Content Marketing Trends and Statistics
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Some say content marketing is dead in the age of AI, but the data tells a different story. In 2025, content marketing is not just alive, it’s evolving faster than ever with smarter tools and shifting audience expectations. From AI-powered personalization to new content formats, brands are adapting quickly. In this blog, we explore the key content marketing trends and statistics shaping the future, so you can stay strategic and ahead of the curve.
Content Marketing can be a Blessing to Your Business!
Traditional marketing talks at people whereas content marketing talks with them.
Did you know?
46% of B2B marketers expect their content marketing budget to increase in 2025, while 41% anticipate it will remain the same.
Everything you see, hear, and read on the web today is content, but not everything relates to content marketing.
TV ads, YouTube videos, Instagram reels, tweets, feeds, comments, radio commercials, brochures, and newspaper articles are all content.
This is how Content Marketing Institute defines content marketing,
A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.
In other words, content marketing incorporates any form of content created solely for the purpose of educating the audience and driving them to take action that ‘you’ want them to.
Seth Godin, the Godfather of Modern Marketing, in one of his books called – Permission Marketing:
Turning Strangers into Friends and Friends into Customers draws a distinction between “permission” and “interruption” marketing.
Traditional Marketing – Interruption Marketing
“Playing a TV ad in the middle of an interesting cricket match”.
You might not be sure whether your ad reached your intended audience or not. It will ever remain a mystery to you! 😮
Content Marketing – Permission Marketing
“Publishing an in-depth article on a much-needed topic”.
You can fetch the exact details of – How many read your article? From which regions are they from? With what intent they’re reading?
Also Read
Content Marketing Trends for 2025
In this post, we’ve not flooded you with all those random content marketing trends you find on the internet.
Going a step ahead, we’ve curated the different types of content and the formats that are trending in 2025. Try these trendy content formats in today’s content-centric era.
1. Readers’ Thirst behind GATED Content
Here, what we call ‘gated content’ is – long-form articles, guides, blog posts, case studies, e-books, PDFs, newsletters, portfolios, etc. Simply by reinforcing the curiosity of your readers through creative headings/descriptions, you can turn a typical visitor into a subscriber!
Blogs
Blogs, either short or long, will never get lost in the content marketing strategies. This blogging practice will only aging like wine! The majority of users are reading blogs multiple times per week and have purchased something from a brand after reading the company’s blog. Besides acquiring user engagement and optimal conversions, through blogs you can ultimately harness the power of search discoverability as well.
Case studies
Case studies are the most precious pearl in the content marketing diadem. Mentioning the challenges, solutions implemented and the results obtained indicate a sign of proving to your audience how your products and services are helping people out there. Further, converting the case studies into PDFs helps users read them at their convenient time.
Newsletters
83% of B2B marketers use email newsletters for content marketing. Through newsletters, you’ll be able to send relevant and valuable information to your network of customers, prospects, and subscribers directly to their emails.
Portfolios
To showcase your performance, efforts, and works to your target users, portfolios can be used. It serves as a wonder-working persuasive material that has possible opportunities in influencing your target users.
E-books
E-books are a great form of content strategy. It can be used as gated content and you can get valuable details of your prospects to further reach out to them.
2. VIDEO Content, the Morning Star
The emerging trends of Instagram reels, YouTube shorts, Whatsapp stories, Snapchat, etc., have triggered many of us to fall in love with these 30-seconds, 1-minute short video content. Infact, these might have become our stress-busters where we end-up scrolling ‘what’s next’? forgetting even ‘what’s happening around’?
If you’re smiling, then it’s a sign that you’re also a VIDEO PLAYER! 😉
These kinda short videos are a fantastic content format to use on your webpages as it consumes less bandwidth to create, edit, and publish. As of the 2022 report, an average person spends about 100 minutes per day watching online videos.
Neil Patel CMO and Co-founder of NP Digital says, “Video creates a deeper connection with your potential customer base and it is easy for brands to repurpose video content into podcasts and text-based content”.
In today’s fast-paced age, we all have come short of time and attention spans, therefore, creating content to-the-point shows how much you value your viewers’ time. On top of that, you help them learn something useful in a very short time.
