Today, when you search for a question on the internet, you can see many websites listed out with answers on the top of the search engine results page (SERP).
No doubt, these websites are built based on the algorithms and protocols given by the search engines.
If you want your website to get more traffic, leads and sales promotions then you must make use of certain SEO components like on-page SEO that includes – meta title, meta description, content, keywords and off-page SEO that includes – backlinks, social media, online directories in your business strategy.
On the other hand, search engines like Google, Bing, Yahoo are striving hard to provide appropriate information to its users. This is one of the reasons why search engines update the algorithms for SEO on a regular basis.
Therefore, to get a better ranking for your site and to stay relevant, you should definitely know about the SEO trends 2020.
Let’s dive in.
1. Voice Search
Voice search is the best option that provides a convenient way for users to search. Optimizing for Voice search is one of the highly emerging trends in the search world. Long before the introduction of voice search, the internet users searched for information typing on the keyboard.
But after the evolution of smartphones, tablets, laptops the trend has changed completely. People started surfing the internet using voice search. Currently, there are many voice assistants like Google Home, Amazon Echo, Voice Pod. that people use.
Here are some of the SEO strategies for voice search to implement on your site:
- Understanding long-tail keywords & phrases
- Providing concise and relevant answers to FAQs
- Having prior awareness about what users will ask
- Develop user-friendly content
2. Mobile First
Today, the advanced technologies of smartphones are grasping the attention of many users.
According to TechJury, a study says that 84% of searches are done in both computers and tablets whereas 88% of the searches are completed only using smartphones.
The study from the Pew Research Center states that around 81% of Americans own a smartphone.
So, by building your website to easily access from smartphones irrespective of the configuration, you can easily obtain benefits such as improved user experience, increases in average time on site and improve mobile SEO.
See that your website has a mobile version if you want to reach a massive group of audience in 2020.
3. High-Quality Content
As you know that “content is king” marketers incorporate publishing high-quality content into their marketing strategies.
Users come up with their questions to the search engines and that your web page should be the one providing relevant, informative, inspiring content. Only then, Google will rank your page at the top of the SERP.
Your content can actually help in promoting your business indirectly. They are responsible for taking the user to perform the next actions.
These are some of the ways to provide high-quality content:
- Include headings and subheadings within your content
- Add appropriate internal & external links inside the blog
- Research relevant keywords to your topic with keyword planning tools like SpySERP
4. User Experience and Performance
For sure, rendering high-quality content and good experience to the users both go hand in hand. Typically, the loading time of the webpage is also taken into account by the search engines for ranking.
Even though you provide good content on your webpage, suppose if it does not have a user-friendly interface and consumes more time to load, there are high chances for people to bounce out of your page and return to the SERP.
It is proven from the study taken by SalesForce that just a one-second delay in your page load time can decrease your conversion rate by 7%.
Here are some of the factors that disappoint the users,
- Hard usage of words or phrases in the content
- No clear guidance for navigation
- Stuffing of content
- Absence of attractive infographics, images, videos, etc
5. Artificial Intelligence
The main objective of Artificial Intelligence (AI) is to offer users more customized and unique experiences.
These are the features responsible for springing-up AI’s growth. It has become a part of everyone’s life and is widely used among various industries like healthcare, education, marketing, and much more.
Even Google has been working on a self-learning algorithm, “Rankbrain” since 2015 which is used for ranking the pages, and to understand the intention of the user’s search effectively.
Here are some tips for you to use AI in powering your SEO content
- Find AI tools for SEO – ContentGeniusFX is an application that evaluates the SEO for content topics, also provides recommendations for keywords, search engine optimization and more
- Focus on writing content related to your business – FAQ Fox, Ubersuggest, Answer the public are some of the tools to find content in an easier way
- Review the SEO and AI reports periodically – At ColorWhistle we are providing SEO, & content services for marketers
Therefore, with AI-powered SEO services, you can earn more traffic and leads to your site. Experts predict that AI in 2020 will understand the testimonials of the sites and take them into account while ranking.
6. CTR and Dwell Time Will Become Important Ranking Factors
Today, many people are wishing to use the internet connection at a lightning speed. It has become a simple thing to fetch information with just one click in the search tab.
Search engines like Google, calculate the CTR and the dwell time of the users on the site before bouncing out for SEO ranking. In 2020, the search engines are expected to give high rankings for the dwell time.
Therefore, Google recognizes a site to be at the top of its SERP, if that particular site calculates more amount of CTR & dwell time of the users.
So, it is of no wonder click-through rate(CTR) metrics will go trending in SEO in the coming year 2020.
7. Snippets Dominate More Search Clicks
Featured snippets or answer boxes will help you with the challenges you face in the SEO ranking of your website. These are placed in the ‘0’th position above the number 1 organic search result.
It is advised not to take this trend as a light thing, here is a stat from SearchEnginePeople to surprise you, it says that 54.68% of clicks from Google originate from featured snippets.
In today’s faster world, no one is mindful to search for results scrolling down the SERP’s but go for the results at the top of the SERP. This is where feature snippet gives opportunities for working incredibly.
- Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight percent once it’s placed in an answer box, with revenue from organic traffic increasing by 677%.
- Eric Enge highlights a 20–30% increase in traffic for ConfluentForms.com while they held the featured snippet for the query.
So, you can make use of this SEO trend in 2020 by providing relevant, authoritative, informative answers to the queries.
8. Secure Websites Are a Must
The last and the most important SEO trend of 2020 include security. It does not have any direct impact on the SEO part but security will be taken into account while considering the user experiences.
To illustrate, visitors will abruptly bounce out of your page if it is throwing a security alert message.
Eventually, the high bounce rates will impact the position of your page in the organic search listing.
To protect your online identity and personal information, your sites should be embedded with security options. According to Web Fundamentals, “HTTPS help prevent intruders from tampering with the communications between your websites and your users’ browsers.”
Therefore, search engines like Google prefer to give users a secure user experience. So sites that implement the HTTPS may get top ranks in 2020.
Search engines like Google are finding many tricky ways to learn more about the user’s search intention.
SEO, for sure, is advancing at a high pace. Whatever may be the niche or industry you belong to, SEO plays a major role in enhancing your products and services.
Hope this will help in generating more traffic to your site. Stay tuned with ColorWhistle to get regular updates of the SEO trends. If you need any help with SEO activities, don’t hesitate to contact us. Our SEO experts at ColorWhistle are always ready to help you reach your goals.