Figure 1: One-time SEO strategies limit your efforts to rank higher on the SERP

With the ever-increasing competition, simply offering top-notch services is no longer enough; businesses need to be easily found by their target audience. This is where Search Engine Optimization (SEO) comes into play.

The importance of SEO in IT Service Companies is crystal clear as day, considering that 93% of online experiences start with a search engine and 75% of users never go beyond the first page of search results.

Okay, here are some cliched statistics about the need for digital marketing agency with ultimate SEO services.

• The majority, 89% of B2B researchers gather information about potential purchases through the internet. In absolute numbers, it goes in a few thousand.
• Plus, 42% of researchers use a mobile device during the B2B purchasing process. This should re-orient focus to optimizing business websites for mobile devices.
• On the first page alone, the first five organic results account for 67.60% of all the clicks.
• B2B Companies generate 2X more revenue from Organic Search than any other channel.

SEO has now become even more significant for IT as a service (ITaaS), digital agencies, hosting companies, and the like.

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Beyond 2024, IT and technology companies will need to rethink and deploy their best SEO strategy for the obvious reasons:

• Everyone in the IT niche is aware of SEO and your competitors may already have a strong online presence.
• Prior to 2020, the B2B audience was made up of baby boomers and members of Generation X who preferred offline interactions, and print media. But Millennials, your present prospects, or leads are generally tech-savvy so gray-hat SEO tactics will no longer work on them.
• As a B2B marketer, you’re usually targeting a small group of decision-makers at a company. Your competitors are probably deploying 50% of the content created for creating brand awareness and interest alone. It highlights the importance of SEO in content creation.

B2B Companies should avoid one-time SEO or SEO jumpstart strategies for desirable results. SEO strategies from SEO service company for IT services firms should be viewed as a long-term marketing investment option for organic growth & compounding growth returns.

Here in this blog post, we look to elaborate on it further.

Why Focus on Organic SEO for IT Services Companies?

70-80% of people ignore paid search results, choosing to only click on organic search results.

While the above statistic is not to overshadow the utility of pay-per-click advertising, organic search traffic has more value than mere traffic generated through paid click ads. Here’s why:

Improves Brand Perception. It is a high probability that your prospect may be searching online using any one of these keyword categories:

• Informational keywords that ask questions, e.g., “how to,” “why,” etc.
• Navigational keywords that include a specific brand or product name, e.g. reviews, features, benefits of certain service

Creating meaningful content and optimizing your webpage accordingly can attract targeted leads permanently.

The moment you stop paying for displaying ads, your business ceases to appear on the SERP. Webpage content optimized for organic search traffic tends to stay on the SERP for a long time unless periodically updated.

Fight back your Competitors. While your competitors are relying on Search Engine Marketing, you can pursue SEO aggressively.

Ranking your website using organic techniques will make it, even more, harder for your competitors to outdo your performance on the search engines. Thanks to the search engine-optimized quality of content, you will enjoy regular visitors all the time.

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Myth: B2B marketing should target the highest-level executives.

Fact: B2B researchers who are not in the C-suite influence purchase decisions. It becomes even more important for knowledge companies to engage these B2B researchers by publishing lengthier blog posts, PR and news blogs, tutorial-style posts, etc., and make them discoverable through organic SEO.

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Ready to Implement Your Organic SEO Strategy?

You may deploy organic SEO on your own, however, it’s a huge undertaking. SEO is an intangible thing that no one can actually “see” the working of search engine algorithms but can only learn “how” it works through careful study.

This is why we typically recommend hiring an organic SEO services company that has already delivered amazing results. Outsourcing to Modern Digital Agencies will drive growth with optimal investment.

At ColorWhistle, an outsourcing digital agency based in India, we apply a variety of professional web design and marketing strategies to the challenge of increasing organic search traffic.

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If you’d like to work with a dedicated remote organic SEO company with affordable SEO packages, feel free to contact ColorWhistle online or give us a call at +91-944-278-9110 to learn more about our organic SEO services!

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