Modern fashion e-commerce websites are built using a myriad of technologies. If you plan to create an e-commerce website, you don’t have to be an expert in those areas. But, it is a good idea to familiarize yourself with the technologies that existing websites use.
It will be a reliable starting point to educate yourself on the technologies & tools used by existing fashion e-commerce websites so you can find out how they drive traffic and increase growth for their businesses.
At our digital marketing agency, we regularly publish such types of blogs on various business categories, so we can educate you on the right technology and tools to use.
In this blog, we have covered tech aspects such as programming languages and CMS so you can get a complete idea of the ingredients required to create a power-packed fashion e-commerce websites.
Let’s get down to them. We have listed the below websites in no particular order.
Technology and Tools Used by the Top Fashion e-commerce websites
1. Bella Freud

Sales and Marketing Tools
- MailChimp
- Klaviyo
Programming Language
- PHP
2. Clarks

Sales and Marketing Tools
- Wunderkind
Analytics Tools
- Akamai mPulse
- Google Analytics
- AppDynamics
Programming Language
- Java
CMS Platform
- SAP Commerce Cloud
3. George

Analytics Tools
- Akamai mPulse
- Google Analytics
4. Primark

Programming Language
- Java
Analytics Tools
- Google Analytics
CMS Platform
- SAP Commerce Cloud
5. Dr. Martens

Programming Language
- Java
Analytics Tools
- Google Analytics
CMS Platform
- Microsoft Ajax CDN
6. Converse

CMS Platform
- Salesforce Commerce Cloud
7. Rayban

Sales and Marketing Tools
- Wunderkind
- Genesys Cloud
CMS Platform
- IBM WebSphere Commerce
Analytics Tools
- Dynatrace
- Adobe Experience Platform Identity Service
- Adobe Analytics
- Forter
8. Hermes

Programming Language
- PHP
Analytics Tools
- NewRelic
CMS Platform
- Drupal 7
9. Eleoty

Analytics Tools
- Akamai mPulse
- Microsoft Advertising
- Google Analytics
10. Cartier

Sales and Marketing Tools
- Kampyle
- iAdvize
Programming Language
- Java
CMS Platform
- Adobe Experience Manager
Analytics Tools
- Google Analytics
- Enhanced eCommerce
- Akamai mPulse
- Microsoft Advertising
- Linkedin Insight Tag
- Hotjar
- Google Analytics
In Conclusion
When it comes to creating a successful fashion e-commerce websites, technology and tools are some of the most important factors to consider, as it will help you achieve your goals.
All the fashion e-commerce websites listed above follow their own standards to attract their target audience, provide a unique experience, and ultimately proving their brand value.
Hope our blog will inspire you to make an objective decision when it comes to developing your fashion e-commerce websites.
If you need any help to create such type of e-commerce websites, ColorWhistle can help. All our e-commerce solutions offer the best features, functionality, and remain agile and completely customizable. Send a message or give us a call +1 (210) 787-3600 to discuss more.