Facebook Statistics of Usage & Advertising in 2025

By 2025, Facebook is projected to remain a dominant player in the digital world, connecting billions of users and shaping the future of social interactions and advertising. With continued innovation in artificial intelligence, video content, and personalized marketing, Facebook is expected to redefine how businesses reach their customers.

As people increasingly spend time on Facebook watching videos, engaging with brands, and participating in interactive content, the Facebook marketing service and platform will likely evolve to meet these demands. For advertisers, 2025 offers new opportunities to connect with audiences using advanced tools and creative ad formats that promise better engagement and returns. In this forward-looking analysis, we’ll explore how Facebook’s usage and advertising trends are set to make a significant impact soon.

Facebook Statistics for Marketers in 2025

Understanding the latest Facebook usage statistics and Facebook advertising trends is crucial for any successful digital marketing strategy. As of 2025, Facebook remains a dominant force in the social media landscape, with data revealing its immense reach and user engagement.

• Global User Dominance: Facebook is the world’s most-used social media platform, boasting an impressive 3.06 billion monthly active users (MAUs). This puts it ahead of competitors like TikTok and Instagram, solidifying its position as a top-tier platform for audience reach. 
• A Top-Tier Website: Facebook.com continues to hold its ground as a global traffic hub, ranking as the third most-visited website worldwide, behind only Google and YouTube. This demonstrates its ongoing relevance beyond the app ecosystem. 
• Audience Size and Demographics: The platform’s massive user base is a key factor for marketers. India leads the way with the largest audience at approximately 581.6 million users, followed by the United States with 279.8 million. This geographic breakdown is essential for targeted advertising campaigns. 
• User Engagement: On average, a Facebook user spends about 10 minutes and 12 seconds per session. While this may seem short, the cumulative time spent on the platform and its family of apps makes it a highly engaging environment for targeted advertising and content marketing. 

Facebook Advertising and Marketing Statistics

• The average click-through rate (CTR) for Facebook ads is 2.53%, indicating that ads are effectively capturing user interest and driving traffic.
• The average cost for traffic campaigns on Facebook is a cost-effective $0.77 per click. This metric is crucial for managing your Facebook ad budget.
• Facebook ads have a strong average conversion rate of 8.78% across various industries, showcasing the platform’s ability to generate leads and sales.
• Facebook continues to be one of the top three platforms for driving a positive return on investment (ROI) for marketers.
• Facebook’s worldwide ad revenue is projected to reach an impressive $116.53 billion in 2025, highlighting its massive scale and continued growth.
• Vertical video ads with speech or a voiceover can see a 3% higher conversion rate per dollar spent, making them a powerful format for improving ad performance.

Facebook Ads Performance Statistics

• Marketers are highly confident in the platform, with over half (54%) of surveyed marketers finding Facebook advertising to be “very effective” for driving sales. This is supported by another study where 29% of marketers claimed Facebook delivered the biggest ROI for their organization, outperforming other social media channels.
• Video is a dominant format for user engagement. A significant 67.55% of Facebook advertisers report that video ads generate more clicks compared to other content types, making video a crucial component of any successful Facebook marketing strategy.
• When it comes to audience size, a key finding for marketers is that for over 42% of those surveyed, the ideal audience size for a Facebook ad campaign is more than 50,000 users. This indicates the platform’s algorithm performs best with a broad, yet targeted, audience.
• The average click-through rate (CTR) on Facebook ads is around 1.44% across all industries. The median cost-per-click (CPC) is approximately $0.54, while the average cost per 1,000 impressions (CPM) is about $1.12. In the highly competitive U.S. market, the average CPM can climb to $4.29, demonstrating a significant increase compared to global rates.
• Facebook’s U.S. ad revenue is projected to reach $32.55 billion in 2024, showing a steady growth of 7.2% year-over-year. This reflects the platform’s continued dominance and revenue-generating power.
• The average Facebook ads conversion rate across all industries is a strong 8.95%, though this can vary from 3.95% to 11.34% depending on the specific industry.
• For lead generation, the average cost per lead on Facebook is approximately $23.10 across industries. This cost can vary dramatically, with legal services facing the highest costs at $78.26 per lead, while organizations in real estate benefit from the lowest at around $12.43 per lead.

Facebook Ads Best Practices

Facebook Usage Statistics

• A survey of 1,435 marketers worldwide as of January 2025 shows that Facebook is the most used social media platform by marketers, with an impressive 83% of respondents using it for their campaigns.
• Instagram is a close second, with a 78% usage rate among marketers, followed by LinkedIn at 69%.
• The data confirms that for 2025, the top three platforms—Facebook, Instagram, and LinkedIn—are the core focus for the vast majority of marketers.
• Other social media platforms, such as YouTube (53%), X (27%), TikTok (26%), and Threads (12%), are used significantly less by marketers.

The Growth of Facebook: A Look at Monthly Active Users

• As of 2025, Facebook has approximately 3.06 billion monthly active users (MAUs).
• This figure reflects a consistent growth trend, with the platform’s user base more than doubling from 1.39 billion in 2014.
• This solidifies Facebook’s position as the world’s most-used social media platform.

