“We want to create a movement, stand for something, and be different. We are flipping enterprise software on its head. We want to be bold in our approach and build a rebellion”.

– Dooly Team

“This latest evolution of our brand better reflects who we are and what we do. We’re excited for this new look and everything it represents!”

– Shawn Rubel, CEO, Eezy

“The positive feedback from our customers and prospective customers on the website was instantaneous. It was great for our team internally and the BB Agency to receive such glowing reviews, but it was the data on conversion rates that I focused on. We actually saw a 27% lift in conversion rates blended across all traffic sources”.

-Casey Armstrong, CMO at ShipBob

“InvoiceNxt logo features a smart dual-meaning design concept. The icon shows a monogram of I & N letters and a checkmark (✓). The Checkmark symbol visually communicates successfully fulfilled early payment requests, improved SME’s cash flow, and implementation of ESG-concepts across the supply chain”.

– Branding Team

“To make a brand stand out from the competition, the goal was to create signature identity that perfectly represents Vertobase brand ideals: QUICK, INTELLIGENT, MODERN”.

– Branding Team

“Through UI design, we brought the brand to life and worked to position LaunchDarkly as setting the bar for the future of modern development, including employing stylized visuals and expert visual hierarchy”.

– Branding Team

“The Orizon team is excellent. They put in an incredible amount of effort on our project and delivered something we’re really happy with. Would highly recommend”.

– Mark Solomon, Founder & CPO at Love the Sales

“Undoubtedly, we were ONE TEAM on this incredible journey and it turned out better than my wildest dream!”

– Sydney Sloan, CMO, Salesloft

“We are growing! The new brand has been amazing, truly. A fresh perspective/look has really helped in all the ways internally and externally”.

– Michael Wheeler, President, Patriot Software

“Focus Lab has been such a valuable partner in this rebranding project. They helped us develop the right messaging, design, and assets to craft our new identity. We couldn’t be happier with the Focus team and their work for us”.

– Brian Price, CEO and co-founder, Kion

“Focus Lab’s capacity to translate the complexities of our mission, identity, and value prop into a beautiful, clean, and meaningful identity was simply outstanding”.

– Kent Sirpi, VP of Marketing, Reify Health

“I’ve gotten 30 to 50 personal emails from people saying how cool the new brand is and how awesome it is that we had the guts to rebrand”.

– Humberto Ayres Pereira, Founder & CEO, Rows

“A note to say thank you as we close [on a] partnership that resulted in something as innovative as it is befitting”.

– Brad Stell, Head of Design, Asapp

“The focus that you guys have on just brands is really awesome and helps the process and the experience on this side”.

– DRU DALTON, CEO, REAL THREAD

“We are delighted with the result. The brand story and the visual identity phase have been remarkably effective”.

– Bill Moore, CEO, Zello

“We couldn’t have done it without you, Focus Lab. You have been such an incredible partner over the past 12 months. Thank you to all of the amazing team who worked with us!”

– HOLLY KENNEDY, VP OF DESIGN, 15FIVE

“We fight against the odds every day to change perceptions — of ourselves and with others — and create unity to build a more prosperous and peaceful life for our families and our community”.

– TRU COLORS

“The brand positioning work executed during this project was the deciding factor in a six-figure deal from Target, putting our latest game on their shelves”.

– KYLE KEY, FOUNDER, KEYMASTER GAMES

“I can’t tell you how frequently it comes up from recruiting prospects, sales calls, to applicants for open positions. We stand out”.

– Skylar Anderson, VP of Design, Aptible

“They’re very experienced and know what they’re doing as designers. If you listen to them, they will help elevate your brand and achieve your goals”.

– CEO at Sendlane

“Through collaboration, they delivered a project we are proud to call ours”.

– Product Designer, Haystack

“In collaboration with the IMMO team we created a new content strategy that was based on competitor research and user data. With these guidelines in place we were able to focus on the website architecture and customer experience”.

– IMMO Branding Team

“They built perfect design & web guidelines for our in-house team to follow, exactly what we needed to maintain a consistent brand on multiple channels”.

– Marko Strizic, Co-founder and CEO at Decode

“The updated website is big step forward – combining attractive design with a seamless, immersive experience. Tweaks to the feature categories and the onboarding experience have all contributed to making the sign-up experience easier, more enjoyable and more likely to convert”.

– IconoSquare Branding Team

“We explored a brand refresh for the joint company before pivoting to a more dramatic rebrand to capitalize on the exciting momentum of their newly combined strengths”.

– Polco Branding Team

“I love our new branding. Now that it’s out in the wild and we’ve started replacing it everywhere, it just feels like the brand we’ve always wanted to represent ourselves to the world”.

– Emery Wells, CEO, Frame.io

“By designing simple, powerful content dressed in the brand’s rabble-rousing uniform, we created a cogent and inciting user experience. Front-end development added dynamic shifts that helped unfurl the story of progress”.

– Serverless Branding Team