Digital Marketing Audit of the Top Pump Manufacturers In Coimbatore

August 4, 2021
Pump Manufacturers In Coimbatore Digital Tech Audit - ColorWhistle

Coimbatore also referred to as Manchester of South India is a hub-spot of pump manufacturing. Pumps and motors fall under the category of essentials and Coimbatore being the top manufacturer has huge numbers of pump brands.

There are about 600 pump manufacturing units and 400 ancillary units in Coimbatore; it accounts for nearly 40% of the pump sets manufactured in India. Out of which, most of the pump manufacturers have registered their business on the online channels.

We planned to review the digital presence of some of those pump manufacturers. Based on our experience and knowledge that we have gained in this digital marketing agency for these many years, we reviewed the digital visibility of these pump brands.

Before setting up an online presence for your pump manufacturing company, it’s good that you read reviews about the digital visibility of existing companies.

We hope that after going through our reviews, you might get a clear idea of how to set up a stunning online presence.

Top Pump Manufacturing Companies in Coimbatore

Here, we have reviewed the top pump manufacturing companies in Coimbatore along with their visibility on online channels in no particular order.

Let’s begin.

1. CRI Pumps & Motors

CRI Pumps - Digital Tech Audit by ColorWhistle

With 50+ years of expertise in engineering, CRI Pumps and Motors company has set a unique benchmark for manufacturing pumps, motors, valves, IoT drives & controllers, pipes, wires & cables, and solar pumping systems. All of their products are fully equipped with state-of-the-art machinery, cutting edge technology & techniques in the manufacturing process.

What About Their Digital Visibility?

Website Design
  • Live-chat functionality
  • Loads within a fraction of seconds
  • Proper usage of white-space
  • Smooth and intuitive navigation
  • Menus are arranged neatly
Social Media Visibility
Website Traffic
  • Approximately 94,587 leads per month

Improvements – The website would turn to be professional if the font size increases. Their Google My Business(GMB) account needs to be optimized.

2. Deccan Industries

Deccan Pumps - Digital Tech Audit by ColorWhistle

Deccan Industries was established in 1981 at Coimbatore. They provide extensive solutions like irrigational pumping, solar pumping, water supply engineering, etc

What About Their Digital Visibility?

Website Design
  • Smooth and intuitive navigation
  • Proper usage of white-space
  • Elegant logo design
  • Fully responsive layout
Website Traffic
  • Approximately, 1022 leads per month

Improvements – They don’t have active visibility on any of the social media platforms. The website takes more time to load. Their GMB account has to be optimized.

3. Mahendra Pumps & Motors

Mahendra Pumps -Digital Tech Audit by ColorWhistle

Mahendra Pumps has sustained over 60+ years in the pumps and motors marketplace. The company offers best-in-class manufacturing, in-house and other services for each and every product that is used across different verticals including agriculture, industry, and domestic sectors.

What About Their Digital Visibility?

Website Design
  • Attractive hero-image
  • Mobile-friendly layout
  • Loads quickly
  • Easy and smooth navigation
Social Media Presence

Have active visibility on social media channels including Facebook, LinkedIn, Twitter, and YouTube

Website Traffic
  • Approximately 1255 leads per month

Improvements – None. On the whole, the company holds a powerful website that depicts its area of business properly. Still, if the company concentrates on enhancing the design in a trendy way, then they can entice more audience.

Though they are inactive on Facebook, LinkedIn, Twitter, but have a strong visibility on Youtube with a massive number of followers. Moreover, to experience local SEO perks, they have created an account on Google My Business listing (GMB).

4. Suguna Pumps and Motors

Suguna Pumps - Mahendra Pumps - Digital Tech Audit

Suguna Pumps and Motors is a pioneer company that has set up a brand name for over 6 decades in Coimbatore. The company manufactures pumps and motors for domestic, industrial, and agricultural needs of people. Also, it’s a major player in producing the world’s leading line of residential water pumps.

What About Their Digital Visibility?

