Today, a majority of people look for brands in almost everything including smartphones, clothing, furniture, handbags, and other items. Canada is one of the best places to purchase branded items as it serves as a hub for many reputable brands worldwide.

Many consumers in Canada look for a brand online and become loyal customers to the brand that has active online visibility. Search engines, social media, websites, paid ads, local listings, and other online platforms pave a great way to establish a unique profile for your brand in the online space.

Through digital branding, you can reach many prospects around the world, drive quality leads to your sales funnel, and enlarge the growth of your business in the competitive online market. Owing to a lot of perks, many Canadian brands have embraced digital branding nowadays.

Before kick-starting digital branding, it is important to research and gather inspiration from existing big brands in Canada. This includes examining their online presence, social media visibility, and branding strategies. By analyzing these successful brands, you can gain valuable insights to help build a distinct identity for your brand. Additionally, consider utilizing professional social media design services to ensure your brand stands out and effectively reaches your target audience

In this article, we have outlined the best brands in Canada and the elements essential for building a successful online presence for your brand.

1. Key Elements for Building a Memorable Brand Identity

The brand reflects the exact face of your business. The name, symbol, tagline, logo, graphic design, or anything through which you represent your business creates a distinct identity for your brand in the marketplace. Significantly, your brand identity should stand unique from the rest of the competitors in your niche so that your target audience can easily identify your products and services.

Both in the traditional and digital branding methods, there are certain ingredients like the quality of your products, your customer support services, the way you communicate with your audience, and much more that add extra flavors to your brand. By providing these services effectively, you can become a memorable brand among your audience.

Based on our research and analysis, we found some of the popular brands in Canada that follow certain key components for branding their businesses. Here, we have listed those components so that it would be useful for you to kickstart branding your Canadian business.

Quality & Uniqueness of the Brand

From the traditional marketing age until now, every business is trying hard to somehow entice its target audience. In this particular subject matter, reputable brands have won the hearts of many prospects.

When you closely monitor the stories behind the success of these well-reputed brands like Tim Hortons, Crown Royal, Canadian Tire, and others you can find the mysteries. It is that these brands never failed to provide customer-centric values to their clients at any cost. Delivering quality products and services to your prospects is a crucial factor because it builds a memorable impression for your brand.

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Transparency & Loyalty

Establishing a strong brand identity for your Canadian business wouldn’t be possible unless you are transparent to your prospective audience. It is easy to turn your prospects into loyal customers by being open to the audience.

For instance, Canadian Tire hosted a campaign “Tested for Life in Canada” and revealed its transparency to the audience. Here, the organization gets feedback once after the customers use the products. Through this transparency campaign, more than 500+ products were tested in a year which led to a 70% increase in sales for the tested products. To learn more about this, click here.

Unveiling your products’ quality, product-making process, terms, and conditions, and other essential matters is crucial. This will create a unique mark for your brand and remove all the misconceptions of your customers.

Stunning Online Presence

In this fast-evolving online world, establishing an online presence has become the backbone for building a powerful identity for your brand. 88% of active consumers look for brands online before making a purchase.

For instance, Starbucks conducts a Starbucks Rewards program that offers compliments like “stars” and “points” to its customers. Based on the count of stars/points, the consumers will be given food, drinks, and merchandise free of cost. Consumers can claim awards on their preferred channels like Starbucks’ Rewards mobile app, website, Spotify, Facebook, Twitter, Pinterest, YouTube, and Instagram.

Through an active presence on websites, search engines, social media, paid ads, local listings, and other online platforms you will be able to gain a competitive advantage and distinct personality for your brand. Further, with budget-friendly online platforms, you can be at the accessible end to the prospects round the clock and offer a hassle-free experience.

E-commerce Functionality

Today, heading up to a physical store and waiting in long queues has become bitter for people.

According to Statista, in 2019 over 28.1M+ Canadians made purchases online which amounts to 25.4 billion U.S. dollars and is expected to grow by 33.3 billion U.S. dollars in 2024.

With just a few clicks, online shopping allows customers to shop remotely irrespective of the timings. With e-commerce platforms, you can sell your products round-the-clock.