Year	Users
2025	12.13 billion
2024	3.07 billion
2023	3.07 billion
2022	2.96 billion
2021	2.91 billion
2020	2.80 billion
2019	2.50 billion
2018	2.32 billion
2017	2.13 billion
2016	1.86 billion
2015	1.59 billion
2014	1.39 billion

The Power of Daily Engagement: Facebook’s Daily Active Users

• Facebook’s daily active users (DAUs) have grown consistently, reaching 2.11 billion in 2024.
• For 2025, the most accurate figure for daily active users is approximately 2.11 billion, highlighting strong, daily user engagement.

Year	Facebook Daily Active Users
2025	3.07 billion
2024	2.11 billion
2023	2.11 billion
2022	2.00 billion
2021	1.93 billion
2020	1.85 billion
2019	1.66 billion
2018	1.52 billion
2017	1.40 billion
2016	1.23 billion

When crafting a digital marketing strategy, it’s vital to understand Facebook user demographics and how they overlap with other platforms. The following data on audience overlap can help marketers identify where to find their audience beyond Facebook:

A significant majority of Facebook’s audience are also active on other platforms:

• 73.4% of Facebook users also use YouTube.
• 72.9% of Facebook users also use WhatsApp.
• 37.0% of Facebook users also use Twitter.
• 52.1% of Facebook users also use TikTok.
• 34.0% of Facebook users also use Pinterest.

Facebook Demographics Statistics 2025

Understanding Facebook demographics is essential for effective targeting. As of 2025, the platform’s user base shows a slight gender imbalance that is key for marketers to note.

• The Facebook user base is composed of approximately 55.3% male users and 44.7% female users.
• While both genders are highly active on the platform, the data indicates that the user base leans slightly more toward male users, a vital piece of information for crafting audience-specific ad campaigns.

Age Group	Share Users
18 to 24 years	15.71%
25 to 34 years	24.97%
35 to 44 years	18.68%
45 to 54 years	16.31%
55 to 64 years	14.31%
Over 65 years	10.02%

Facebook Users Statistics By Country

• India and the United States continue to be the largest markets for Facebook, with 581.6 million and 279.8 million users, respectively. They are followed by Brazil (175.1 million), Indonesia (174 million), and Mexico (111.4 million), which all have over 100 million users. 
• For marketers, the percentage of a country’s population on Facebook is as important as the total number. In countries like the Philippines (88.32%), Mexico (85.13%), and Brazil (82.6%), a vast majority of the population is active on the platform. 
• The gender split of Facebook’s audience varies significantly by country. While the user base is slightly male-dominated globally, some countries show a pronounced difference. For instance, countries like India, Pakistan, and Bangladesh have a user base that is heavily female, while Russia and Japan lean more male. 

Rank	Country	Users (Millions)
1	India	581.6
2	United States	279.8
3	Brazil	175.1
4	Indonesia	174
5	Mexico	111.4
6	Philippines	102.3
7	Vietnam	86.1
8	Russia	70.6
9	Turkey	70.3
10	Bangladesh	67.2
11	Japan	61.7
12	Pakistan	60.4
13	Thailand	58.3
14	Egypt	56.4
15	United Kingdom	55.9

Facebook Usage By Device

• A significant 52.66% of Facebook users prefer accessing the platform solely through their phones.
• In contrast, 47.34% of users reported that they prefer using a desktop to access Facebook.

Device	Share of Users
Any kind of mobile device	98.5%
Laptop or Desktop	1.5%
Both phones and computers	16.7%
Only via a mobile phone	81.8%

The Role of Artificial Intelligence at Facebook

• With its massive user base and immense data, artificial intelligence is at the core of Meta’s (formerly Facebook) innovation. The company’s commitment to AI research is evidenced by its significant investments in custom silicon chips, new data center designs, and advanced supercomputing capabilities.
• More than 20% of the content in a person’s Facebook feed is now recommended by AI, highlighting its direct impact on user experience and content discovery.
• In the field of language and communication, Meta’s AI is highly advanced. The No Language Left Behind (NLLB-200) model enables translations for 200 different languages, with a reported accuracy of over 70% for some Indian-based languages. Additionally, the MMS project has developed speech recognition and text-to-speech models for more than 1,100 languages.
• Meta’s AI infrastructure is powered by the Research SuperCluster (RSC), an AI supercomputer featuring 16,000 GPUs that are dedicated to advancing AI research.
• The company has demonstrated its commitment to the broader research community by publicly releasing over 1,000 AI models, libraries, and datasets in the last decade, fostering open innovation in the field.

Wrap Up

In 2025, Facebook remains a top platform for connecting with over 3 billion users and growing businesses. With tools like AI-driven Advantage+ campaigns, engaging video ads, and personalized marketing, advertisers can reach the right audience effectively.

To succeed, focus on mobile-friendly ads, video content, and connecting with users through Groups and Messenger. 

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