SEO (Search Engine Optimization) can offer a lot of benefits for small businesses. It is not an overstatement when you hear SEO experts say that businesses that don’t practice SEO are in a more unfavorable situation than companies who invest in search engine marketing.
As a small business owner, most of the time you must feel like the jack of all trades. You are responsible for managing finance, overseeing staff and marketing your company to grow your business. With the realm of responsibilities you manage on a daily basis, we are sure that SEO will not be on your priority radar.
According to Statistica, 56% of the global population used the internet in 2019. This number is huge and the chances of your target audience being in that percentage are also high.
Well-managed SEO activities can have a long-lasting impact by growing the revenue of your business and influence the online visibility of your business on a positive note.
So let’s dive in and find out everything you need to know about small business SEO. If you like to speak with one of ColorWhistle’s search engine marketing experts, you can reach us at +1 919-234-5140
Why Is SEO Important for Small Business?
SEO is important for small businesses because it helps to generate traffic!
The number of leads and revenue you can generate from that traffic depends on a few things like,
- Your products or services (recurring or one-time revenue)
- Your infrastructure (will your business be able to scale?)
- Your target customer (local or international)
“SEO for small businesses or any other business is a long term investment that can deliver lucrative ROI’s”.ColorWhistle
Here are some of the major benefits of SEO for small businesses,
Helps to create a user-friendly website
SEO is not only about search engines, but the majority of the focus is also on the users. If your users are happy, search engines will also be happy. Following good on-page SEO techniques will improve the user-friendliness of your website
Improves brand recognition
SEO will make your website easily accessible to search engines and appealing to the users. This, in turn, will improve the organic traffic to your website and elevate the brand recognition of your company
Improves your conversion rate
Most people unconsciously trust search engines. So, if you employ top-notch SEO services, your website will pop-up frequently when they research. Before you know it, they will visit your website
Get proper customer insights
SEO will help to get valuable information about your customers like what keywords they used to find your website, their location, the days and times they are most active, time spent on a page. This will help you to make strategies based on facts rather than educated guesses
SEO will help your small business to tackle stiff competition that may affect your business. If you have a better-optimized site than your competitors, it will help you move up in the ranking ladder of search engines
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”Duane Forrester, Senior Product Manager, Bing
How Can Small Businesses Take Advantage of the SEO Benefits?
To optimize your whole website for search engines, here are some of the basic tips you can follow,
Add keywords in the areas where they matter
You can do proper keyword research and add them in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content etc. Don’t overuse or overstuff keywords
Give proper internal links
Internal links help search engines to index and understand all the pages on your website. If it is used correctly, they will help to improve the page authority of all the important pages
Improve page load time
Music players, large images, flash graphics, and unnecessary WordPress plugins can slow down your website. So try to remove them. If you still have no luck, you can also get speed optimization services to increase website speed
Use proper external links
It is not enough if you give internal links to your website. You have to give proper outbound links too. Do it moderately as each outbound link is a vote for another site. If you do it properly and people click on the links, it tells search engines that you are a trusted authority in that particular topic
Update your website frequently
Sites that have dynamic content has a big chance of getting a good ranking on search engines than with those that have static content. That’s why blogs and directories always do well on search engines
Index your website in search engines
A lot of search engines will automatically index your content, but it’s not wise to count on it. You have to make sure that search engines like Google, Bing, and Yahoo are crawling your site properly. If you want to learn how to index your website, click here
Write great content
None of the above tips matter if you don’t write good content. Without good content, no one can carry on proper SEO activities. Good content communicates your message, educates readers and influence readers to purchase your product or service. You can also apply the latest content marketing trends into your content strategy to stay relevant
Read real-time examples
Read a lot of interesting SEO case studies that have realistic scenarios. It will introduce you to reading appropriate strategies and may help you with your current situation or push you to try something new
Concentrate on local SEO
Practically any type of business can take advantage of local SEO. Some of the benefits of local SEO include improved online and Google Maps visibility, increased local pack prominence and consumer trust. By improving local SEO, you can encourage customers who are interested in what you have to sell to find your business
Your website is the center of the digital marketing world and the largest source of traffic. If you have a website, do consider redesigning it as it will provide you with a fresh start. A redesign can improve your website design and also enhance page speed, navigation, internal linking, breadcrumb navigation, and more. If you work with an agency like ColorWhistle that specializes in SEO website redesign, you can definitely count on getting an SEO friendly website
Frequently Asked Questions About Small Business SEO Services
Here are some of the common questions that our readers have frequently asked us. We have tried to answer them in the best possible way.
1. Is SEO really important for small businesses?
It’s natural to wonder if investing in your website’s SEO is really important. Every website has different needs. No matter the industry or competition, SEO is important for every small business.
For example, if you have an online hand-made jewelry store, trying to rank for the keyword ‘jewelry’ is going to be a costly affair when compared to targeting ‘innovative children’s jewelry.’ This is because the competition for the 1st keyword is heavy. So it will take more to get to a good position in the search results.
You cannot control factors like Search Engine algorithms, but you can control the way you do SEO. So, if this can have an impact on your website traffic, sales, leads, conversion and ranking why shouldn’t you give it a try?
2. Should I stop investing in SEO once my website becomes successful?
SEO is constantly changing. The SEO trends of 2020 may not be there in 2021. Moreover, your competitors will always try to outperform you. So unless you keep up your optimization work on a regular basis, your success will have a short life.
3. How do I find a trusted SEO partner for my small business?
Since SEO is a constant change and there are a lot of technical complications circling around it, you need to find a trusted SEO partner who can fully understand your business. We would suggest you ask the right questions to the SEO agency before you hire them. Also, examine key factors like past performance, area of expertise and pricing.
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”Adam Audette, Chief Knowledge Officer, RKG
Choose ColorWhistle as Your Trusted Small Business SEO Partner
If you are looking for a professional SEO company to help you get a good search engine ranking, why don’t you contact ColorWhistle? 100+ satisfied clients are happy with our search engine optimization skills. We have helped many small businesses like yours to succeed in the online world.
We’ll be happy to clarify any of your queries on how our team can help to improve your site’s visibility on search engines. Feel free to contact us anytime.
We’d be happy to tackle all your SEO challenges and help you climb the top!