Make sure you place effective call-to-action (CTA) on the videos for your audience to make a decision instantly without switching to other pages.
Further, after the onset of the pandemic, people became more obsessed with virtual events such as live streaming, online workshops, webinars, video conferencing, and so on. This would remain to be a trend in 2025 as well.
3. There is a Bright Future for VOICE Content
Similar to videos, voice-enabled content has also over-ranked text content, and it’s made possible with the evolution of podcasts. Since audio content doesn’t demand people to sit and spend some dedicated time like reading an article, alternatively it has got special mentions.
Many people are listening to podcasts while traveling, cooking, eating, and even while using restrooms. Not kidding!
HubSpot’s recent survey reports that 80% of marketers are planning to invest the same or more of their budget into podcasts and audio content in 2022. That’s of course a tremendous number! It’s time to embrace podcast content format into your marketing strategy.
Besides podcasts, there is another rising trend – ‘Voice-driven Content’ in content marketing. Since today’s millennials and Generation Z are well-practiced with voice-assistants like Siri, Alexa, and Google Assistant, they’re not in the mood to type and get answers.
Instead, they’re excited about the interactive & quickest format of ‘raising a question’. You may think, what is it going to do with my content planning? Here, we’ll make it clear to you.
Users’ queries are in the form of questions and not statements, so your webpage content has to be optimized in such a way that incorporates the queries into your content.
For example, rather than writing content for keywords like “Top brands logos – Google, Amazon” your content must cater to questions like – “Hey Google, what’s the logo of Amazon”?
4. Never-fading Love toward VISUALS
As a matter of fact, well-designed visual content tends to be a treat to the human eyes. These attractive images will just push your potential audience forward along the buyer’s journey.
Adding more visual content, in particular, infographics was a very famous trend in 2023 which will continue in 2025 as well. Infographics, the graphic representations of valuable insights have become the preferred choice of users to scan and acquire the information in a matter of minutes.
Simply by taking a glance at your infographic, you help your users engage, gain information, and understand quickly what you’re showcasing.
“MIT neuroscientists determined that the brain can identify images seen for as little as 13 milliseconds”.
Look at how Starbucks does branding with appealing backdrops & visuals.
And, a big thanks to the amazing feature – ‘visual search’ where people can just search on an image alone without any text or voice.
Pinterest, Google Images, and many image-centric platforms have ignited the popularity of visual content. According to recent research, visual searches and visual recognition capabilities will continue to grow well into 2025 and will become an approximately 40 billion dollar industry.
Now all you’ve to do is power your webpages, social handles, pamphlets, and all marketing touchpoints with images that will get traffic to your site when users search with an image.
5. Spotlight Falls on AR-Powered Content
Augmented Reality (AR) is not new to the market, they’re already raising the bars high in e-commerce & real-estate marketing. This trend is seeking to place its tiptoe in content marketing.
Did you know?
93.3 million people are using augmented reality at least once per month in 2021.
See how a makeup brand, L’Oreal published AR-powered content. By partnering with app developer ModiFace, it built an AR-enabled mirror that allowed customers to test products virtually like applying lipsticks, eyeshadows, and foundations to their faces.
Amaze your audience with new content experiences – AR will help you move ahead of competitors in 2025.
6. Welcome the Future with AI-Enabled Content
Artificial Intelligence (AI) helps content marketing in,
- Creating blog posts optimized for SEO, readability, and without grammar errors and automated publishing
- Checking plagiarism and grammar of your content
- Incorporating bots with chat-scripts
- Designing ad copies, buyer personas, and more
In 2025, marketers will work on more experimentations with AI capabilities and explore what all it can do for content marketing.
Also Read
Content Marketing Statistics Inline with the Trends
By now, you might have got clarity on how to devise a content marketing strategy in the 21st century after looking at the trends. To further help you in devising a master-plan, we’ve listed a few amazing content marketing statistics that align with the above trends.
