It is an undeniable fact that Gary Vaynerchuk fondly called Gary Vee is a rocking entrepreneurial star in digital marketing.
Gary Vee is the chairman of VaynerX, a modern-day media, and communications holding company. He is an active CEO of VaynerMedia, a full-service advertising agency servicing brands like PepsiCo, GE, Johnson and Johnson, Chase, AbInBev, and more.
Today, Vaynerchuk is popularly identified for his awesome works in digital marketing and social media like Instagram, YouTube, Facebook, Twitter, LinkedIn, Snapchat, Spotify, and more. Moreover, Gary hosts a Q/A show online called #AskGaryVee that has more than 2.78M+ subscribers.
Being a pioneer in digital marketing, we proudly proclaim that we also have a huge inspiration for his digital marketing strategies. In this article, we will walk you through various digital marketing strategies of Gary Vee.
Let’s dive in.
1. Gary Vee’s Tips for Digital Marketing
In today’s tech-savvy era, if you are running a small business without digital marketing, then you might lose a lot of potential. Through effective digital marketing strategies, expanding the reach of your brand locally and globally becomes a piece of cake. Here, we have lined up some tips that Gary Vee uses for his digital marketing activities.
Optimize Content Marketing
Documenting long-form content such as podcasts, vlogs, etc and creating micro-content like memes, articles, images, quotes, etc from these long-form contents. Ultimately, distributing the content across all the relevant social media channels.
Gary’s team repurposed one of his 4D session keynotes into 30+ pieces of micro-content and distributed across 6+ marketing platforms. It brought more than 35M+ views for those repurposed content.
Build Unique Branding
Gary Vaynerchuk quotes “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career”. According to Gary, branding is an experience you give to your audience when they use your products or services.
To elaborate on this, he compares the top brands like Coca-cola, IBM, Apple, and McDonald’s which don’t sell their products instead they build an immense feeling in the minds of the audience.
In one of the blogs, Gary had curated the strategies for personal branding. By implementing these effective tactics, you can establish a long-term relationship with your audience.
Start a Podcast
Gary Vee firmly adheres that audio and voice will be the future phase of digital marketing. Seth, an audio engineer who takes care of Gary Vee’s audio experiences explains the general process of podcasting.
Through podcasts, you can make the audience listen to your voice when they are doing laundry, going to the gym, washing the dishes, just relaxing, or occupied in any other work.
Gary’s YouTube video on how to make a podcast that people want – will give you a clear picture of recording your own podcast sessions strategically. Some of the best collections of Gary’s podcast include The Airplane Project, AskGaryVee Calls, From My Inbox To Your Ears, and much more.
Maximize the Usage of Email Marketing
Gary Vee, on #AskGaryVee session says “Email is a killer app and is definitely not dead.” According to Gary, keeping up the promises and delivering the results tend to be a crucial factor in email marketing.
Without the grace and mercy of search engine rankings, or other platforms, you can maintain a strong bonding with your segmented list of subscribers. Nobody can take the active subscribers off your hands unless it is you.
Gary presses on the idea of providing values to the audience through emails. By the way, you can gain credibility for your brand, products, and services and be prevented from becoming spam.
2. Gary Vee's Tips for Social Media Marketing
Gary Vee is a winner of hearts on social media. By implementing smart strategies, he makes the best use of social media to magically showcase his business. Here, we have listed a few amazing tips that Gary suggests for your small business social media marketing.
Post Valuable Content
Gary holds a different content marketing concept for social media. He recommends every small business to provide values instead of focusing on sales. Further, you have to provide quality content that your target audience is interested to consume.
Social media channels like Facebook, YouTube, Instagram, and others pave a great way of producing quality content. Gary says to post everything on your social media pages even if it is irrelevant to your niche. By the way, you can grab the attention of active users that are under different age groups, genders, locations, etc.
