In this DigiTech era, a majority of people look for brands in almost everything including smartphones, clothing, furniture, handbags, and other items. United Kingdom (UK) serves as a host for many reputable brands around the world, so it is one of the best places to purchase branded items.
If you are running a business in UK and want prospects to explore your brand, then you have to make it visible to the potential audience. Online platforms like search engines, social media, websites, paid ads, and others pave a great way to establish a unique profile for your brand.
Through digital branding, you can reach many prospects worldwide, drive quality leads to your sales funnel, and enlarge the growth of your business. Before branding, it is good to take inspiration from the existing big brands in UK.
Researching about their online presence, social media visibility, smart branding strategies, will assist you in building your brand identity in the online space. In this blog post, we will walk you through the best brands in UK and components that are essential for building a successful online presence for your brand.
Let’s explore the brands.
1. Essential Components of a Successful Online Brand
Brand is the personality/face that is used to recognize your business in the online marketplace. Through name, logo, slogan, tagline, and other elements you can easily distinguish your brand from the rest of the competitors in your niche.
Many digital branding experts have defined brand in many ways. According to the American Marketing Association, the definition of brand is – “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
To put a difference from the rest of the brands available in the online market, you should embrace digital branding that builds a distinct image for your brand in the online world. Luckily, there are many ways to distinguish your brand similar to traditional branding. Here, we have listed a few elements through which you can make your brand stand apart from the competitors.
Representing your brand through compelling visuals is known as visual identity. When it comes to branding, it is crucial for you to communicate with the target audience. Visuals like logo, typography, graphics, colors, and others communicate with your target audience and convey your brand message effectively.
For instance, your logo signifies your presence and portrays your brand’s identity, products, and services both in the real world and online world. Owing to the evolution of the businesses and to keep pace with the latest design trends, many UK brands have redesigned their existing logos throughout the years.
If you want to learn more about how to do logo redesign right, check out our blog. If you don’t know how to design and create the perfect logo for your business, then choose a logo designer who is creative in designing compelling logos that grab the attention of your prospects.
Here, we have listed a few logos of the popular UK brands like British Cycling, British Handball Association, Jaguar, and Virgin Media that have created a memorable impression on the minds of the audience.
Establishing your brand identity on the right platforms where you can reach your target audience is a big thing to consider. In this digital era, around 88% of people research a brand online and then reach the physical store.
Therefore, enhancing your visibility on online platforms like websites, search engines, social media, paid ads, etc is more than a necessity. A solid online presence builds awareness & trust among the target audience, connects prospects worldwide, and engages with customers 24/7 even during unexpected times.
In this fast-growing world, a single channel promotional approach cannot drive expected outcomes to your branding efforts. As your prospects are available on multi-channels, you also have to showcase your brand identity on multiple channels and provide a seamless experience.
For instance, Airbnb provides user-centered content on social media channels including Facebook, Twitter, and Instagram that are popular among its active users. Further, it optimizes the content for local SEO to provide location-based accommodation facilities. Booking for rooms can be carried out via its mobile app or website. Once the reservation is confirmed, the team sends a ticket confirmation email to the users.
Today, heading up to a physical store, waiting in long queues, have become bitter for people. With just a few clicks, online shopping allows customers to shop from remote irrespective of the timings.
With more than 4,500 shoppers in UK, Episerver conducted a survey, out of which 38% of people reported that they make an online purchase at least once a week. This has made the UK the third largest online shopping zone surpassing other regions in Europe, Australia, and US.
For instance, Amazon is the highest-ranking e-commerce site in UK that holds over 220.7M+ visits monthly. It is the 4th highest-ranking website across every category in UK, and the 42nd highest ranking site in the world. The use of high-quality imagery, optimized search bar, online payment, delivery tracking system, and other features provide a better user-experience to the visitors.
Through e-commerce platforms, you can sell your products round-the-clock at a shoe-string budget and create a distinct image for your brand. Unlike brick-and-mortar stores, with an online selling system, you can easily analyze all the data that gets stored and find out the effectiveness of sales, learn about customer behavior, understand marketing campaigns, customer engagements, and much more.
Before designing an e-commerce store for your brand, it is good to take inspiration from some of the top e-commerce websites.Take a look at our collection of 75 best e-commerce web design ideas, for more inspiration.
Online Payment Support
These days consumers have come to the practice of transacting via online payment methods, which changed the traditional behavior of carrying wallets. Statistics show that online shoppers in UK have made 87% of their retail purchases online.
Through online payment support, you provide customers the convenience to pay from remote and establish a unique identity for your brand in the online space. By integrating with payment gateways, you can easily enable online payment options on your website/application.
Payment gateway is the technology that transfers money from a shopper to your online store. It encrypts sensitive credit/debit card details and paves the way for a secure payment. There are a lot of payment gateways that include PayPal, Stripe, AmazonPay, SagePay, and much more. To know more about the working of the payment gateway, watch the video.
Online Chatbot Service
If you want to provide excellent customer support, then communicating with the customers and answering all their queries instantly is crucial. Generally, people have the mentality to be loyal to brands that interact with customers effectively. Therefore, providing responses to the audience will set up an amazing brand identity for your business in UK.
In this technology-driven world, if you like to provide extensive customer support to your consumers, then chatbots are a good source.