- Content Marketing Institute found that 88% of B2B companies use content marketing
- Hubspot’s State of Inbound report reveals that for more than half of the marketers, content creation is a top priority
- Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
- Engagement starts to drop for posts with a reading time longer than seven minutes
- According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)
- Average site conversion rates can be doubled with content marketing efforts
- More than 60% of United States online consumers decided to make a purchase after reading recommendations in a blog. 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video
- According to Hubspot research, 70% of marketers actively invest in content marketing
- How-to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and ebooks (47%)
Blogs: 92% of content marketers use blog posts as part of their marketing strategy
Case studies: 78% of B2B buyers make case studies a part of their decision-making process
Newsletters: 81% of B2B marketers say their most used form of content marketing is email newsletters
Shorts videos: 69% of people say they’d most prefer to learn about a new product or service by watching a short video
Live streaming: 82% of viewers say they prefer to watch a live broadcast rather than the social posts of a brand
Webinars: 73% of B2B marketers say a webinar is the best way to generate high-quality leads
Video/web conferencing: Among the survey conducted among 2000 business professionals, 67% of companies that are increasing their spending plan to invest in web conferencing software
Podcast: 63% of podcast listeners have purchased something that a podcast host has promoted
Infographics: 45% of marketers who leverage content marketing use infographics
AI-powered content: 79% of content marketers think that the use of artificial intelligence has made their tasks effortless and more effective
Content Marketing Statistics for 2025
- 73% of B2B marketers and 70% of B2C marketers use content marketing
- 72% of marketers believe their content marketing strategy has increased engagement and traffic
- 76% of marketers report that content marketing generates leads
- 82% of companies use content marketing
- 83% of marketers say focusing on quality rather than quantity of content is better, even if it means posting less often
- 40% of marketers believe creating more visual and video content improves their content marketing
Content Marketing Revenue Worldwide from 2018 to 2026
Content Marketing Usage Statistics
- 82% of companies use content marketing.
- 73% of B2B and 70% of B2C marketers use content marketing as part of their marketing strategy.
- Half of all marketers say they outsource some content marketing.
- Blogging is one of the top media formats marketers plan to leverage for the first time in 2024.
- 83% of the B2C marketers create short articles/ posts.
- Meanwhile, 61% of content marketers have created or used videos in 2023. The usage of long-form articles increased from 22% in 2022 to 42% in 2023.
- The pandemic lead to an increase in content usage by 207%.
The chart below shows how many individuals or businesses want to invest in content marketing compared to those who don’t.
The chart depicts that 83% of marketers believe it’s wiser to prioritize creating quality content over producing a large quantity of content.
Types Of Content Marketing and Their Statistics
- 83% of the content marketers create articles and posts, while 61% create videos.
- These are the top two contents B2C marketers used in 2023. The usage of long-form articles, including videos, blogs, and infographics, increased to 42% from 22% recorded last year.
- Short content of 300 to 900 words attracts 21% less traffic and 75% fewer backlinks than articles of average length (900–1200 words).
- Short-form video is the top leveraged media format in marketers’ content strategies.
- 87% of marketers say that video has increased traffic to their websites.
- Interactive content witnessed a 52.6% extra engagement rate compared to static content.
- Buyers spend an average of 8.5 minutes viewing static content and 13 minutes viewing interactive content.
- According to 67% of marketers, video content has gained the most importance in the last year.
- 38% of the marketers say that the video content produces the best results.
The chart below outlines various types of content and their popularity among marketers.
While text might be the first thing that comes to mind when thinking about content, but video is actually the most preferred type of content created by marketers.
Blogging Statistics
- Blog posts are the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals
- Companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs
- 43% of content marketers report using AI to help them generate ideas (43%), but just 3% use it to write entire articles
- The average blog post length is 1,427 words — more than 70% longer than ten years ago
- Only 3% of brands regularly publish blog posts longer than 2,000 words
Video Statistics
- Short-form video is the top leveraged media format in marketers content strategies.
- 91% of businesses use video as a marketing tool in 2023.
- 42% of video marketers say they spend between $0 and $500 on an average video.
- YouTube is the most widely used video marketing platform. Short-form video is the top trend marketers report leveraging in 2023
- 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.
Content Strategy
- 29% of marketers actively use content marketing.
- Over 41% of marketers measure the success of their content marketing strategy through sales.
- Web traffic is among the top two most-common measurements of success for content marketing strategies.
- 50% of marketers plan on increasing their investment in content marketing in 2024.
