It seamlessly integrates with WordPress, offering a robust solution for those seeking to enter the digital marketplace or expand their online presence. Below are some fascinating statistics that shed light on WooCommerce’s impact and popularity in the world of e-commerce.

WooCommerce powers 6,165,961 websites across 1,054,553 domains

Usage of WooCommerce Across Various Industry

WooCommerce is used in many different industries, helping businesses thrive online. It’s flexible and versatile, meeting the needs of various types of businesses.

WooCommerce Usage by Websites Across the Globe

Key WooCommerce Statistics in 2024

• WooCommerce’s market share among eCommerce platforms: 20.1%
• The WooCommerce market share from the top 1 million eCommerce sites: 18.2%
• Over 3.5 million websites use WooCommerce checkout.
• Over 6.5 million websites use some kind of WooCommerce element.
• The first version of the WooCommerce plugin was launched on September 27, 2011, and included nine extensions and six themes.
• It took 16 months for WooCommerce to reach 500,000 downloads, and an additional 137 days to reach a total of 1 million downloads.
• WooCommerce reached the mark of 5 million total downloads in November 2014.
• Currently, the WooCommerce plugin has been downloaded over 211 million times.
• Over 10% of all WordPress sites use WooCommerce.
• The WooCommerce plugin is available in 66 languages.
• There are more than 1,500 WooCommerce themes in the WordPress theme directory and more than 6,000 WooCommerce plugins in the WordPress plugin directory.
• CodeCanyon features an additional 1,400 WooCommerce plugins.
• ThemeForest has over 1,300 WooCommerce themes available.
• The WooCommerce Extensions Store features over 700 free and paid extensions.
• There have been more than 1,100 contributors to WooCommerce on the GitHub repository, with over 350 releases and 50,000 total commits.
• WooCommerce is the most popular WordPress sub-platform, with a 20.3% market share – ahead of Elementor (17.8%) and WP Bakery (14.1%).

Source

Shopify

Shopify is a leading e-commerce platform designed to simplify the process of building and managing online stores. With user-friendly features and a robust set of tools, Shopify empowers entrepreneurs and businesses to create stunning e-commerce websites without requiring extensive technical expertise. But with two main options, Shopify and Shopify Plus, it’s important to consider the essential features of Shopify vs. Shopify Plus for merchants to choose the right fit for your business.

we’ll explore some insightful statistics that highlight Shopify’s impact and popularity in the realm of online commerce

Shopify powers 4,600,000 websites across 536612 unique domains

Usage of Shopify Across Various Industry

Shopify is utilized across diverse industries, serving as the backbone for online stores worldwide. Notably, it holds a significant share in the lifestyle sector, commanding 7.13% usage.

Shopify Usage by Websites Across the Globe

Key Shopify Statistics in 2024

• Over 3.9 million live websites are using Shopify.
• Of the top 1 million websites on the internet (not just eCommerce websites), 20,000 run on Shopify, making up just over 2% of the total share of this market.
• Nearly 6 million websites have used Shopify – live or historical.
• There are Shopify stores based in over 175 countries across the world.
• The most common country for Shopify stores is the United States, with 2.5 million stores, followed by the United Kingdom, with 166 thousand stores.
• The average conversion rate for Shopify stores is 1.4%.
• The top 10% of Shopify stores have an average conversion rate of 4.7%.
• There are over 7,700 apps on the Shopify App Store.
• The total number of Shopify stores tripled during the COVID-19 pandemic. According to Genius AI, between March 2020 and January 2022, more than 2.5 million new sites went live, an increase of 201.53%.
• Despite China being the largest eCommerce market in the world, there are fewer than 7,000 Shopify stores in the region.
• The five biggest brands on Shopify as of 2025 are Gymshark, Allbirds, Fashion Nova, Kylie Cosmetics, and Bombas.
• Other major brands using Shopify include Red Bull, Kraft Heinz, Fitbit, Gymshark and the LA Lakers.

Source

Comparison Between Shopify and WooCommerce

Shopify and WooCommerce are leading e-commerce platforms, each with its own strengths. Shopify offers user-friendly, fully hosted solutions, while WooCommerce provides greater customization but requires more technical knowledge. Let’s compare them to find your best fit.

Features	Shopify	WooCommerce
Ease of Use	Very user-friendly, ideal for beginners	Requires some technical knowledge, integrates with WordPress
Pricing	Monthly subscription fees	Free to use, but may incur costs for hosting and plugins
Hosting	Fully hosted solution	Self-hosted solution
Customization	Limited customization options	Highly customizable
Themes	Offers a variety of paid and free themes	Extensive library of free and paid themes
Scalability	Scales well for growing businesses	Scalable, suitable for businesses of all sizes
Payment Options	Supports various payment gateways	Supports multiple payment gateways
Maintenance	Requires less maintenance	Regular updates and maintenance are necessary
Support	24/7 customer support is available	Community forums and third-party support

Looking for eCommerce Development Services?

Seize and experience the transformative impact of eCommerce Development Services & Solutions with ColorWhistle.

eCommerce Development Services

Digital Marketing Services

Wrapping Up

All the above data can give a holistic view of how businesses are making use of these tools to enable their business presence. While each of these has its own advantages and disadvantages, it is better to discuss with a Web Development Agency like Colorwhistle.com to decide which CMS works best for you.

Are you looking to build an ecommerce website, you can contact ColorWhistle by sending us a message or calling us at +1 (919) 234-5140, and we’ll get back to you at the earliest. We provide services tailored to your requirements that suit your business.

Were you able to decide on your next e-commerce website? Let us know in the comments section below!