SEO Reseller Model – A Guide for Digital Agencies

When an existing client of your digital agency asks for SEO services, you will definitely agree because you don’t want to lose incoming business.

You would have accepted the SEO project even though you don’t have the expertise and thought that you can somehow figure it out. But, a few months later, you’ll be struggling to get traffic and quality backlinks. As a result, your client will be disappointed and your team will also be frustrated because they are working in an area they don’t specialize in.

These days, many SEO agencies provide SEO services without knowing how it works or lose time studying SEO instead of focusing on what they do well.

Thankfully, there is a solution to this problem – SEO resellers.

In this blog, we will take a look at everything you need to know about the SEO reseller model and why you should consider it.

What is the SEO Reseller Model?

An SEO reseller is nothing but a digital agency that specializes in SEO and sells the service on a white-label basis. These SEO resellers will work on the background and deliver better results and you can take credits for the work. In short, through the SEO reseller model, you needn’t hire in-house to get the required expertise.

For instance, SEO resellers will have a good relationship with publishers, writers and editors and will be able to get high-quality backlinks easily. Some resellers will go the extra mile and white label their dashboard so that you can show reports to your clients on how the campaign is performing.

What Are the Services That SEO Resellers Help With?

A lot of digital agencies think that the SEO reseller model only works with link building activities. That is totally wrong. SEO resellers provide services such as,

  • Competitive analysis
  • On-page audits
  • Keyword research
  • Page optimization
  • Local SEO
  • Content creation
  • Link building

It should be noted that the SEO reseller program is not limited to the services listed above.

What Are the Benefits of Using an SEO Reseller Model?

The primary benefit of SEO reseller model is more money and less overhead costs. There are other benefits of using the SEO reseller model, here are some of the main ones.

SEO is an integral part of online marketing

Both the B2C and B2B niches demand SEO. Search Engine Land predicts that SEO is going to rise to US$80 billion by 2020. This means that you can’t do without SEO

Focus on your expertise

For example, if you are a web design and development company, you may sometimes be in the complicated realm of SEO. When you utilize the SEO reseller model, you can focus on your core competencies like HTML or CSS

Build relationships 

When you are less stressed about SEO, you can be more productive and leverage your skills on building better customer relationships and earn more satisfied customers

Get scalable results 

An SEO reseller company will have a process and lots of connections with the right people in the online community. As a result, they can easily scale results based on your needs

Get on-demand services 

With the SEO reseller model, you can tailor your needs according to your requirements. This means that you can earn more profit and reduce the overhead costs

What Are the Downsides of Opting for the SEO Reseller Model?

Of course, there are some downsides associated with the SEO reseller model. Here are a few things you need to look out for,

May follow black hat SEO techniques 

Sometimes, SEO resellers will be under pressure to deliver results. So they may resort to spam or black hat SEO techniques. To be on the safe side, you can use Google’s Disavow Tool or other backlink checker tools to flag the links that don’t meet your expectations

You may be the middle-man in the eyes of your clients –

Some clients will not bother if you tell them that you are partnering with another SEO agency. But, they will wonder why they are paying you in the first place. In such situations, you must prepare yourselves to explain the value you add

How To Select the Right SEO Reseller Partner?

When you start the hunt for an SEO reseller company, it is natural to get confused as there are lots of choices and everyone seems to say that they are the best.

Plus, many say that it is hard to find a good SEO company. But the reality is, they are hard to miss! You just have to ask them the right questions.

We have written a detailed blog on the questions to ask before hiring an SEO company. Be sure to ask all of them. At any point in the interview process, if you feel that they have not given you a proper answer, you can simply move on to the next company. Be it an SEO reseller or a normal SEO agency, these questions are applicable to all.

Here is an infographic that sums up the entire post.

Questions to Ask Before Hiring SEO Company - ColorWhistle

What Are Some of the Best SEO Reseller Companies?

SEO reseller companies are dime a dozen. If you do a quick Google search, you can find hundreds of such companies. Here are some of the more established ones,

  • TheHoth – The company offers a range of services from SEO, content writing to link building.
  • ColorWhistle – It is one of the best SEO reseller company offering a range of SEO services. Apart from SEO, they are also experts in web design and web development
  • Small Business Web – The company offers excellent SEO services for small business such as solopreneurs, personal trainers, consultants, spa and bakeries
  • WebFx – It is one of the best SEO company that has succeeded in driving more leads to many small business clients

Looking for SEO Services?

Seize and experience the transformative impact of SEO Services & Solutions with ColorWhistle.


SEO resellers are really the helping hands of the digital industry. By hiring an extended team of qualified SEO specialists, you can take some of the burden off your shoulders, attract more clients and devote more time to attend the needs of your clientele.

Even though there are benefits of doing all the work by yourself, some things work better if it is left to SEO experts. If you want to grow without losing any money and time, then investing the SEO reseller model is a good one.

Are you are looking for an SEO reseller company to partner with, our ColorWhistle’s SEO experts are happy to help. If you choose to partner with us, you will get a team of devoted and laser-focused SEO experts who can help you grow. You can send a message or give us a call +1 210-787-3600 anytime to collaborate with some really cool people.

About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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