23 Tips (+ Free Tools) to Improve Your Social Media Marketing in 2024 

Are you a startup owner or a part of a social media marketing company

Are you looking for invaluable social media marketing tips for online businesses? 

Social media is beyond just creating accounts on every social network. We understand that simply creating social media accounts won’t guarantee success. 

It’s crucial to delve into the intricacies of scheduling, performance analysis, user behavior, tracking, analytics, and strategic planning.

In this comprehensive post, we’re excited to share with you 23 indispensable social media marketing tips for any online businesses in 2024 and beyond. These tips go beyond the basics and provide actionable insights that will propel your social media efforts to new heights.

Social Media Marketing Tips for Any Online Businesses

1. Create a Calendar

Plan your content in advance. This will avoid the eleventh-hour scrambling. Moreover, prior content planning helps to come up with creative social media post design & content repurposing ideas. 

Things to consider during calendar creation

  • Choose the type of content you need to promote, whether it’s a blog, infographic, video, image, podcast, slide share, and so on
  • A specific date, day, and time during which the content needs to be posted  
  • Type of social media network on which the promotion is to be done 
  • Special/important days to make a note of
  • Link of the place where the parent content is located 
  • Copy to be posted along with the content 
  • Links, tags, and hashtags to be included  
  • Use different colors to identify the categories 
  • Use various formatting options

A social media calendar looks like something below, 

2. Schedule Your Post 

A proper schedule will streamline your social media activities like social media graphic designs and videos. Consistency is the key. Many brands have increased their number of followers because of their active presence and creative social media post designs across networks. 

Free Social Media Scheduling Tools for Online Businesses

Improve Your Social Media Marketing 
 - Tool (Buffer) - ColorWhistle
Improve Your Social Media Marketing  Tool (Trello) - ColorWhistle
Improve Your Social Media Marketing  Tool (CoSchedule) - ColorWhistle
Improve Your Social Media Marketing  Tool (Tailwind) - ColorWhistle

Tips to Schedule Your Social Media Activities

  • Choose a social media scheduling tool
  • Determine your posting schedule based on your target user’s availability, platform algorithms, special occasions, global popular events, what’s trending, etc. 
  • Create a content calendar 
  • Setup a posting frequency  
  • Respond promptly to users’ comments, queries, and interactions
  • Use social media analytics to improve your posting schedule & content strategy

3. Repurpose the Content

Audiences vary in content consumption.  Some only read blogs while some only watch videos, and some like listening to podcasts. This is where ‘content repurposing’ wins! Just write a blog, convert it into an infographic, short video, podcast, and so on. 

Moreover, today people look for content variety. So, by implementing content repurposing, you can avoid monotony in your activity. 

Improve Your Social Media Marketing 
 (Content Repurpose in Social Media) - ColorWhistle

Tips for Repurposing the Content

  • Understand the preferences of your target audience on different social media channels
  • Look for evergreen content such as informative articles, tutorials, timeless tips, etc.   
  • Understand the potential of different content formats like blogs, articles, infographics, podcasts, and videos, and use them on platforms your audience seems active
  • Break down the long-form content into easily biteable pieces
  • Use customer testimonials, reviews, and user-generated posts for repurposing 

4. Hashtags are the Key

Hashtags enhance visibility. They categorize and organize content based on what’s trending. By participating in trending hashtags, you’ll get a chance to join the people’s conversations and eventually understand their emotions, sentiments, views, & thoughts.

Do’s in identifying hashtags

Don’ts in identifying hashtags

  • Monitor topics & hashtags that are widely discussed by users on social media networks
  • Use social media analytics tools 
  • Stay up-to-date with the latest news, events, and discussions in your industry
  • Identify keywords or phrases that are currently buzzing
  • Pay attention to the content shared by your industrial influencers 
  • Check out the ‘trending’ sections on social media platforms
  • Engage with online communities specific to your industry
  • Don’t use irrelevant hashtags just for the sake of popularity
  • Avoid using more than 5 hashtags in a post
  • Don’t use banned, spammed, inappropriate, offensive hashtags

#Hashtags that Work Well for Brands

  • Coke’s #ShareACoke generated over 18 million impressions for Coke and grew its Facebook page by over 870%
Improve Your Social Media Marketing 
(Hashtags  Strategy for Brands) - ColorWhistle
  • Oreo’s #OREODunkSweepstakes hashtag on Instagram pulled in celebrities like Christina Aguilera, Neymar, etc., to participate in the campaign. 
Improve Your Social Media Marketing 
 (Instagram Reels Strategy) - ColorWhistle
  • Metro Diner conducted a campaign on #NationalFriedChickenDay that offered a combo of chicken and waffles. With a budget of only $3,000, the campaign was a huge success. 4,324 plates of chicken and waffles were sold in just one day with a 377% increase from their day-to-day sales. To read the full case study, check out the link

5. Collaborate with Influencers

Influencers have a significant following. This will give your business a broad exposure. Moreover, in a few cases, people count influencers as trustworthy and take heed of their recommendations. This gives you a loyal following.