Moreover, video content is a king on social media. Gary quotes “No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose”. Gary has written a detailed blog on where and how to create content for social media channels, do check out.
Be Authentic to Your Audience
Gary quotes “While picture quality and tight edits are nice, the real quality of the content comes from the creator. If you are authentic and passionate about what you are doing, that is going to resonate with people much more than just a fancy edit of something you don’t care about”. Truly, being authentic will determine the quality of your content.
Tips of Gary Vee to stay authentic before the audience on social media platforms
- Don’t overthink on anything related to your marketing activities
- Give a personalized experience to your audience through your content
- Post only what you’re comfortable and confident discussing
- Don’t worry about sharing TMI
- Let go your egos
Therefore, being authentic to your audience at all times and on all platforms will help you gain more loyal customers.
Start Influencer Marketing
“Influencer marketing is going to have an incredible global era for the next era”, quoted Gary Vee. Every day on Instagram there are brands that go from $0 to $15 million in sales without any overhead charges or company infrastructure but only because of the influencers’ support.
Tips of Gary for Growing Your Influencer Marketing
Gary gives certain advice for enhancing the reach of your small business through a powerful influencer marketing. Here, we have curated the tips from one of Gary Vee’s blogs.
- Give your products/services as compliments to your influencers
- Find out the right social media platform that your influencers are active
- Partner with the right influencers with a strong follower base to whose audience your products/services will be useful
- Reach out to micro-influencers
Gary adds “There is no set price for X influencer with Y number of followers and a Z% of engagement. And there is no one set in stone method of tracking influencer marketing campaigns. So test, test, test”. By tracking the performance of your influencer marketing efforts regularly, you can make data-driven decisions and create a boom in the marketing world.
3. Learnings from Gary Vee's Digital Marketing Ideas
Digital marketing for small businesses is a big ocean where the results for your digital marketing efforts cannot be experienced overnight. There are times you have to face failures and there are times you have to wait patiently.
This is not meant to discourage you. But, only when you fail you will be able to learn new lessons and spread your net on the other side or deep inside. Other than these, you can learn more from Gary’s digital marketing strategies that we have listed below.
Many small business entrepreneurs would come to Gary and complain about the challenges they face at times when their marketing tactics do not drive the expected outcomes. Gary Vee mentions that “Complaining is a defense and is of zero value”.
This shows that Gary wants people to focus on fixing the issues in their marketing activities instead of looking at the negatives and pointing fingers at the situation or someone else. On the flip side, accepting the issues and assessing it, will form you as a smart digital marketer.
“All your ideas may be solid or even good. But you have to actually execute on them for them to matter”, says Gary Vee. Workaround the problems and experiment with all possible methods to find the solutions that best solve the issues. This will make you stand out from the average digital marketers and generate fruitful benefits to your business growth.
In a way to thrive digital marketing success to your small business, you have to stay positive. Being an optimist, Gary says that “Optimism is the fuel that drives him to the hustle and execution in the marketplace.”
As you run and market your small business, you have to go through failures, downturns, uncertainties at times. When you stay optimistic, it becomes easy for you to pass through all these rough roads and grab the opportunities that lead to quality results on your marketing journey.
Positivity allows you to learn from your failures and makes way to start a new beginning. Attending seminars, taking online motivational courses, reading inspiring stories, conversing with experts who have gone through such times can build your positive attitude and bring amazing results to your business.
Build a Unique Identity
Having a unique figure in your market builds a competitive advantage for your brand. Delivering the products and services just as an exact photocopy of your competitors is not going to nourish your business anyway. You have to do something that your competitor doesn’t do like showing variations in price, quality, deals, features, technologies, and others.
This is what Gary did when he took over his father’s wine shop. He renamed the store to Wine Library and launched sales online for the first time. In 2006, he began a 20-minutes daily webcast on YouTube, named Wine Library TV. Through Youtube, he was able to drive traffic to his Wine Library website that pushed the annual sales from $3M to $60M in just 5 years.