For instance, BabyCentreUK, a childcare service in UK suggests personalized and targeted content to the users with its Facebook Messenger bot. It ended up with an 84% “read” rate and a 53% Click-Through-Rate(CTR), and 1,428% engagement rate to the funnel.
Through chatbots, you can stay available to the customers 24/7, initiate a customer interaction, engage the visitors, monitor the users’ data to track their purchasing patterns and behaviors.
Owing to these advantages, chatbots have become the game-changer of the business community and that being said 80% of businesses are expected to have some sort of chatbots implemented.
2. Top Brands in UK
In this round-up, you will see top big brands in UK that have a mass personality in the online world with their active web presence and social media presence. Scroll down to explore the brands.
Top Chocolate Brand in UK
UK is well-known for its great chocolates, soft drinks, and cookie brands. Here, we have analyzed the top chocolate brand that has amazing online visibility through its website and social media channels.
For more than 200 years, Cadbury has been delivering yummy flavors worldwide. Here, we will walk you through the excellent website features and social media channels that were responsible for creating a unique identity for the brand in the online business world.
a) Website Features
- Attractive header slides
- Easy and smooth navigation
- Stunning layout design
- Responsive layout
- Amazing color choice
Best Cosmetic Brand in UK
Today, a majority of people look for beauty-related information online and also some are influenced by the beauty tips specified by beauty brands in their social media channels. Here, we have researched and found a UK brand that has an amazing website and social media visibility.
BYBI is a natural and sustainable beauty brand that has brought planet-friendly solutions including biodegradable sugarcane plastic tubes, upcycled strawberry seeds, etc. Here, let us look at the BYBI brand’s website features and social media channels.
- E-commerce functionality
- Amazing use of white-spaces
- Online payment facilities
- Chatbot support
Social Media Channels
- Facebook – Has active visibility on Facebook with more than 3,720+ followers
Popular Clothing Brand in UK
UK has a well-deserved reputation for producing some of the finest clothing and footwear around the world. When we were researching for the best clothing brands in UK that have a stunning website and active social media visibility, we came across the Barbour brand.
Barbour is a British luxury and lifestyle brand that designs, manufactures, and markets waxed cotton outerwear, ready-to-wear, clothing, footwear, and accessories for men, women, and children. Let us explore the effective online presence of Barbour.
- Awesome header image
- E-commerce support
- Online payment services
- Sleek web design
- Loads quickly
Social Media Channels
- Facebook – With more than 197K+ followers, Barbour has an active presence on Facebook
- Instagram – Over 103+ users follow this brand on Instagram
- Twitter – Barbour has strong visibility on Twitter with more than 19.5+ followers
- Pinterest – More than 20K+ follow the brand on Pinterest
- YouTube – The brand has stunning visibility on YouTube with over 11.9K+ subscribers
- LinkedIn – In LinkedIn the brand has over 18K+ followers
Famous Car Brand in UK
UK is the birthplace of the most popular car brands. Here, we have curated one biggest car brand in UK that grabs the attention of the prospects in the online world with its effective website and social media channels.
Rolls-Royce motor cars limited is a British luxury automobile maker that focuses on world-class power and propulsion systems. It has an attractive website and stunning social media profiles to showcase the products and services to the online world.
- Attractive header video
- Stylish drop-down menu
- Attention-grabbing colors & fonts
- Responsive-friendly layout
- Sleek logo design
Social Media Channels
Big Smartphone Brand in UK
With Android thoroughly dominating the mobile industry, there are countless Android smartphones to pick from in UK. From sleek devices to powerhouses brimming with features, to all-around smartphones at affordable prices are seen in UK market.
Wileyfox is a British smartphone manufacturer that builds Android phones with latest trends and technologies. Further, the brand has excelled in the competition with its amazing web and social media presence.
- Live chatbot functionality
- Excellent usage of white-spaces
- E-commerce functionality
- Online payment support
- Responsive layout design
Social Media Channels
- Facebook – Wileyfox has a strong presence on Facebook with more than 15K+ followers
- Twitter – Over 5K+ followers in Twitter are following the brand
- Instagram – With more than 1.8K+ followers on Instagram, Wileyfox has established a powerful online presence
- YouTube – The brand has 610+ subscribers on Youtube
These are the top big brands in UK that have a powerful brand personality in the online business world. Through professional web presence and active social media visibility, these brands make a mark in the online space.
3. How Can You Build a Unique Brand Identity Online?
After taking inspiration from all these successful UK brands, you would have got ideas to build a unique identity for your brand. To help you on that scale, here, we give you some tips to establish your brand identity in the online business environment.
- Create a professional website
- Be active on social media channels
- Utilize paid ads
- Build powerful SEO strategies
- Gather online reviews
- Collaborate with reputable brands
- Partner with influencers
- Provide valuable content via blogs, posts, emails
Of course, creating a distinct brand image in the online marketplace will need a lot of skilled activities and patience. As per the proverb says, slow and steady wins the race, through consistent branding strategies, you can set your foot in the online business space for years.
Over To You
If you find it challenging to balance your digital branding activities and core business, then feel free to partner with a professional branding service provider.
At ColorWhistle, we offer excellent branding services that create a unique identity for your brand in the online business environment. You can reach us via message or call us +1 (919) 234-5140 at any time. We are happy to work with you.
Among the top brands in UK, which is your favorite? Why? Share your views in the comments box. We are happy to hear back from you.