Even if you’re not selling anything, having a website for your business is essential.
One of the most important and frequently asked questions by many is
“My business is very small, not more than three employees, and we don’t sell anything online. Do I need a website?”
The answer to this question is, yes.
If you have a business, you should have a website. If you don’t have one, you’re losing business to others that do have one.
Also, don’t quickly come to a conclusion that your product can’t be sold online. Millions of shoppers are online, purchasing everything from books to real estate to natural gas. You would have only begun to imagine it, but someone may have already figured out how to sell it online.
Reasons to Have Website for your Business
You stop being invisible
People use internet like they used phone book years ago. Having a website for your business is like putting your name in the new age phone book.
Website communicates 24*7 with prospective clients
Even if you aren’t at work, your website will be. Customers can know about your business at their convenience. It is better than passing business cards to thousands of people.
Boost your online visibility
Getting found in a crowded market space is a challenge. By having a website for your business, you can increase online visibility and differentiate yourself from competitors.
Give you opportunity for data collection
Getting people to give information (e.g. email) through a website can be easy as opposed to physically handing it over on a piece of paper.
Medium to showcase your work and to keep customers informed
No matter the type of business you do, through a website you can showcase your expertise and demonstrate your work in a unique way.
Increases the effectiveness of advertising
Having a website for your business gives you an automatic internet presence and improves online marketing efforts like blogging and SEO.
Through a website, you can send emails and proposals, answer inquiries quickly.
Benefits of having website for your business
Having a website for your business does not mean that you must put all your efforts into selling online. You must at least have a web presence so that potential customers and investors can quickly find out about your business.
That said, if you want to be taken seriously, it’s not enough if you just have a website for your business. You must have a professional website.
What is a professional Business website?
A professional website is like a combination of multi-dimensional talent. It will invite people in, convince them to linger for a longer time, and make them take action. A great website can act as a marketing tool, communication platform, contributing your expertise, and a medium for branding.
Many consumers search a product/service online before making a purchase. Your website may the best thing at your disposal to make a good first impression on a buyer.
If your website looks like it was designed in MS paint, your chances of making a good impression will be lost. With a well–designed professional website, your small business can portray the professionalism of a large company.
To summarize, you need a website for your business, and it is easier to get one. It is a marketing investment that cost you one time and continues to pay you back till your business lives.
If you are looking for ways to make your business successful, getting a website should be your top priority.
Here is an infographic that sums up the entire post with some additional statistics.