Let us imagine this scenario. You are a coffee shop owner who wants to get more people in. A larger establishment has opened up on the same street as yours and you are facing stiff competition.
You have a website that allows people to place orders before hand, you try to keep up with your customers on social media, you have an adequate digital presence.
Then suddenly, people typing in “coffee shop on Toast Avenue” end up seeing your competitor’s website first and see that they have the ability to place orders for coffee and breakfast and choose to go with your competitor.
How did that happen you wonder? Oh, they have better SEO, someone tells you. You just need to do better SEO than them.
There, you have the solution right at hand. Do better SEO!
How to do better SEO?
Get someone to help. You, obviously, won’t have the time unless you plan to stop running the coffee shop and do only SEO.
Really, you think, will it be all that time consuming?
So you try on your own.
You will find out that SEO typically consists of the following strategies:
- Technical SEO: Optimize for things like site speed, look for better code-to-text ratio, even optimize your SSL which involves establishing encrypted links between server and client machines.
- Onsite SEO: This involves optimizing content at the backend, keyword research and keyword mapping.
- Link SEO: This involves developing an authoritative link profile for your website through building backlinks and removing issues that may lead to link penalties.
Seldom does one person have complete mastery of all aspects or even the time to work on all three aspects in the same day.
You somehow manage to make time and stick to your own SEO attempt.
You may even get results. But after sometime, your website keeps going down in the rank. You are scrambling to keep pace with changes (who knew a search engine algorithm like Google actually evolves!). You scramble to keep your core business running and shortly thereafter it is very likely that both business and your online work will suffer.
For any business owner learning SEO is hardly a feasible idea. You have come to the conclusion that you need to get someone to do it for you. So choose an experienced small business SEO services to full fill your needs.
This raises the next pertinent question: Should you hire an in-house SEO expert or outsource SEO to a company?
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