Tips to Choose Your Influencers

  • Select influencers whose content aligns with your brand’s values, industry, and target audience. 
  • Evaluate the number of likes, comments, and shares influencers receive and the quality of the engagement. 
  • Consider the influencer’s reach and the demographics of their followers that in line with yours
  • Research the influencer’s reputation, values, and previous brand collaborations.
  • Consider building long-term partnerships.

Gymshark’s collab with athletes & popular sports persons gets them more impressions and reach.

6. Interact with Your Audience

Responding promptly to comments and messages shows that you listen to your followers. It will build trust & confidence for your brand. While interacting with a massive group, you can know their preferences.

Tips for Boosting Interaction with Your Audience

  • Respond to comments, messages, and mentions 
  • Encourage user-generated content
  • Conduct polls, quizzes, surveys, etc., frequently
  • Share stories of behind-the-scenes
  • Ask open-ended questions related to your industry, products, or current trends
  • Host live sessions
  • Run giveaway contests 
  • React to user’s comments on posts
  • Ask users to tag their friends/followers 
  • Apologize for bad experiences. Be kind
  • Time taken for reverting also matters
Improve Your Social Media Marketing (Tips for Boosting Interaction with Your Audience) - ColorWhistle
Buffer responding to user’s comments
Improve Your Social Media Marketing (Social Media Marketing Strategy) - ColorWhistle
Starbucks’ interaction is simply inspiring

To make a note of, show genuine interest in responding to your audience’s thoughts & queries. Don’t react just for the sake.   

7. Encourage UGC

User-generated content (UGC) encourages active participation among your followers. This will boost your overall engagement & interaction rate, and also visibility. The best option for cost-effective content creation. Builds a sense of community.

How to Encourage UGC Campaigns?  

  • Communicate clearly your desire for UGC – just share experiences via text, before-and-after photos, trying out videos, and so on
  • Offer incentives/rewards to users who share UGC – discounts, offers, giveaways, etc.
  • Ensure you like, comment, tag, and share user’s content 
  • Develop your own unique branding hashtags to include in UGC
  • Organize UGC contests/challenges with specific themes/requirements
  • Partner with popular influencers and encourage them to share their experiences
Improve Your Social Media Marketing (Nike's UGC Campaigns) - ColorWhistle
Nike’s UGC campaigns on #AirMaxMondays
Improve Your Social Media Marketing (Apple's UGC Campaigns) - ColorWhistle
Apple’s UGC campaigns on #ShotOnIphone

8. Build Community 

Communities hold people with specific interests, hobbies, industries, or demographics. So, your content can easily resonate with them. When community members have positive experiences with a brand, they are likely to share their experiences and recommendations with others in the community. It empowers direct engagement and facilitates word-of-mouth marketing.

Brands that are Successful in Building Communities  

First Coast News started a social media community – First Coast News Weather Watchers on Facebook. It enables users to ask questions about local weather, share photos & videos of weather, and speak to First Coast News meteorologists within the community. 

Improve Your Social Media Marketing (Brand Build Larger Communities) - ColorWhistle

How to Effectively Engage with Your Social Media Communities? 

  • Ask questions, seek opinions, or initiate discussions on topics related to your community’s interests
  • Encourage members to share their thoughts and experiences about your product, services, brand, content
  • Respond to comments and actively participate in the conversations
  • Initiate discussions about trending hashtags/topics
  • Participate in challenges and talk about it
  • Organize giveaway contests and award users 
  • Encourage members to create and share their own content related to your brand
  • Repost or feature their content to acknowledge their contributions at the same time motivate others to participate 
  • Host live sessions, webinars, or Q&A sessions
  • Encourage members to ask questions, provide insights, and share their expertise
  • Conduct polls or surveys to gather opinions, preferences, or feedback

9. Post Live Demos/tutorials 

Showcase your products/services in action. By demonstrating how your offerings can solve problems, meet needs, or provide unique benefits, you effectively communicate the value proposition to your audience. Moreover, going live would humanize your brand and enable the audience to ask questions, leave comments, and interact with you in real time. 

Popular Brands – Demo Videos

10. Showcase Customer Reviews

Customer reviews provide social proof and build trust among potential customers. This trust helps in overcoming skepticism and encourages prospects to take action. By sharing authentic customer reviews, you can show that your products & services are tried and tested by real people. 

Positive customer reviews act as recommendations and influence purchase decisions. When these reviews are shared on social media, they contribute to the overall search engine optimization (SEO) efforts too. 

