Collaborating with a B2B digital agency partner can be a turning point in your business journey. A pro player in providing extensive B2B solutions will take care of fixing all the loopholes that stand as stumbling blocks against your business growth.
As a business owner, you will have a lot of tasks getting piled up on your plate. You will have to focus on areas like accounting, recruitment, salary processing, and many others falling under your core business.
Along with it, as the world is going behind digital transformation, you have to concentrate on establishing stunning online visibility for your B2B agency too.
Handling all these online & offline B2B activities individually is not a piece of cake, you will definitely need a supporting hand, and that is none other than the single-man army, B2B agency.
74% of companies say partnerships and affiliate marketing campaigns are a high or very high priority for their businesses. However, choosing the right B2B agency that best meets your business is all that matters. Selecting the wrong partner for fake promises, price concessions, and other perks will definitely turn into a nightmare.
So, you have to enquire about the agency’s experience, portfolios, their dealings with clients, how they listen to & interact with clients, what efforts they take to resolve the issues, etc.
To help you join with the right B2B agency partner, here we have compiled a list of important checklists you have to confirm with the agency at the time of hiring.
Let’s filter and collaborate with the right B2B digital agency partner.
1. Search for Agencies That Provide Similar Services
Partnering with a B2B digital agency that has an expert knowledge about your niche would bring fruitful benefits to your business. To serve this condition, you can look for an agency that offers products and services similar to your B2B digital agency.
For example, if you are an advertising agency that designs advertisements for businesses, then partner with an agency that creates eye-catchy ads.
Only agencies with an excellent knowledge about your activities can implement various techniques that drive success. Otherwise, agencies without expertise in your field will have higher dependencies on your side for every action.
95 percent of buyers go with organisations that can provide relevant, informative content at each stage of the buyer’s journey. – PropellerCRM
2. Note the Experience in the Field
Lessons learned from real-time experiences are more powerful than lessons learned from books. Yes, that’s true! Though the experience of a B2B digital agency is not that important, as even the newbies have a variety of skills. However, the nooks and corners in your business will be familiar to the one who has gathered a lot of experiences in real-time.
For example, if you are a web design company facing a strange issue within your website. An experienced agency can quickly find the error and fix it when compared to beginners who take extra time to resolve the pain points.
80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% is based on the price or the actual offering. – Blue Corona
3. Check Their Portfolios
At the time of interviewing the B2B digital agency, going through their portfolios is a must. Through portfolios, you can get an obvious reflection of the quality of services, previous achievements, strategies used, and so on.
On the agency’s website, or prospects, or profile, you can get access to their portfolios. You can get answers to questions like what type of services they offer? What kind of strategies do they apply? To which type of companies they provide solutions? and much more.
70% of B2B buyers cite company reputation as the most influential factor when choosing which company to do business with.- LoSasso
4. Notice Whether They Listen to Your Problems
Being a B2B digital agency partner, they have to open their ears to understand your requirements. Only a listener will be capable of driving results you expect, other than that, non-listeners who are aware of the crisis will apply techniques with the knowledge they have.
A problem-solver agency will take heed to your requirements and implement the right strategies that resolve your pain points.
70% of buyers fully define their needs on their own before engaging with a sales representative, and 44% identify specific solutions before reaching out to a seller. – CSO Insights
5. See Whether the Team is Responsive
As a B2B agency is going to take care of your overall business operations either from remote or as an in-house team, you will have a lot of questions and doubts. The agency you hire should be highly responsive. Whenever you ask a question, note that you get good clarifications about the process.
The responsiveness of the agency can be well analyzed, even at the time of hiring. If you feel like their concentration completely lies in earning money and selling their services instead of solving your issues, then it’s good that you don’t partner with such an agency.
34% of B2B buyers say their purchase decisions are driven most by features, while 27% say price and 39% say brand. – LoSasso
Bonus Tip - Transparency of the B2B Digital Agency Partner
In addition to all these, transparency of the agency is very much essential for a healthy B2B partnership. Everything right from the tools used, tactics applied, should be informed to you. Even at the time of hiring, the agency should give a promise in the form of writing, stating that they will give regular updates about the operations.
At the interview phase, by going through their portfolios, communicating with their existing clients, pricing models, listening capability, and responsive nature, you can understand whether the team would stay transparent to you or not!
Take a look at this video to understand the outsourcing pricing models.
Don’t judge a book by its cover. Likewise, don’t just like that fall on claims and case studies you see on their site, instead, take some time for judging and then come to an inference.
Join Hands With a Full-service B2B Digital Agency Partner
If you are steadfastly looking for an expert B2B digital agency partner, then ColorWhistle is the right choice. The qualities you look for in a B2B digital agency partner like delivering customer-centric solutions, providing the best user experience, meeting your objectives at the best, and much more are mixed in our blood.
You can take a look at this video from one of our client partners to know the quality of services we offer.
Our team has profound experience in handling your web design, development, and digital marketing operations irrespective of your industry. Do you have ideas to partner with us? All you have to do is leave us a message or give us a call +1 (919) 234-5140 at any time. We can be your active digital agency partner and deliver solutions that drive success to your business in the long run.
Do you have any other challenges while hiring a B2B digital agency partner? Feel free to let us know in the comments box. We are here to help you.