Top Healthcare Centers In Coimbatore – A Digital Marketing Audit

August 4, 2021
Digital Marketing Audit of the Top Healthcare Centers In Coimbatore

Coimbatore has a rich environment for the healthcare industry. There are more than 750+ hospitals in and around Coimbatore. People from nearby districts and the state of Kerala visit Coimbatore for medical tourism because of the excellent availability of hospitals and healthcare facilities here.

Every hospital shows variations in its facilities, medications, services, and charges. However, one thing that’s common is except for some of the local clinics, the rest of all the popular medical centers have established stunning online visibility.

Moreover, the healthcare automation marketing expertise that we have gained will help you streamline your marketing activities. The renowned medical hospitals in Coimbatore have their own full-fledged healthcare website, social media & GMB accounts, local directory profiles, and much more.

At ColorWhistle, we planned to review the digital presence of some of the renowned medical centers in Coimbatore. The digital marketing expertise and experience we gained from working with our healthcare clients helped us to review the digital visibility of these healthcare service providers.

Before setting up an online presence for your hospital, it’s good that you read reviews about the digital visibility of existing healthcare centers. We hope that after going through this entire digital marketing audit, you might get a clear idea of how to make a mark for your healthcare center in the online space.

Digital Marketing Audit of the Top Healthcare Centers in Coimbatore

When it comes to the healthcare industry, there are so many segregations that include eye-care, kidney diagnosis, cardiac arrest recovery, etc. Here, we have done an overall review of digital top hospitals in all these sectors

1) Multi-speciality

(A) KG Hospital

KG Hospital

KG Hospital was found in 1974 and since then has become one of the finest medical centers in Coimbatore and emerged as a fully-equipped healthcare institute with the most sophisticated diagnostic facilities like MRI, 128 slice heart CT scanner, neuro-navigation system, digital thermogram, and painless mammogram, cath lab, sleep lab, and bone densitometry.

It has gained national recognition in providing world-class healthcare services to the common man at affordable costs. The hospital has 250 highly qualified and experienced doctors, 800 well-trained nurses, and para-medical staff.

What About Their Digital Visibility?

Website Design
  • Clean web design
  • Good micro-animations
  • Usage of appealing text elements
Website Traffic
  • Approximately 9,336 per month
Social Media Visibility
GMB Listing
  • Has an active account with 1000+ Google reviews

Improvements – Image quality can be improved.

(B) Sri Ramakrishna Hospital

Ramakrishna-Hospital

Since its inception in 1975, Sri Ramakrishna Hospital holds an iconic reputation for using cutting-edge surgical and medical technologies to deliver outstanding outcomes. They provide holistic timely patient care ensuring compassion in patient relationship management.

What About Their Digital Visibility?

Website Design
  • Digital chat assistance integration
  • Usage of trending graphics
  • Lot of white-space to breathe in
  • Easy and smooth navigation menu
  • Proper web architecture
  • Pleasant colors
Website Traffic
  • Approximately 30,221 per month
Social Media Visibility
GMB Listing
  • Doesn’t have an active account, need to be optimized

(C) Coimbatore Kidney Centre & Speciality Hospitals

Home-Coimbatore-Kidney-Centre-Specialty-Hospitals

Coimbatore Kidney Centre & Speciality Hospitals was established in 1991 is a pioneer in treating kidney, renal, and urinary related diseases. They constantly monitor every patient’s health condition and provide efficient treatment. They own a dedicated dialysis section, intensive care unit (ICU), operation theatres, post-transplant wards, general wards, special wards, and diagnostic laboratories.

What About Their Digital Visibility?

Website Design
  • Good choice of colors
  • Excellent layout design
Website Traffic
  • Approximately 700 per month
Social Media Visibility
  • Not active on any social media channels
GMB Listing
  • Has an active account, need to be optimized

Improvements – Site load time needs to be optimized.

(D) G Kuppuswamy Naidu Memorial Hospital

GKNM-–-Best-hospital-in-Kovai

G Kuppuswamy Naidu Memorial Hospital (GKNMH) was founded in the year 1950 to become a highly preferable human healthcare service provider in offering patient-centric medical solutions with advanced technologies and equipment.

What About Their Digital Visibility?

Website Design
  • Clean web design
  • Usage of cool and pleasant colors
Website Traffic
  • Approximately 1,115 per month
Social Media Visibility
  • Not active on any social media channels
GMB Listing
  • Has an active account with 500+ Google reviews

Improvements – Large images take time to load

2) Women Care

(A) Lotus Women Care Hospitals

Lotus-Women-Care-Hospitals-Lotus-Women-Care

Lotus Women Care Hospitals is the first Ayurvedic hospital established in 2010 in Coimbatore that does a lot of research about women’s health conditions and provides herbal treatments. They offer a full range of medications including gynecological care, pre-marital, post-marital, pre & post-menopausal, PCOS, and other hormonal health issues of women.

What About Their Digital Visibility?

Website Design
  • Live-chat functionality available
Social Media Visibility
  • Not active on any social media channels
GMB Listing
  • They don’t have a GMB account

Improvements – Quality-less images, the website looks crowded with more content.

(B) Ganga Medical Centre & Hospital Pvt LTD

Ganga-Medical-Centre-Hospitals-Pvt-Ltd

Ganga Medical Centre & Hospital Pvt LTD, a renowned center that was started in the year 1978 with an aim to provide best-in-class treatment at an affordable cost. They offer medications for maternity neonatal care, pediatrics, etc

What About Their Digital Visibility?

