WordPress Custom Theme Development – What Are the Benefits for Businesses?

June 14, 2021
Benefits of Custom WordPress Theme Development

Custom WordPress theme development is a great option if you’re looking for a new design for your current website or are launching a new site from scratch.

These days, it’s not enough to simply have a website. When businesses face uncertainties in situations like the COVID-19 pandemic, your website needs to updated on a regular basis to provide accurate information to users. For this, your website has to be well designed and user-friendly. According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.

So, how do you create a killer website that provides the best user experience? Using a custom WordPress theme is the first step. Read on to find out what makes a custom WordPress theme such a good gambit and why more businesses should choose this route.

What is a Custom WordPress Theme?

WordPress is a CMS, which means ‘Content Management System‘. In other words, this is a tool that you install on your server and which you can then use in order to upload and manage new content, as well as to edit your design and generally make sure everything looks the way it should and functions properly. It powers 37% of all websites on the internet. We have written a detailed blog that highlights the history of WordPress CMS, take a look to learn more.

The first job during WordPress web development is simply to install WordPress on the server. At this point, you’ll then have a default template for a website right away and can start posting content through a control panel. This is about the quickest and easiest way to get started with a website and what’s great is that it is mobile friendly and optimized for SEO.

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Big companies like the BBC use WordPress so you know that it’s possible to be highly successful and to handle a large amount of traffic etc. WordPress also allows you to easily add new features via ‘plugins’ and there’s a huge, thriving community of people who develop plugins for public and private use.

You don’t want to be stuck with the default template layout, so that’s when you start looking for a new design. Here, you have two options – One is to use select from a number of pre-made themes, some of which are free, and some of which cost a little money. You’ll be able to change things like the background and your logo, but the position of your menu items and the general layout of the site will be the same as many other sites on the net and outside of your control.

The other option is to pay a WordPress custom theme development company to build you a theme from scratch that is perfectly tailored to your needs.

Here’s a video from GoldHat Group which explains why the company decided to go with Custom WordPress theme development.

Why Choose a Custom WordPress Theme?

In case you hadn’t already guessed, getting a custom theme designed from scratch is by far the preference when you’re choosing between these two options. Let’s discuss the benefits of custom theme development.

  • Speed

    Usually, a ready-made theme company’s main aim is to sell more. So, they will try to add every feature that a user would want. This will add up more bloat and reduce the speed of a website. In contrast, when you opt to get help from a WordPress agency to build a custom theme, they will add only the features you need. This results in less code, low bloat, more speed.

  • Unique design

    You could offer the most fantastic blogs, services, or products, but,  if you buy a readymade theme, it could look like a clone of thousands of other websites out there and you will be lost in the crowd. When you opt for a custom WordPress theme, the design will be unique and differentiate you from the crowd

  • Limit the usage of WordPress plugins

    Most of the functionality you want from a plugin can be customized and added to the theme. This will make your website less dependant on 3rd party plugins. Hence, the website will load quickly. Please note that not all plugin functionalities can be added through a custom theme. It depends on the functionality you need

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  • Optimized for SEO

    A custom WordPress theme will not have extra source code and will be very lean. Without customizing the layouts, you can use appropriate HTML  tags (like h1, h2, and h3. Additionally, the requirement of fewer plugins will also add the extra edge to SEO compatibility as speed is considered as an important ranking factor

  • Responsive & mobile-friendly

    As more and more people use mobile phones and other smart devices to access the internet, your website must be tailored to cater to the needs of those customers. When you opt for a custom WordPress theme, the designer and developer will make the website in a way where it adjusts to fit the screen size it is being viewed on

  • More scalable

    Unnecessary codes and unwanted features are the enemies of scalability. When you opt for a custom WordPress theme, it will scale better because it will only have the features you require. Plus, you will also get the immediate support from your WordPress web development company in case of any issues

  • High security

    A custom WordPress theme will be designed with high security and high performance in mind. In case if there are any flaws in the design after launch, it can be quickly taken care of rather than allowing it to sit and disrupt the performance of the website

  • Conversion optimization

    – For starters, creating a custom theme will allow you to create any design you want, meaning that it can better suit your needs. If you’re selling a product from your WordPress site, then simply having the ‘buy’ button in a slightly different position can actually drastically impact your ability to make conversions and gain customers. If you have chosen a ‘ready-made’ WordPress theme, then you won’t have any control over where your buy button goes and your potential sales will be limited

If you are still not convinced, take a look at this video from Garin Kilpatrick where he explains the amazing benefits of WordPress custom theme development.

In Conclusion

In conclusion, to attract more customers, you want to communicate that you run a highly professional and capable business with lots of resources to help with their needs. Having a custom site communicates this. You can’t imagine Apple using a default template, can you?

So there you go. These days custom WordPress web development is really the only way to go for maximum control, flexibility, and professionalism. WordPress is a tried and tested CMS that countless businesses have used to thrive–but without a custom theme, it just won’t look professional or unique.

When it comes to creating a custom WordPress theme, you have to consult with a professional WordPress development agency as it comes with their own set of benefits. An agency will have a proper approach to the design process and the team can also help you in case of emergencies. 

If you need any help with custom WordPress theme development services, you can get in touch with our ColorWhistle team. We can create a high-performing, reliable, and scalable WordPress theme that meets your requirements. Contact us or give us a call +1 (919) 234-5140 anytime. We look forward to working with you. 

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About the Author - Sankar

The founder and mastermind behind ColorWhistle is Sankarnarayan, a professional with over fourteen years of experience and a passion for website design services and digital marketing services. At ColorWhistle, our team has a wide range of skills and expertise and we always put our clients’ satisfaction first. This is what sets us apart from the competition – an eye for detail and the best website development services from the start to the completion of your project.

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