Improve Your Social Media Marketing 
 - Customer Review Platforms (Twitter) - ColorWhistle
Slack maintains a Twitter account only for highlighting customers’ testimonials.  
Improve Your Social Media Marketing 
 - Customer Review Platforms Instagram - ColorWhistle
Trustpilot posts customer reviews on their Instagram profile 

11. Support NPOs & Social Causes

Following NPOs and supporting social media causes can foster a positive perception of your brand and enhance your brand’s reputation. Social causes often have dedicated communities and followers. By associating with these causes, you can tap into their networks.

Supporting social causes on social media humanizes your brand. It demonstrates that you are more than just a profit-driven entity and care about issues beyond your business interests.

Showcasing your involvement should be accompanied by meaningful actions, such as fundraising, volunteering, direct contributions, etc.  

12. Run Giveaway Contests

Giveaway contests drive user engagement. When participants enter the contest, they often share it with their friends, family, and followers, extending the reach of your brand and content organically.

It encourages participants to create and share content related to your brand or the giveaway itself. Giveaways offer an opportunity to collect valuable data from participants. You can ask for email addresses, demographic information, or specific preferences, enabling you to build a targeted marketing list and gain insights into your audience.

13. Host Q/A Sessions

Q&A sessions create opportunities for followers to ask questions, seek advice, and engage directly with your brand. By providing helpful and informative responses, you demonstrate your expertise and build trust with your audience as a thought leader. 

These sessions provide valuable insights into your audience’s preferences, needs, and pain points. By actively listening to the questions asked, you can gain a better understanding of your target market, their interests, and the challenges they face. This information can be used to tailor your marketing strategies, content creation, and product/service development.

14. Like, Comment On, & Share Someone Else’s Posts

When you engage with others’ content, your username, profile picture, or brand logo may be visible, providing exposure for your brand. This can pique the interest of users who may click through to your profile or page, potentially leading to new followers or customers.

By sharing high-quality content from others within your industry, encourages reciprocity, as others may be more likely to engage with and share your content in return. By demonstrating genuine interest and support, you may catch the attention of content creators, influencers, or businesses who could be interested in working with you on joint initiatives, sponsored content, or cross-promotions.

15. Conduct Interviews

Sharing insightful interviews positions you as a trusted authority within your niche, attracting followers who are interested in valuable industry insights. When you conduct interviews with notable experts, you tap into their existing networks. 

Interviews actually lead to future collaborative projects, guest appearances, or joint marketing initiatives, helping to expand your brand’s reach. Moreover, you can transcribe the interview into blog posts, create video or audio snippets, or extract key insights for social media posts.  

16. Create Memes & Trolls

Memes are highly shareable and have the potential to go viral. By creating and sharing memes that your audience finds relatable, you can foster a sense of connection and build an emotional bond with your followers. 

Memes often draw inspiration from current trends, pop culture references, or viral moments. By staying up to date with popular memes, you can tap into the cultural conversation and create content that is relevant and timely. 

When users discover and enjoy your memes, they are more likely to follow your page or account to see more of your content. This can help grow your social media following, expanding your reach and increasing the impact of your marketing efforts.

However, it’s important to note that creating memes for your business requires careful consideration of your target audience, brand image, and appropriateness. It’s crucial to ensure that the memes align with your brand values and don’t offend or alienate your audience.

17. Post Behind-the-scenes

Sharing behind the scenes provides a glimpse into the inner workings, processes, and personalities behind your brand, giving your audience a more genuine and transparent view. By demonstrating how your offerings are created, tested, or used, you provide visual proof of their quality and value. 

Behind-the-scenes content can elicit customer engagement and feedback. Generates buzz and excitement around upcoming products, events, or initiatives. By providing sneak peeks or teasers, you create anticipation and curiosity among your followers. 

18. Create Polls

By creating polls, you invite your followers to engage with your content, express their opinions, and make choices. Polls can serve as a valuable tool for collecting data and conducting market research. Gather feedback directly from your audience. You can ask your followers for input on potential topics, formats, or features they would like to see in your content. 

By analyzing the responses to your polls, you can identify different segments within your audience and tailor your marketing messages or content to specific groups. In addition, engaging polls have the potential to go viral, especially when they address popular topics, trends, or debates. 

Few Common Tips to Keep in Mind

19. Do a Social Media Audit

How does social media audit help in social media marketing?

  • Assess the performance of your existing social media strategies
  • Measure the impact of your current activities on social networks 
  • Understand what’s working & what’s not working and look for improvements
  • Refine your target demographics, content strategy, and platform type
  • Review profile information, tone, voice, privacy policies, and advertising guidelines

20. Do a competitor analysis

Why competitor analysis is required? 

  • Take insights and inspirations from their approaches
  • Identify unique areas where you can differentiate your brand 
  • Gain insights into their audience demographics, interests, and preferences
  • Identify gaps and discover untapped opportunities in the market
  • Address any negative sentiment or misinformation about your brand
  • Identify areas where you are outperforming your competitors and areas where you can improve

21. Analyze Your Audience

How does analyzing audience helps in social media marketing?

