“Digital marketing agencies are the lifesavers of many businesses”
A Digital marketing agency can help in boosting your company’s demand. They’re the reason some businesses are always engaged and have a line of customers that wraps around the block. Relying on a digital agency services would be beneficial as they analyze, understand and apply strategies that are best suited to your business, bringing out great results in the right way.
Traditional marketing generates 50% fewer interactions with customers than digital marketing by digital agencies.
In this article, we are going to share the role of a digital marketing agency and the services they provide for the growth of a business.
What is Digital Marketing?
All the marketing efforts that take place on the internet can be named as “Digital Marketing” also known as “Online Marketing” or “Internet Marketing”. With the help of digital channels like SEO, social media, email and more, businesses get connected with their potential customers and this is effectively possible with various marketing strategies. The strategies also include communication via text or multimedia messages.
What is the Role of Digital Agency in Business Growth?
The primary goal of a business is to attract more customers, clients, and the key factor for generating leads is marketing. Implementing the right marketing strategy at the right time would help in bringing great results. Though there are businesses that follow traditional marketing methods, the majority of the businesses opt for digital marketing strategies as we are firmly into the digital era. The value of digital marketing stems from the fact that it offers a variety of innovative solutions, and businesses will continue to profit from this trend in the upcoming years.
Let us get to know how digital marketing agency services can help businesses,
- SEO skills from the expert marketers can help in increasing the visibility of your business
- Analyze the web vitals and suggest changes in the UX design wherever needed
- Tricks for social media engagement that would retain customers
Get benefited from the digital marketing services team as they implement multiple strategies to grow business and are also cost-effective
Digital Marketing Agency Services List
Search Engine Optimization (SEO) as a digital agency service
Search Engine Optimization is the main factor of any digital marketing service list. SEO is all about increasing the visibility of your website by optimizing the website’s technical configuration, content, link building. This would make your website popular among search engines and rank them better.
It is important to make use of services from any digital marketing agency, as the SEO experts work on your website, tailoring your needs and putting them in front of the right customers. The services provided by any digital marketing agency would help your business to stand unique among your competitors by tweaking every aspect of your website favoring the search engines.
Benefits of SEO
- Generates quality leads
- Increase organic discovery
- Brings high-quality website traffic
- Targets the entire marketing funnel
- Optimizes user experience
- Helps in reaching the target audience
- Promotes brand awareness
Website Strategy as a digital agency service
A website strategy is a roadmap that helps you to understand where you are and where you have to be. It is something more than a checklist and is considered to be a living document for daily use. It is considered to be the foundation and a long-term business plan in developing a company’s online presence in line with the digital strategy.
88% of online shoppers are less likely to return to a site because of bad user experience
This is the most important part of your marketing efforts, and getting this service from a digital marketing agency would help in producing better performance of your website.
The digital agency service can help in creating website strategies by keenly analyzing and understanding every aspect of your website. Only a website strategy can help in improving the overall performance and functionality of your website.
How to build a website strategy?
- Analyze your existing website using analytics
- Define your target customers
- Performance criteria and budget are to be determined
- Decide on branding and URL
- Finalize on the content that needs to be displayed
- Set KPIs
- Make your website search engine ready
Pay Per Click (PPC) Advertising as a digital agency service
Pay per click is a type of internet marketing, where you pay only if your ad is actually clicked. Here, PPC refers to the advertisements that get displayed on top and sides of the search results page, ads before YouTube videos, ads in mobile apps,etc.
Brand awareness can be increased by up to 80% through Google paid ads
The biggest difference between SEO and PPC is, here you pay only for the results. Approaching a digital marketing agency would help in displaying the ads at the right place at the right time. In PPC, you have the option to promote your business either to all users around the world or to users from specific regions. The cost for this strategy depends on the competition of the keywords used for promoting your business.
Benefits of PPC
- Contributes to business goals
- Targets the right audience
- Improves brand awareness
- Produces immediate results
- Trackable and measurable results
- Other marketing channels works well with PPC
- Generates good ROI
Social Media Marketing as a digital agency service
Social media marketing involves everything a business does on social media channels. The approach towards social media by marketers is always strategic. To be effective, social media is something crucial beyond just creating posts and responding to comments. Ensure the efforts put on the social media channels are consistent, this can also be achieved by making use of some automation tools that automates and schedules the social media posts.
83% of marketers believe the quality of social media posts is more important than the quantity
Relying on a digital marketing agency can give you consistent and dedicated efforts on social media channels. The marketers would also be keen on checking the performance of social media posts and would also create strategies based on the analytical data.
