Charter schools represent a wide variety of educational benefits and their popularity is growing in the United States. They give parents more options and offer students increased innovation, improved achievement, and healthy competition.
When it comes to competing with other schools, importance of a website is taken lightly. These days before a parent physically sets foot on a school campus, a virtual visit through online happens.
Charter school website is often the first point of contact parents make with a school. No matter a business or organisation, a Charter School Website should work for them and not against them, and charter schools are no different.
If parents don’t like what they see, it’ll create a bad impression and affect the overall reputation, and popularity of the school. So to be on the safer side, getting help from a web design company that specializes in Educational website design will be beneficial.
Charter School Website Functionalities :
Before you get help, it is good to do some research of your own to know the must-have of an effective Charter School Website. Here are the top 8 features a parent-friendly website.
An online academic calendar serves as an information source for parents, students, and staff. It has all the details including registration dates, class start/end dates, add/drop deadlines, exam dates and more.
As far as contact information goes, most websites will have school address, main phone number and email. But, contact details of every department must be listed so that parents can speak to the right person directly without getting transferred.
Plus, embedded Google Maps must be added so that first time visitors can get directions without any problem.
All parents care about what their children eat. Adding a page for this might seem like a small thing but, parents will greatly appreciate it and it’ll make a good impression for those who are considering your school for their children.
Having an online curriculum guide will help parents to get involved in their children’s studies. Most of them make it available in their school VLE (Virtual Learning Environment) but, making it available on the Charter school website will be more convenient.
Secure parent login
If you want to send private information to parents about children’s grade etc, share them online by giving customized login details. This way, even parents can voice their concern privately, if they are unavailable to pay a visit in person.
A Charter school website must be able to accommodate visitors who use different devices such as mobile and tablets. When your Charter school website is mobile-friendly, parents will find it convenient to check your site more often. A responsive web design will help you achieve it.
Online payment options must be provided so that parents can easily pay for school activities and department services. Provide secure online payment with multiple payment options to make the transaction smooth.
Visually appealing user interface(UI)
It goes without saying that all the web pages must be attractive and easy to scan. Content of the site must be simple to read and they must get to the point. Also, use the best color combination for text and background to avoid eye strain.
Instead of animated images try to use actual children and avoid any distracting background music.
Charter schools have become a widely used alternative to traditional public schools. So make your Charter school website attractive and professional as possible. Always keep in mind that your Charter school website must be a reflexion of your school.
As high-level advisers in digital marketing services, ColorWhistle understands about a schools online needs as well. We know the difficulty associated with representing a school via different digital platforms, as schools can’t spend much time in it. However, we strongly recommend that you set some time aside for it. The world is becoming digital savvy and if you fail to keep-up, you’ll be left behind.