Typically, consumers are practiced to compare two products before picking the one that best meets their requirements and expectations. Therefore, delivering uniqueness in your products and services is like a magnet that grasps the attention of potential customers.
Provide Values to Your Clients
To thrive success to your small business, a strong customer base is an essential element. It is easy to pull the audience by providing values through your products, services, social media posts, blogs, and others.
Ideal marketing is the practice of enticing the audience to choose your brand. Whether you are a startup or expert, it is crucial for you to avoid constraining the people, instead, you have to showcase the present & future benefits of choosing your brand. By the way, your prospects will be greatly inspired and become active protagonists of your brand.
In his book, “Jab, Jab, Jab, Right Hook!”, Gary says that it will not impress your audience if you are plainly mindful of selling your products. Also, he adds “Brand storytelling is not about pushing advertising, it’s about bringing value.” Even if people sense one point that you are only focused on making sales, there are chances for you to lose your customers.
Make sure to place your customers in the center of the stage and provide values that best meet their needs.
3. Gary Vee's Tips for Hiring an Ideal Digital Marketing Agency for Your Small Business
Now, after going through all the digital marketing strategies of Gary Vee, you might get ideas to collaborate with a digital marketing agency. If you are puzzled not knowing how to choose the right agency for your small business, then Gary gives perfect solutions to help you on that end.
Here are the tips that Gary insists to consider while picking the digital marketing service provider for your small business.
Note Down the Previous Experience
Gary says that a majority of small businesses are inspired by the websites and advertisements of the digital marketing agency. Of course, the agency’s websites, popularity, and others are important to consider before hiring, though. More than all these, taking into account the company’s previous accomplishments is a must.
For monitoring the past experience of the service provider and choosing a reputed digital marketing agent, Gary gives a pro tip. As an agency that previously operated small businesses only will have ideas about the challenges, techniques, and others. Therefore, he suggests you to hire an agency that has previously run a small business and has driven amazing results through digital marketing skills.
Prefer Quality Over Quantity
When it comes to hiring a digital marketing agency for your small business, Gary’s recommends the service providers that offer more quality than quantity. Spending money on advertising, tools, resources, and other digital marketing purposes would turn out to be a lucrative investment for your small business.
For instance, Dollar Shave Club created an iconic video advertising about their shaving company and distributed across social media channels. This video advertising went viral and ended up bringing more than 12,000+ signups in just 48 hours once after the video debuted.
Suppose if one digital marketing agency creates 800 pieces of social media content for a price of $12, another agency creates 500 pieces of content for the same price. You have to prefer the second one because anybody can deliver huge numbers but only experts can deliver quality that best showcases your brand in a competitive business environment.
Agree for a Long-term Collaboration
Another important thing that Gary wants you to consider before hiring a digital marketing service provider is the tenure. Gary asks you to agree with the agency that signs for a long-term collaboration. This is because the efforts you put on digital marketing will not be reflected overnight.
You have to stay patient to reap the results. As you leave all the digital marketing activities in the hands of the agency, when the expected results are not received, you can contact the agency for help. This all is not possible with an agent who comes for a short-term commitment and will end up in risks for your small business.
Through all these digital marketing strategies, Gary Vee stands as an inspirational epitome for thousands of small business digital marketers. From his digital marketing journey, he has proven to be an amazing marketing leader.
On whichever platform, it may be, Gary focused on providing values to his potential and present clients.
Are you looking for a digital marketing service provider that relies upon the strategies and ethics of Gary Vee?
At ColorWhistle, our skilled digital marketing specialists will understand the requirements of your business and implement excellent tactics that never violate search engine guidelines.
Get in touch with our team to leverage all benefits for your small business enhancement. All you have to do is drop us a line or give us a call +1 (919) 234-5140 at any time. We are ready to join hands with you!
What do you inspire from the digital marketing strategies of Gary Vee? Share your views in the comments section below.