  • Tailor your messaging and content to resonate with the audience’s specific needs and desires
  • Determine the type of content that will be most relevant and engaging to them
  • Understand their interests and pain points 
  • Identify the social media platforms where your target audience is most active
  • Find different segments or personas within your target audience for personalization

22. Choose the Right Platforms

Why does platform type matter for social media?

  • Reach the right audience who are more likely to engage with and convert through your content
  • Leverage each platform’s unique capabilities and optimize your content strategy to resonate with the platform’s users
  • Avoids spreading yourself thin across multiple platforms
  • Focus on building a deep understanding of the platforms, mastering their algorithms, best practices and engagement tactics
  • Assess the competition, identify gaps in the market, and strategically position your brand on platforms where your competitors may be less active or successful
  • Leverage emerging trends across each platform

23. Create Content Wisely

The content you create and share reflects your brand’s image and values. Posting inappropriate or poorly thought-out content can damage your brand’s reputation and diminish trust among your audience.

Social media algorithms analyze factors like engagement, relevance, and quality to determine which content appears in users’ feeds. High-quality, well-optimized content is more likely to be favored by algorithms, leading to increased visibility and organic reach.

By understanding every platform-specific nuance, you should optimize your content creation. 

Free Tools for Social Media Marketing

  • Hootsuite – To schedule posting 
  • Canva – To create images, graphics, slideshares, carousels, etc. 
  • Lumen – To create videos
  • Chatgpt – To generate content
  • Dall-E – To generate images
  • Bitly – To shorten the URL
  • Google Analytics – To track the performance
  • TweetDeck – To manage Twitter account
  • Facebook Insights – To manage your Facebook account
  • Instagram Insights – To manage an Instagram account

Social Media Platforms 

Improve Your Social Media Marketing (Social Media Platforms Instagram) - ColorWhistle
Improve Your Social Media Marketing (Social Media Platforms Snapchat) - ColorWhistle
Improve Your Social Media Marketing 
 (Social Media Platforms TikTok) - ColorWhistle
Improve Your Social Media Marketing (Social Media Platforms YouTube) - ColorWhistle

Understanding the Social Media Campaign Metrics 

  • Reach – Number of unique people who see a social media post
  • Impression – Number of times a post is displayed to users 
  • Engagement – Number of likes, comments, clicks, shares, or direct messages on an individual post or for an entire account
  • Engagement rate – Percent of reached users engaging in a post 
  • Engagement rate = Post engagement post reach
  • Click-through-rate – Percent of people who click on the link within a post
  • Click-through-rate = Post link clicks/post impressions
  • Cost-per-click (CPC) – Amount to be deducted for every click a post receives
  • CPC = Ad spend / Number of clicks
  • Conversion rate – Percent of users taking action
  • Conversion rate = Number of impressions / Number of people who take a desired action 
  • Return on investment (ROI) – Profitability in a social media campaign
  • ROI = profits attributable to a campaign / Total campaign cost
  • Mentions – Number of times users mention the brand’s name on social networks


Ready to Implement these Tips in Real-time

Effective social media marketing for online businesses encompasses several key elements. Consistency in branding, digital marketing services, content strategy, platform selection, content format, target demographics, and staying up-to-date with trends are all crucial factors to consider. 

Even if you are a startup, you don’t necessarily need to allocate a significant budget for social media marketing. Starting with a basic setup and utilizing free tools available in the market can be a viable approach.

However, there may come a time when your startup isn’t generating the desired engagement and leads, despite implementing these strategies. In such cases, it may be beneficial to seek support from a proficient social media marketing agency

Professional agencies will be specialized in managing multiple social media profiles simultaneously, creating creative social media graphic design, and employing competitive strategies to drive results.

We are deeply passionate about crafting social media strategies tailored to your businesses. Feel free to explore our social media platforms as proof of our expertise in maintaining engaging profiles. If you trust that we can effectively work on your project, we welcome the opportunity to form a partnership. Simply drop us a message or give us a call at +91 (944).278.9110, and we will deliver exceptional results within your expected budget.

Pavithra Samuel
About the Author - Pavithra Samuel

I'm a word-aholic copywriter who always loves to share a close bond with digital marketing. Google, being my father of research, accompanies me shoulder-to-shoulder in every step of writing. I always look up to copywriters who generate educative, persuasive content impeccably seasoned with creativity & innovation. I can deliver content for web service pages, blogs, social media, emails, and so on. I can engage myself in content-related works for B2B, B2C, SMEs, niche-specific businesses. Other than reading & writing, my other two escapes are sweets & songs. My dream desk would be more of creative writing projects, desserts, music, & minions.

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