Eye-Opening Statistics About Website Design
These statistics depict the importance of features like mobile-responsive, page load time, first impression, user experience, etc on your web design.
Let us step into the world of web design statistics.
Website First Impression
Solid first impression welcomes users to stay longer and explore all the other areas of your website. Here, we have rounded up the best statistics that unveil the importance of the first impression.
- 94% first impressions of a website are design-related. (Source: PRNewswire)
- It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. (Source: Tandfonline)
- It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. (Source: CXL)
- You have 10 seconds to leave an impression and tell the visitors what they will get out of your website and company. After this time (and oftentimes before), they will leave. (Source: TransactionAgency)
Based on your website design, user experience can be evaluated. With feel-good website design, you can easily communicate with your prospects and active customers about your brand quality, customer service, and business expertise.
Elegant website design is the key component for providing the best user experience to your visitors. Here are some statistics that depict the users’ experience with regard to web design.
- 75% of consumers determine the company’s credibility based on its website design. (Source: Kinesis)
- More than 65% of people prefer to read a UX-optimized site over a plain webpage. (Source: Hubspot)
- 88% of online consumers are less likely to return to a site after a bad experience. (Source: InsideDesign)
- 77% of agencies believe that a bad website user experience is a weakness for their clients. (Source: SlideShare)
- 89% of consumers shop with a competitor after poor user experience. (Source: Oracle)
- 95% of the visitors agreed that good user experience is everything that really matters. (Source: Sagipl)
- 55% of companies are currently conducting an online user experience testing. (Source: SmallBizGenius)
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. (Source: BolderCreative)
- 85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop web. (Source: InsideDesign)
- The amount of mobile traffic grows every year and is even expected to be half of the global connections in 2020. (Source: Cisco)
- 25% of users stop engaging in content if it is not displaying well on the device. (Source: Adobe)
- 67% of mobile users say they’re more likely to buy a site’s product or service when the site is mobile-friendly. (Source: Google Analytics)
- 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead. (Source: McKinsey & Company)
- Average smartphone conversion rates are up 64% compared to desktop conversion rates. (Source: SmartInsights)
- 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours. (Source: Nectafy)
- 52% of users said that a bad mobile experience made them less likely to engage with a company. (Source: Google Analytics)
Text and Visual Content
Designing your website with effective content breathes in a new life to your website. Usage of stylish fonts, graphics, and other design elements will capture your visitors’ eyes.
Content is the major ingredient that gives your web design a fresh look. Websites designed with unique content will enhance the curiosity level and voluntarily push visitors to explore more things on your site. Here are a few best statistics that will make you understand the importance of content in website design.
- 38% of people will stop engaging with a website if the content is too long. (Source: Adobe)
- Users spend an average of 5.94 seconds looking at a website’s main image. (Source: CXL)
- 46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics. (Source: NewLineDigital)
- 34% of consumers are more likely to make an unplanned purchase if a brand personalizes content. (Source: Forbes)
- 38% of people will stop engaging with a website if the content is unattractive. (Source: Adobe)
- Users spend an average of 5.59 seconds looking at a website’s written content. (Source: CXL)
- If given 15 minutes to consume content, 66% of people would rather read something beautifully designed than something plain. (Source: Adobe)
- Users spend 88% more time on pages with videos. (Source: Forbes)
- 82% of consumers trust a company after reading custom content. (Source: Getgist)
- 70% of people looked at lists with bullet points. 55% looked at lists without bullet points. (Source: KendraKreative)
Usage of Colors
As you all know there is a lot of theories hidden behind each color. Websites designed with appropriate colors will deliver your brand message with the right tone to the right audience.
The color scheme in web design will spark the interest of your audience. To reveal the effects of colors on your web design, we have the best collection of statistics that will give you an idea about the importance of colors.
- Use of intense colors increased web recognition to around 80%. Websites that use dark colors experienced 2% of growth, whereas light color themed sites experienced 1.3% growth. (Source: Ironpaper)
- Using dark colors on a website can be more beneficial as compared to light colors, as it increases traffic to the website. (Source: Sagipl)
- 84.7% of consumers cite website color as the primary reason for making a purchase. (Source: Webfx)
Page Load Time
Page load time plays a vital role in your website design process. Users prefer pages that load within a fraction of seconds. Websites with fast load time can prevent visitors from checking out.
You might have effectively designed your website with amazing elements but if it takes a long time to load, then it wouldn’t be appealing to the users. To give you a better understanding, here we have curated the best statistics that show the impacts of page load time on website design.
- 47% of users expect a maximum of 2 seconds of loading time for an average website. (Source: Curatti)
- Slow-loading websites cost retailers $2.6 billion in lost sales each year. (Source: Econsultancy)
- Nearly 40% of users exit websites that takes more than three seconds to load. (Source: Entrepreneur)
- 39% of people will stop engaging with a website if images take too long to load. (Source: Adobe)
- A single second of added page load speed can cause sales to drop by 7%. (Source: Neil Patel)
- If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year. (Source: Neil Patel)
- A hike from 8 to 2 seconds in site speed can boost your conversion rate by up to 74%. (Source: Kinsta)
- Bounce rate spikes to 150% when page load time was 8 seconds, and 100%, when the page load time was 4%. (Source: Sagipl)
- Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon. (Source: FastCompany)
- Increasing your website loading speed can prevent the loss of 7% of possible conversions. (Source: Insivia)
Website design holds everything from top to bottom of your site. While designing your website, you have to place the essential element at the reachable end of the users. This will enable users to seamlessly access the needed elements.
Here are some statistics that depict the placement of elements to give a compelling look to your website.
- 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
- Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)
- After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)
- 70% of small business websites lack a call-to-action on their homepage. (Source: Business2Community)
- Once on a company’s homepage, 52% of visitors want to see about us information. (Source: KoMarketing)
- After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)
- 44% of website visitors will leave a company’s website if there is no contact information/phone number. (Source: KoMarketing)
- 86% of website visitors expect to see a product or service on the homepage. (Source: KoMarketing)
We hope these website design statistics have provided great insights for you. A poorly designed website will tarnish your business credibility whereas a website with perfect design can influence the visitors and extend your user-base.
Now after going through these statistics, you would have got some inspirations to design your website. If you like to give life to those design ideas, we can assist you in designing a professional website that best reflects your expectations.
At ColorWhistle, our skilled designers and developers will understand your business requirements and design a website that is tailored to meet your business objectives. Contact us or give us a call +1 (919) 234-5140 to collaborate with us for your web design project. We are happy to work with you!