Website Design
  • Colorful web design
Website Traffic
  • Approximately 21,959 per month
Social Media Visibility
GMB Listing
  • Has an active account with 100+ Google reviews

Improvements – Design looks outdated, only 700-pixel layout width. The website has to be revamped

(C) Womens Center

Women-Center-By-Motherhood-Hospital

Since 1983, Womens Center has been providing comprehensive women and newborn healthcare services. They provide quality treatments for health issues like recurrent pregnancy losses, high-risk pregnancies, fertility problems, and all surgeries pertaining to women’s health, newborn & pediatric surgery.

What About Their Digital Visibility?

Website Design
  • Elegant color choice
  • Responsive friendly
Website Traffic
  • Approximately 4,000 per month
Social Media Visibility
  • Not active on any social media channels
GMB Listing
  • Has an active account with 1000+ Google review

Improvements – Site loading time has to be optimized.

3) Eye Care

(A) The Eye Foundation

Best-Eye-Hospital-Lasik-Cataract-Eye-Care-Treatment-in-India

The Eye Foundation has proved as one of the best eye specialty hospitals in Coimbatore and holds the record for about 3+ decades. They were the first to introduce laser eye surgery both in laser refractive surgery and laser cataract surgery. They are dedicated to providing quality eye care with clinical excellence and patient care by constantly upgrading their knowledge in new eye care related technology.

What About Their Digital Visibility?

Website Design
  • Good architecture
  • Live-chat support
  • Easy and smooth navigation
Website Traffic
  • Approximately 8,600 per month  
Social Media Visibility
GMB Listing
  •  Has a GMB account. Need to be optimized

Improvements – Quality-less images, looks somewhat crowded

(B) Sankara Eye Foundation India

Sankara

Sankara Eye Foundation India was set up in 1977 adopting the latest technologies, techniques, and practices in prevention, diagnosis, and treatment over all the ophthalmological-related health issues.

What About Their Digital Visibility?

Website Design
  • Live-chat support

  • Load quickly

  • Mobile responsive layout

Website Traffic
  • Approximately 40,000 per month
Social Media Visibility
GMB Listing
  • Has an active need, need to be optimized

Improvements – Font style has to be changed, design and content in the website footer has to be optimized

(C) Aravind Eye Care System

Aravind Hospital

Arvind Eye Care System is one of the completely equipped hospitals in Coimbatore exclusively for eye care. They offer eye care to 50% of its patients free of cost.

What About Their Digital Visibility?

Website Design
  • Impressive logo design

  • User-friendly navigation

  • Attractive hero image-slider

Website Traffic
  • Approximately 96,000 per month
Social Media Visibility
GMB Listing
  • Has an active need, need improvements

Improvements – Web design has to be upgraded with the latest design elements

4) Cosmetic Surgery

(A) Nova Cosmetic Surgery Centre

Nova

Nova Cosmetic Surgery Centre in Coimbatore is a dedicated cosmetic surgery center that aims at offering personalized skincare with the latest advancements. They provide skin rejuvenation, wrinkles removal, permanent hair removal, acne scar removal, laser beard shaping, and many more surgical treatments.

What About Their Digital Visibility?

Website Design
  • Attractive logo design

  • Pleasant colors

  • Good choice of font style

Website Traffic
  • Approximately 1,200 per month
Social Media Visibility
GMB Listing
  • They have an active GMB account with 300+ Google reviews

Improvements – Too much information damages the look of the website.

(B) Tejas Cosmetic

Tejas

Tejas cosmetic surgery center provides a number of cosmetic procedures including hair transplantation, gynecomastia, liposuction, fat removal, non-surgical treatments, face procedures, otoplasty, and more. They have an active partnership with great associations like the Indian Medical Association, Association of Plastic Surgeons of India, etc.

What About Their Digital Visibility?

Website Design
  • Good use of sans-serif fonts

  • Attractive header slider

  • Amazing layout design

Website Traffic
  • Approximately 250 per month
Social Media Visibility
GMB Listing
  • Has an active account with 100+ Google reviews

Improvements – Design looks outdated, need to work on updating the website

(C) Ko Cosmetic Surgery Center

Ko Cosmetic

Ko Cosmetic Surgery Centre has been providing a comprehensive range of surgical approaches toward the enhancement of natural beauty. They are specialized in providing aesthetic breast surgery, facial aesthetic surgery, liposuction, tummy tuck surgery, hair transplant, fat grafting, and non-surgical aesthetic procedures.

What About Their Digital Visibility?

Website Design
  • Attractive logo design

  • Amazing header slider

  • Professional font style

  • Elegant design

  • Cool animations

Website Traffic
  • Approximately 30 per month

Social Media Visibility
GMB Listing
  • Has an active account with 200+ Google reviews

Improvements –Page load time has to be optimized

Wrapping Up

To grab the perks of digital marketing, many healthcare service providers have started implementing results-driving marketing practices like posting frequent blogs, maintaining the website, becoming active on social media, optimizing the content for ranking purposes, and others.

By following these same practices, you can also build your own digital presence. However, it would be highly challenging to build strong online visibility without the help of a professional digital agency.

At ColorWhistle, we have profound knowledge and experience in establishing a unique mark for your business in the online space. We will take care of creating you a web presence, social media visibility, SERP ranking, to create a stunning online profile.

If you like to join hands with us, then all you have to do is contact us via message or phone +1 (919) 234-5140. We are here to help you at any time!

Do you have any questions to ask us regarding our digital solutions? Let us know in the comments below. We are here to clear your doubts.

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About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

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