Website Design
  • Smooth navigation
  • Responsive layout
  • Attractive logo
  • Appealing hero-image slider
Website Traffic
  • Approximately 6714 leads per month

Improvements – On the whole, web design seems slightly outdated. The company has to concentrate on building its site with the latest design elements. They are not active on social media. Also, they don’t have a Google My Business (GMB) account, which is a major disadvantage.

5. Annam Pumps & Motors

Annam motors - Digital Tech Audit

From the launch in 1992 till now, Annam Pumps has built a strong foundation with its product excellence, innovation, customer satisfaction, timely delivery, and affordable price. The team has extensive industry knowledge and resources to manufacture the most advanced range of water pumps.

What About Their Digital Visibility?

Website Design
  • Mobile-friendly layout
  • Loads within a fraction of seconds
  • Proper arrangement of menus
  • Appealing hero-image slider
  • Easy to navigate
Website Traffic
  • Approximately 34 leads per month

Improvements – Enhancements can be brought in the design, structure, and model of the website. Also, the site would be good-looking if the product images on the home page are well-emphasized. They don’t have active social media visibility. Their Google My Business (GMB) account needs to be optimized.

6. Besten Pumps & Motors

Besten Pumps - Digital Tech Audit

Since 1970 Besten Pumps has been doing an excellent job in manufacturing and marketing water handling pumps. Their top-graded pumps are useful in areas including agriculture, industries, construction, production, fountains, and much more. To examine the versatility of the pumps, they undergo stringent quality control tests.

What about their Digital Visibility?

Website Design
  • Professional-looking font style
  • Simple and intuitive navigation
  • Highly responsive
  • Elegant use of white-space
  • Colorful and vibrant design
Social Media Visibility

Have a powerful presence on social media channels including Facebook, YouTube, Twitter, and Instagram

Website Traffic
  • Approximately, 5560 leads per month

Improvements – When we look at the company’s web design, it is somewhat outdated. Other than that, the web design depicts the brand message effectively. Their Google My Business (GMB) account needs to be optimized.

7. Best Pumps & Motors

Best Pumps - Digital Tech Audit

Best Pumps is a versatile pump manufacturing company that was established in 1979. It offers products with improved mechanical design, optimized efficiency, and reliability. All these super functioning pumps are available in different configurations and can be used in various sectors such as hospitals, households, farms, dairies, food processing, oil industry, resorts, hotels, and many more.

What About Their Digital Visibility?

Website Design
  • Live-chat functionality
  • Elegant use of white-space
  • Highly responsive layout
  • Loads within a fraction of seconds
  • Proper arrangement of menu icons
Social Media Visibility

Have active visibility on various social channels including Facebook, Twitter, LinkedIn, and Pinterest

Website Traffic
  • Approximately 18 leads per month

Improvements – The web design looks outdated without the use of advanced graphical elements. The gallery and product display area needs to be improved. They don’t have an active presence on any social media platforms. Also, they don’t have a Google My Business (GMB) account.

8. Sk Best Pumps and Motors

Sk Best Pumps - Digital Tech Audit

SK Best Pumps and Motors is a leading brand of water pumps and motors manufacturer in Coimbatore that was established recently. The team produces pumps for agricultural, domestic, and industrial applications, exclusively used in agriculture irrigation, aqua farm, multi-storied buildings, etc.

What About Their Digital Visibility?

Website Design
  • Awesome logo design
  • Loads quickly
  • Translation friendly
  • Appealing hero-image slider
  • Responsive layout
Website Traffic
  • Approximately 38 leads per month

Improvements – Overall, the site looks basic. If the team adds a few more detailed information, then the site will look even more professional. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

9. Masimalayan Industries

Masimalayan Industries - Digital Tech Audit

Masimalayam Industries laid its foundation in 2009 for manufacturing pumps and compressors for all domestic, commercial, and industrial applications. The company stands out in the competition for its quality, feature-rich offerings, reasonable pricing, and timely execution of orders and deliveries.

What About Their Digital Visibility?