- One in two writers use AI tools to boost the performance of their content
- 13% of marketing leaders report that content strategy is their top challenge
Audio Statistics
- 25% of marketers leverage podcasts or other audio content as part of their content strategy.
- 47% of marketers who leverage audio content and podcasts plan to invest more budget in 2024.
- Only 3% of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role.
- Ad spending in the digital audio advertising market is projected to reach more than $10 billion in 2023 and $13 billion in 2028
- 86% of consumers recall podcast ads more than any other channel
B2B Content Marketing Statistics
- 94% of B2B marketers create short articles and blog posts. (Content Marketing Institute)
- 84% of B2B marketers use videos in their marketing strategies. (Content Marketing Institute)
- 78% of B2B marketers incorporate case studies and customer stories into their marketing campaigns. (Content Marketing Institute)
- 66% of B2B marketers consider their audiences’ needs over their sales goals when creating content. (Siege Media)
- Attracting quality leads with content is the top challenge for B2B brands. (Semrush)
B2C Content Marketing Statistics
- Just 37% of B2C content marketers have a documented marketing strategy. (Content Marketing Institute)
- 38% of B2C content marketers plan to use AI content generation tools in their marketing campaigns. (Siege Media)
- 36% of B2C marketers focus on link-building as part of their content marketing strategy. (Siege Media)
- 63% of B2C marketers use paid media in their content marketing strategy. (Content Marketing Institute)
- Social media and community building is the primary area of B2C content marketing investment. (Semrush)
Challenges Of Content Marketing
- 57% of the content creators cited that creating the right content for the audience is one of the major challenges of content marketing.
- Scaling content production is one of the most common challenges cited by 48% of content marketers.
- 48% of content marketers think aligning content with the buyer’s journey is challenging.
- Meanwhile, 45% of marketers think aligning content efforts across sales and marketing is a huge challenge.
Here are further details about the situational challenges that B2B content marketers face.
| Challenges B2B content marketers face | Percentage of marketers |
|---|---|
| Lack of resources | 58% |
| Aligning contempt with the buyer’s journey | 48% |
| Aligning content efforts across sales and marketing | 45% |
| Workflow issues/ content approval process | 41% |
| Accessing subject matter experts (SME) | 39% |
| Keeping up with new technologies | 34% |
| Lack of strategy | 25% |
| Keeping up with privacy rules/ regulations | 19% |
| Technology integrations | 15% |
- Another 41% of marketers reported that attracting quality leads with our content seems to be the biggest challenge.
Here are some of the challenges that content marketers face while creating content.
- Promoting content and generating enough traffic: 39%
- creating content that resonates with our audience: 31%
- Increasing the ROI of the content: 30%
- Attracting quality leads through the content: 41%
AI in Content marketing
- Most marketers use AI tools for text-based content. The top 3 use cases are: brainstorming new topics (51%), researching headlines and keywords (45%), and writing drafts (45%). (CMI)
- 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. (Mailchimp)
- 58% of US marketers said they have increased their content creation performance thanks to generative AI. (eMarketer)
- 75% of consumers trust content written by generative AI. (Capgemini)
- Nearly half of content marketers use AI to brainstorm new topics.
- 46% use it to research headlines and keywords, and over 36% use AI tools for writing.
- 48% of content writers cited that working with new technology, such as AI, was the most popular skill of interest in 2023.
- It was followed by interests like improving data analytics/data science skills (42%), and leadership skills (42%).
- 58% of marketers using generative AI for content creation said increased performance is the top benefit.
- 62% of content marketers are concerned that AI will result in less respect for skilled writers/editors.
- 19.2% of marketers spend over 40% of their marketing budget on AI-driven campaigns.
- 75% of consumers trust content written by generative AI.
Source: Ahrefs | Demandsage
As you navigate the evolving world of content marketing, let these trends and statistics be your guide, steering your strategy toward genuine engagement and measurable impact. With the right mix of creativity, innovation, and data-driven thinking, 2025 holds limitless opportunities to grow your brand through meaningful content.
Looking for expert content marketing services tailored to your business? Get in touch with ColorWhistle, just drop us a message or call us at +1 (919) 234-5140. We’ll get back to you quickly with solutions that fit your unique goals.
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