Before developing an e-commerce website for your brand, it is good to take inspiration from some of the top e-commerce websites. Take a look at our collection of 75 best e-commerce web design ideas, for more inspiration.

Online Payment Support

These days consumers have come to the practice of transacting via online payment methods, which changed the traditional behavior of carrying wallets. In Canada, the total transaction value through online payments is expected to reach $52,934M+ in 2020.

Through online payment support, you provide customers the convenience to pay remotely and establish a unique identity for your brand in the online space. By integrating with payment gateways, you can easily enable online payment options on your website/application.

There are a lot of payment gateways that include VISA, MasterCard, Interac, American Express, PayPal, etc. and much more. To learn more about the workings of the payment gateway, click the link and watch the video.

Chatbot

Generally, customers fall in love with brands that offer instant responses regardless of place and time. With hassle-free communication, you can provide a better user experience to your customers and gain a memorable impression for your brand in the online world.

Today, online chatbots serve as powerful assistance for engaging both new and current customers through effective communication. Statistics prove that Canada stands in the top 10 list of countries that have embraced online chatbot services.

Through chatbots, you can stay available to the customers 24/7, initiate a customer interaction, engage the visitors, monitor the users’ data to track their purchasing patterns and behaviors.

Owing to these advantages, chatbots have become the game-changer of the business community and that being said 80% of businesses are expected to have some sort of chatbots implemented by 2020.

2. Top Canadian Brands

Canada is an ideal hub that serves as a birthplace for many popular brands. In this round-up, you will see top big brands in Canada that have a mass personality in the online world with their active web presence and social media presence. Scroll down to explore the brands.

Top Clothing Brand in Canada

Lululemon Athletica is a technical athletic apparel company for yoga, running, training, and most other sweaty pursuits. Here, let us look at the Lululemon’s website features and social media channels.

Best Furniture Brand in Canada

Palliser is a popular brand in Canada that sells quality furniture like sofas, mattresses, nightstands, dining tables, and more. Let’s take a look at the brand’s visibility of websites and social media channels.

Popular Wristwatch Brand in Canada

Solios is a Canadian wristwatch manufacturer that designs watches with the latest trends and technologies. Also, it has an active online presence with its amazing website and social media profiles.

Big Smartphone Brand in Canada

With Android thoroughly dominating the mobile industry, there are countless Android smartphones to pick from in Canada. Let us take a look at the big smartphone brand – Blackberry

Famous Beauty Product Brand in Canada

Canada is the birthplace of the most popular cosmetic brands. Here, we have curated one biggest Canadian beauty brand BiteBeauty that grabs the attention of the prospects in the online world with its effective website and social media channels.

These are the top big brands in Canada that have a powerful brand personality in the online business world. Through professional web presence and active social media visibility, these brands make a mark in the online space.

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Effective Ways to Brand Your Canadian Business

After taking inspiration from all these successful Canadian brands, you would have got ideas to build a unique identity for your brand. To help you on that scale, here, we give you some tips to establish your brand identity in the online business environment.

• Create a professional website
• Be active on social media channels
• Utilize paid ads
• Build powerful SEO strategies
• Gather online reviews
• Collaborate with reputable brands
• Partner with influencers
• Provide valuable content via blogs, posts, emails
• Optimize local SEO

Of course, creating a distinct brand image in the online marketplace will need a lot of skilled activities and patience. Through consistent branding strategies, you can set your foot in the online business space for years.

Looking for Branding Services?

Seize and experience the transformative impact of your business with ColorWhistle’s Branding Services.

Logo Design Services

Digital Marketing Services

Winding Up

If digital branding your Canadian business seems to be a daunting task, then feel free to hire a reputable digital branding service provider.

At ColorWhistle, we offer excellent branding services that create a unique identity for your brand in the online business environment. All you have to do is drop us a line or give us a call +1 (210) 787-3600 at any time. We are happy to work with you.

Among the top brands in Canada, which is your favorite? Why? Share your views in the comments box. We are happy to hear back from you.