Benefits of social media marketing
- Increases brand awareness
- High conversion rates
- Improved customer service
- Improved SEO
- Re-targeting opportunities
- Gain marketplace insights
Email Marketing as a digital agency service
Email marketing is the oldest form of digital marketing strategy, but still generates valid leads. Using this strategy, marketers can manage email personalization, manage email contact lists, and are also capable of analyzing customer interactions and data.
99% of consumers check their email every day, and it is by far the preferred way to receive updates from brands.
With the help of a digital marketing agency, all the above activities can be carried out in a better way with modern marketing automation strategies. They also help in improving the email list, create engaging campaigns, and help to drive more conversions. The email marketing software also provides analytical measures, using which marketers can strive to improve the open-rate of the email campaigns. Marketers can do things that can make the emails feel aesthetic to the consumers.
Benefits of email marketing
- Create personalized emails
- Schedule and send timely messages
- Bring in more conversions
- Reaching the right people at the right time
Video / YouTube Marketing as a digital agency service
Studies show that 54% of consumers want to see more video content from a brand or business they support
It is the method of marketing your business using the YouTube platform. By creating valuable video content on your company’s YouTube channel or by posting video content on social media platforms would help in obtaining a global presence. Relying on a reputed digital marketing agency would help you in creating a suitable and valuable content after conducting an in-depth analysis on your business and customers.
Advantages of video/YouTube marketing
- Increases visibility of your business
- Improves traffic in short period of time
- Bring in high conversion rates
- Build your email list
The digital marketing agency can help with creating the video content and the best strategy to share them to your audience.
Re-targeting as a digital agency service
Retargeting, which is also known as remarketing, is a type of online advertising that allows you to keep your brand in front of bounced visitors after they leave your site. Only 2% of web traffic converts on the first visit to most websites. Retargeting is a marketing strategy that enables businesses to reach the 98% of users who do not convert right away. It brings in more results when associated with other digital marketing techniques.
91% of marketers have found that retargeting has performed the same as or better than search, email, or other display ads.
Retargeting is considered to be one of the powerful conversion tools, as it would help in driving back customers who have left after visiting your website. A digital marketing agency can help you to implement the right retargeting strategy at the right time. As marketers are capable of understanding your visitors/customers and would try approaching them in a more suitable way.
Benefits of retargeting
- Helps in targeting specific customers
- Generates more sales
- Get the analytics on the retargeting campaign
- Increases brand awareness
- Can implement cross-selling options to attract customers efficiently
- Helps in reaching interested prospects
Content Generation and Optimization as a digital agency service
To raise brand awareness, content marketing takes the space to explain your business in detail. Its goal is to establish a relationship with potential clients and position your brand as a partner in meeting their needs. It’s a subtle way to attract customers without having to advertise directly. Informational content is a type of content marketing that aims to answer potential customers’ questions.
Videos, blogs, vlogs, infographics, and social media posts are common forms of content marketing
The goal of content marketing is to provide value to clients while also offering your services as a solution to their problems in a non-intrusive manner.
Quality Link Building as a digital agency service
36% of businesses hire outside experts or freelancers for link building efforts
Quality, relevance, and authenticity are more significant today. When other websites link to your website, this would help in increasing your credibility with search engines. While low-quality, spammy link building techniques should not be used as part of a long-term organic search strategy for an organization. Google can detect spammy links and may even suspend your website if any foul play is suspected.
Affiliate Marketing as a digital agency service
More than 80% of brands have affiliate programs
In this advertising model, you hire a third-party publisher to promote your products/services.
This is a type of performance marketing in which you pay for conversions instead of traffic. Every time you make a sale through these channels, you pay them a percentage of the profits.
Integrated Online Marketing Strategies as a digital agency service
89% of marketers ranked improving the ability to measure and analyze marketing impact as a top priority.
Integrated digital marketing, is a combination of multiple digital marketing strategies with a goal of creating an influential presence. Most digital marketing agencies will use integrated digital marketing strategies to make sure you’re covered on all fronts. This strategy, rather than being a comprehensive one, ensures that all of your marketing efforts are well- coordinated and complementary.
It’s Time to Outsource Digital Agency Services
Don’t you think it’s time to outsource to a digital marketing agency to take care of the promotion of your business and reach globally?
Yes, don’t delay it anymore, hire a reputable digital marketing agency and start focusing on the other objectives of your business.
Our adroit marketers, at ColorWhistle analyze and apply the best suitable marketing strategies by keenly understanding your business needs. Do reach us for professional assistance by sending a message or call us at +1 (919) 234-5140, we’ll get back to you at the earliest. We provide services tailored to your requirements that suit your business model.