Facebook Statistics of Usage & Advertising in 2024

Are you curious about the latest statistics on Facebook usage and advertising? As a marketer, understanding how this social media platform is evolving can greatly benefit your strategies and help you reach your target audience more effectively. In our digital age where being present on social media is key for businesses to thrive, staying up-to-date with the ever-changing landscape of Facebook is crucial. 

In this blog post update, we will dive into the most recent data and trends surrounding Facebook usage and advertising, providing you with valuable insights to enhance your marketing efforts. So buckle up and get ready to discover fascinating statistics that will shape the way you approach Facebook as a vital tool in your marketing toolbox.

Facebook Statistics for 2024

  • Facebook currently has 3.05 billion monthly active users and is predicted to reach 3.07 billion mark by Q1 2024.
  • 2.064 billion users access Facebook every day, which accounts for 68.11% of the platform’s monthly active users.
  • Facebook is the most popular social network in the world
  • Facebook.com is the third-most visited website
  • 1.3 billion fake Facebook accounts are removed quarterly
  • India is Facebook’s biggest audience
  • By 2027, Facebook will reach 75% of the world’s population
  • 30% of U.S. adults regularly get news from Facebook
  • There are 243.5 million Facebook users in the United States. That is around 70% of the country’s total population.
  • Marketers can potentially reach 2.11 billion users through Facebook advertising.


Facebook User Statistics

Facebook Statistics 2024 - Male & Female
  • This is a 3% YoY increase in Facebook’s user base. It is estimated that Facebook will have 3.07 billion monthly active users by the end of 2024.
  • This also means that 62.24% of all social media users globally use Facebook.
  • The number of Facebook’s MAUs has grown significantly in the past decade. The number of users has grown by over 74% since 2014.

Facebook’s Monthly Active Users Over The Years

Countries With The Most Facebook Users

With 416 million users, India has the most Facebook users. The United States stands second with 243.5 million users.

Device Usage of Facebook Users Worldwide

Facebook Statistics for Businesses

  • More than 200 million companies use Facebook’s applications and free tools.
  • In the past year, 18.3% of American adults made a transaction on Facebook.
  • A local business page is visited by over 70% of Facebook users at least once a week.
  • Facebook live chat makes customers 53% more likely to purchase from a company.
  • Facebook will have real-time translation capabilities for hundreds of languages.
  • Facebook currently has 3.049 billion monthly active users (MAUs)
Facebook Usage and Advertising Statistics(stat) - ColorWhistle
  • Last quarter’s investors’ report shows a 3.08% increase in MAUs year-over-year
  • 68.38% of the monthly users will log in daily on mobile devices or desktop
  • 57.53% of the world’s active internet users access Facebook every month
  • 37.75% of the world’s total population uses Facebook every month
  • If we put the number of people that use Facebook into continents, it would surpass the total population of Africa, Europe, and North America combined
  • 98.5% of user accounts access the platform via mobile phone


Facebook Marketing Statistics

Facebook Usage and Advertising Statistics(Marketing Stat) - ColorWhistle
  • Ad impressions increased by 31% last year
  • More than 2 billion people watch videos on Facebook each month
  • Threads reached 1 million users faster than any other app in history
  • Over 1 billion Stories get shared across Facebook apps daily
  • The median engagement rate on Facebook is 0.060%
  • An average Facebook user likes 11 posts every 30 days
  • Live videos on Facebook get 26% higher engagement than other platforms


Facebook Video Statistics

  • Almost 50% of time on Facebook is spent watching videos.
  • Facebook is the second most popular platform for video marketing.
  • Live videos see a higher engagement rate than pre-recorded videos, though the exact number varies depending on the Facebook account.
  • People are more likely to watch a Facebook video to completion with the sound off than sound on because many people watch social media videos on commutes or in places where they must keep the volume down.


Facebook Ads Statistics

Facebook Usage and Advertising Statistics(General Stat) - ColorWhistle
  • Facebook currently has over 10 million active advertisers on the platform.
  • Those advertisers can reach 2.11 billion individuals through ads.
  • 34.1% of adults worldwide over the age of 13 see Facebook advertisements.
  • Almost all of Facebook’s advertisers are using at least one of their AI-driven products.
  • 63.7% of Americans over the age of 13 are exposed to Facebook ads.


Artificial Intelligence At Facebook

  • More than 20% of the content in a person’s Facebook feeds is now recommended by AI from people, groups, or accounts they don’t follow.
  • Facebook’s AI research model, No Language Left Behind (NLLB-200) enables translation of 200 different languages.
  • For some Indian-based languages, NLLB-200’s translations were more than 70% accurate.
  • Facebook’s research has advanced speech recognition tech for low-resource languages with the MMS project. This includes a speech-to-text and text-to-speech model for 1,100+ languages.
  • Meta’s Research SuperCluster (RSC) AI Supercomputer features 16,000 GPUs, all accessible across the 3-level Clos network fabric that provides full bandwidth to each of the 2,000 training systems.
  • Meta has released over 1,000 AI models, libraries, and data sets for researchers over the last decade.


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Wrap Up

Facebook’s usage and advertising statistics highlight its unparalleled capacity for businesses to connect with their target audiences. With billions of active users and robust advertising tools, Facebook offers unmatched opportunities for brands to engage and convert customers.

We at ColorWhistle boast a dedicated team of social media experts who specialize in delivering top-notch social media marketing solutions tailored to enhance your online presence. Feel free to reach out to us for any of these services to create a strong online presence for your business. You can get in touch with ColorWhistle by sending us a message or giving us a call at +1 (919) 234-5140, and we’ll get back to you as soon as we can. We offer services that are tailored to fit your needs and suit your business perfectly.

CW Content Marketing Team
About the Author - CW Content Marketing Team

ColorWhistle's content team is a group of rockstar writers and curators who create killer content for clients across industries. From blog posts to social media campaigns, ColorWhistle's content team creates content that captivates audience with content that educates, entertains, and inspires. With a passion for creativity and expertise in digital marketing, the team has what it takes to make your brand stand out in a crowded online space. In short, they're the wordsmith wizards that you want on your side for content that on-brand and on-trend.


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