Best Website Redesign Ideas and Case Studies

How To RE~DESIGN Your Website?

This is one of the situations that website owners find most challenging to address.

You must have created a website for your business a few years ago and it would have looked fabulous back then. Maybe, not so much now.

You see, web design trends, graphic design trends and logo design trends are constantly changing. It means that as a website owner, you have to keep up.

Luckily, unlike the other industries, the web design industry is very open when it comes to sharing their knowledge and experience.

We are aware that it is better to do something perfectly than to do nothing perfectly.

That’s why our ColorWhistle designing team collected some awesome website redesign case studies from all over the globe.

Website redesign case studies are a great way to find out the design method of an agency and in the process, it also helps designers and developers to learn from each other.

We hope that these website redesign case studies will inspire you to reinvent your digital presence.

So, let’s find out how to deliver a delightful browsing experience to users.

Website Redesign Ideas and Case Studies

Improve overall site architecture and navigation

The objective of the website redesign case study was to enable easier browsing, and to help users find relevant content easily.

Checkout the case study to find out how they implemented new design combinations while still preserving the purpose of the existing pages.

Before website redesign

Website Redesign Company (Botanica) - ColorWhistle

After website redesign

Website Redesign Agency (Botanica) - ColorWhistle

Evolving the Dropbox brand

On October 2017, the new rebranded Dropbox became the talk of the designers community. They are considered to be one of the most talented design teams in the world and are an inspiration to many designers. Their rebrand introduced many color combinations, font combinations and more.

Before website redesign

Website Redesign Agency (Dropbox) - ColorWhistle

After website redesign

Website Redesign Company (Dropbox) - ColorWhistle

Introducing the new

On May 1st 2018 Walmart’s new website redesign rolled out. It focused mainly on delivering a modern, stylish, and a convenient shopping experience. This official write-up by the company explains the design changes and how they wanted to create a clean and modern shopping experience for users.

Before website redesign

Website Redesign Company - ColorWhistle

After website redesign

Website Redesign Agency - ColorWhistle


Recently, Designmodo, a platform where designers publish their products to sell, underwent a huge website redesign which also featured a new logo. In this write-up you can get insights on how long it took for the redesign and the elements that were refreshed.

Before website redesign

After website redesign

Redesigning a digital interior design shop

In this website redesign case study we get detailed insights on how to research and plan for redesign. The writer of the case study is the designer of the project. So we get to hear how the redesign went from his point of view. He also gives us useful tips on how to collaborate with developers during the redesign phase.

After website redesign

The inside story of Reddit’s redesign

Reddit, the website that has something for everyone recently had a facelift. Users of Reddit are no longer subject to 90s HTML feel, they have something new and fresh. This insider story gives us a scoop on how the redesign plan was formulated.

Before website redesign

After website redesign

Bookstore responsive website redesign

This website redesign case study cites the process of redesigning a bookstore website to be responsive so that users can access the website when they are on the go. The purpose of this redesign was to increase sales and membership sign-ups for the bookstore

After website redesign

Redesigning the product website

This case study explains how a product website was redesigned along with its backend system and its app. We get detailed insights on how the designer refreshed the website to hit target customers perfectly.

After website redesign

Give an entire online shopping experience without a single scroll

This interesting website redesign case study gives us details on how shopping experience can be delivered to users without a single scroll and how they reinvented the standardized method of e-commerce browsing. You can also find out the technologies that was used during the redesigning process.

After website redesign

Modernize the outdated website

This case study will give you an idea on how to give a visual facelift for a website and optimize the user experience for the most visited pages. The recommendations and inputs will help you get an idea on how to build the basis of a responsive website.

Before website redesign

After website redesign

Website redesign for a private school

In this case study we find out how the struggles faced by a school website were addressed in the redesign. Some of them included improper admission criteria and how the current website did not capture the unique prospective and supportive culture the school offered.

Before website redesign

After website redesign

How Redesigning HubSpot’s Website Doubled Conversion Rates

HubSpot the huge multi-product, global organisation, wanted to redesign their website with the purpose to improve user experience and conversion rate. This write-up gives you a step-by-step process of how they planned for the redesign and successfully implemented it.

Before website redesign

After website redesign


Slack, the high power digital workspace did a major website redesign. One of the senior engineers of slack has given a comprehensive behind the scene work of the website’s rebuilding work. The purpose of the redesign was to improve the website architecture, code modularity, overall performance and accessibility.

Before website redesign

After website redesign

Yoga Outreach Society — Website Redesign

The goal of this website redesign was to add chat features to encourage discussions among the website users, transfer to WordPress platform, and improve website architecture. From navigation to sitemap, this case study gives an depth details on how the entire project was planned and executed.

After website redesign

Cogency Global website redesign case study

Since their last redesign in 2010, Cogency had added lot of reading materials. Things got complicated and the website no longer reflected who they were. Also, the website was no longer a profit centre and got difficult to navigate. This case study addresses how the issue was resolved through a complete website redesign.

After website redesign

Zumba fitness website redesign

The client was unhappy with the existing website as it missed vital information and the customers found the website confusing. Checkout the website redesign case study to find out why the website was underperforming and how the problem was fixed with a proper redesign.

Before website redesign

After website redesign

Improve ecommerce functionality

In this case study we find out how the website was shifted to Magento CMS and redesigned to improve overall navigation and conversion. After the redesign, bounce rate was reduced and visitors were able to find information more quickly.

Before website redesign

After website redesign

What we learned from these best website redesign ideas and case studies?

  • Design methodologies vary according to the project and what the business wants to achieve. A standard or pre-planned methodology should not be followed
  • When presented with a new brief, every designer will refer to their own research method
  • Redesign projects must define the current difficulties a user faces when browsing the website.
  • Features should be clearly explained with a visual mockup when presenting to the client
  • Never make assumptions

Winding up our top website redesign ideas and case studies

Changes are scary.

It can be even more daunting if the current website design is liked by the users. But from time-to-time, a website redesign is required to evolve and to keep up with latest trends.

Also, it is important not to be afraid of negative feedback. The only thing that matter is how the website redesign affects the online success of your company. So partner with the right designing agency to avoid design related mishaps.

If you want to get a general idea on how to redesign a website, checkout our website redesign checklist blog to know more.

Do you have any queries relating to website redesign or need a consult, contact our team anytime. We will give you the best possible solution and make your online presence a success.

Which case study was your favourite? Did we miss any? Please share your thoughts in the comments section below.

Professional Website Redesign Agency - ColorWhistle
Professional Website Redesign Agency – ColorWhistle
About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.


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