Website Design
  • Loads within a fraction of seconds
  • Proper usage of white-spaces
  • Good choice of font style
  • Smooth and intuitive navigation
  • Pleasant colors
Website Traffic
  • Approximately, 13 leads per month

Improvements – The website has a mild design. Both font and background colors don’t match well. Needs improvement in the responsiveness side of the website. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

10. KMP Industries

KMP Industries - Digital Tech Audit

Since 1988, KMP Industries has been delivering quality-rich pump sets to cater to all the needs of every segment of society. The team aims to build and supply customer-focused, energy-efficient, and high-quality water lifting pumps for domestic and international markets.

What About Their Digital Visibility?

Website Design
  • Colorful and vibrant design
  • Attractive logo design
  • Mobile responsive layout
  • Loads within a fraction of second
Website Traffic
  • Approximately, 426 leads per month

Improvements – If a few more information is added in a detailed way, then the site will get a complete professional look. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

11. Lakshmi Water Pumps

Lakshmi Water Pumps - Digital Tech Audit

Lakshmi Water Pumps has laid its foundation platform in 1996, offering a variety of products that best meet all the residential water requirements. The factory is equipped with an automatic assembly line for bearing pressing, high voltage tester, etc.

What About Their Digital Visibility?

Website Design
  • Fast web page load time
  • Menus are arranged neatly
  • Professional looking font style
  • User-friendly navigation
Website Traffic
  • Approximately, 1328 leads per month

Improvements – The website looks basic. Needs improvement in the usage of font style, responsiveness, gallery, and other areas too. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

12. TEXSUB Pumps

TEXSUB Pumps - Digital Tech Audit

TEXSUB Pumps was started in the year 2003 to produce and sell domestic pumps, agriculture pumps, borewell compressors, air compressors, electric motors, and much more.

What About Their Digital Visibility?

Website Design
  • Responsive layout
  • Usage of graphical effects on the homepage
  • Attractive logo design
  • Loads quickly
  • Effective usage of sans-serif fonts
Social Media Visbility
Website Traffic
  • Approximately, 7 leads per month

Improvements – Needs improvement in the website’s responsiveness. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

13. Texmo Pumps & Motors

Texmo Pumps - Digital Tech Audit

The journey of Texmo Pumps & Motors started in 1956. Since then, they are manufacturing quality-rich pumps and motors for a range of applications including agriculture, domestic, and industrial sectors.

What About Their Digital Visibility?

Website Design
  • Responsive-friendly layout
  • Loads within a fraction of seconds
  • Ideal use of white-space
Website Traffic
  • Approximately, 22577 per month

Improvements – The site looks basic. If they focus on adding more content and graphical elements, then the website would become appealing. They don’t have an active presence on any social media platforms. Their Google My Business (GMB) account needs to be optimized.

14. KSB Pumps & Motors

KSB Pumps - Digital Tech Audit

KSB Pumps & Motors was established in 1960. Their products are helpful to various sectors including agriculture, industries, and constructions for carrying out water, chemicals, sewage, and others.

What About Their Digital Visibility?

Website Design
  • Smooth and intuitive navigation
  • Impressive logo design
  • Colorful and vibrant design
  • Professional font style
  • Loads quickly
Social Media Visibility
Website Traffic
  • Approximately, 310000 per month

Improvements – The website would look professional if more content is added. Their Google My Business (GMB) account needs to be optimized.

Over To You

After reviewing all these manufacturing companies we understood that popular brands have become aware of the positive impacts of having strong visibility on digital channels.

To grab those perks, brands have started implementing results-driving marketing practices like posting frequent blogs, maintaining the website, becoming active on social media, optimizing the content for ranking purposes, and others.

By following these same practices, you can also build your own digital presence. However, it would be highly challenging to build strong online visibility without the help of a professional digital agency.

At ColorWhistle, we have profound knowledge and experience in establishing a unique mark for your business in the online space. We will take care of creating you a web presence, social media visibility, SERP ranking, to create a stunning online profile.

If you like to join hands with us, then all you have to do is contact us via message or phone +1 (919) 234-5140. We are here to help you at any time!

Do you have any questions to ask us regarding our digital solutions? Let us know in the comments below. We are here to clear your doubts.

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About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

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