SEO and lead generation go together like bacon and eggs.
Let’s say a company has switched to a work-from-home setup due to the COVID-19 pandemic. The HR manager of the company is unsure of how to help employees to collaborate on projects in such a situation. So, she does a Google search on terms like “work from home collaboration tools” and “remote collaboration tools for business.”
Then she stumbles upon a blog titled “Effective Tips for Using Video Conferencing for Remote Work.” Her company does not have a video conferencing solution in place.
So she clicks on the blog and finds out a section about how Zoom helps with remote work collaboration with an additional reference. She clicks on the additional reference that explains the importance of Zoom and reads it. Then she further explores Zoom related content like videos and how-to guides.
Upon reading content about Zoom in reputable third-party sources and on Zoom’s actual website, the HR manager subscribes the entire company to Zoom. The HR manager has actually entered the lead funnel of Zoom.
Backlinks from trusted sources coupled with Zoom’s own website content helped an HR manager to make a decision.
This is how SEO can affect lead generation.