Top Beauty & Lifestyle E-commerce Websites – A Tech Audit

Modern beauty & lifestyle e-commerce websites are built using a myriad of technologies. If you plan to develop an e-commerce website, you don’t have to be an expert in those areas. But, it is a good idea to familiarize yourself with the technologies that existing websites use.

It will be a reliable starting point to educate yourself on the technologies & tools used by existing beauty & lifestyle e-commerce websites so you can find out how they drive traffic and increase growth for their businesses.

At ColorWhistle, we regularly publish such types of blogs on various business categories, so we can educate you on the right technology and tools to use.

In this blog, we have covered tech aspects such as programming languages and CMS so you can get a complete idea of the ingredients required to create a power-packed beauty & lifestyle e-commerce website.

Let’s get down to them. We have listed the below websites in no particular order.

Technology and Tools Used by the Top Beauty & Lifestyle E-commerce Websites

A) Beauty Products

1. Evolve Organic Beauty

1 Evolve

Source

Sales and Marketing

  • Klaviyo
  • Beeketing
  • loox

Analytics Tool

  • Google Analytics UA

CMS Platform

2. Avon

2 Avon

Source

Sales and Marketing Tools

  • Yieldify
  • Bazaarvoice

Analytics Tool

  • Google Analytics UA

 CMS Platform

  • Cart Functionality

3. Feel Unique

3 Feelunique

Source

Sales and Marketing

  • Yieldify Ometria
  • BounceExchange
  • Bazaarvoice
  • ContentSquare

Analytics Tool

  • Google Analytics UA
  • NewRelic

CMS Platform

  •  Cart Functionality

4. Cult Beauty

4 Cult-Beauty

Source

Sales and Marketing Tools

  • VWO
  • ConversionMonk

CMS Platform

  •  Cart Functionality

Analytics Tool

5. Beauty Goddess

5 Beauty-Goddess

Source

Sales and Marketing

  • Beeketing
  • Bunting

Analytics Tool

  • Google Analytics

CMS Platform

  • Shopify

6. Boometics

6 Boometics

Source

Analytics Tool

  • Google Analytics

CMS Platform

  • Shopify

7. Pro D.N.A

7 Paris-Hilton

Source

Analytics Tool

  • Google Analytics UA
  • Infer

CMS Platform

  • Shopify

8. Cosmetify

8 Cosmetify

Source

Sales and Marketing Tools

Analytics Tool

  • Google Analytics UA

CMS Platform

  • Django Framework

9. MA DEMOIS elleBIO

9 Cosmétique

Source

Sales and Marketing Tools

  • iAdvize

Analytics Tool

  •  Google Analytics

CMS Platform

  •  PrestaShop

10. Caudalie

10 Caudalie

Source

Sales and Marketing Tools

  •  MailChimp

Analytics Tools

  • NewRelic

CMS Platform

  • Magento 2

11. Algologie

11 Algologie

Source

Analytics Tool

  •  Google Analytics

CMS Platform

12. Filorga

12 FILORGA-

Source

Sales and Marketing Tools

  • Yoast SEO
  • Ometria

CMS Platform

  • WordPress

Analytics Tools

  • Google Analytics UA
  • Track JS

13. MaFrench Beauty

13 French-Skincare

Source

Analytics Tool

  •  Akamai mPulse
  • Google Analytics

CMS Platform

  • Shopify

14. Quick Liner

14 Quick-Liner

Source

Analytics Tool

  • Akamai mPulse
  • Microsoft Advertising
  • Google Analytics

CMS Platform

  •  Shopify
  • Loox

B) Lifestyle

1. Forever 21

1 Fashion-Forever-21

Source

Sales and Marketing Tools

  • Wunderkind
  • Pixlee

CMS Platform

  • Salesforce Commerce
  • Cloud Global-e

Analytics Tools

  • Quantcast Measure
  • Microsoft Advertising
  • Google Analytics

2. Life Style

2-Lifestyle

Source

 Sales and Marketing

  • MoEngage

CMS Platform

  • Next.js

Analytics Tools

  • MoEngage Mouse Flow
  • Microsoft Advertising
  • Google Analytics

3. Stylight

3 Stylight

Source

Analytics Tools

  • Google Analytics
  • Enhanced eCommerce
  • Google Analytics

CMS Platform

  • Cart Functionality

4. Thread

4 Thread

Source

Analytics Tools

  • Google Analytics
  • Fullstory

CMS Platform

  • Django Framework

5. Doomsdayco

5 Doomsdayco

Source

Analytics Tools

  •  Akamai mPulse
  • Google Analytics

CMS Platform

  • Shopify

6. Minique

6 minique-de

Source

Sales and Marketing

  • Yoast SEO

CMS Platform

  •  EPages

Analytics Tools

  • Google Analytics
  • Enhanced eCommerce
  • Google Analytics Zipkin

7. Nostra Santissima

7 Nostra-Santissima

Source

Sales and Marketing Tools

  • MailChimp

Analytics Tools

  • Google Analytics

CMS Platform

  • WooCommerce

8. Lolitamoda

8 Lolita-Moda

Source

Analytics Tools

  • Google Analytics UA

CMS Platform

  • Ruby on Rails

9. Brand Shop Store

9 Abbigliamento-StreetWear-–-Brand-Shop-Store

Source

Sales and Marketing Tools

  • MailChimp

CMS Platform

  • Shopify

Analytics Tools

  • Akamai mPulse
  • Google Analytics

10. The Corner

10 The-Corner-Thecorner-com

Source

Sales and Marketing Tools

  • MailChimp

CMS Platform

  • Salesforce Commerce Cloud

Analytics Tools

  • Google Analytics Enhanced eCommerce
  • Google Analytics

In Conclusion

When it comes to creating a successful beauty & lifestyle e-commerce website, technology and tools are some of the most important factors to consider, as it will help you achieve your goals.

All the beauty & lifestyle e-commerce websites listed above follow their own standards to attract their target audience, provide a unique experience, and ultimately proving their brand value.

Hope our blog will inspire you to make an objective decision when it comes to developing your beauty & lifestyle e-commerce website.

If you need any help to create such type of e-commerce websites, ColorWhistle can help. All our e-commerce solutions offer the best features, functionality, and remain agile and completely customizable. Send a message or give us a call +1 (919) 234-5140 to discuss more.

Pavithra Samuel
About the Author - Pavithra Samuel

I'm a passionate copywriter at ColorWhistle sharing a special bond with digital marketing. I aim at delivering masterpiece content for which my research helps a lot. I always search for unique inspirations and write them all down to use in my blogs & content. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Other than reading & writing, my other two friends are food & music. On and often, I do write blog posts, to get regular updates, stay tuned with us.

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