White-Label SEO Best Practices and Strategies

White-label SEO best practices and strategies involve optimizing a website to bring prospects to the door. white-label digital agency are all about building everlasting relationships with other businesses.

Where marketers are completely dependent on paid marketing services alone for brand awareness, longevity of such campaigns are questioned. These campaigns must necessarily be complimented with Search Engine Optimization(SEO) techniques for improved organic traffic, higher SERP positions, increased domain authority and sustainability.

After all, a survey by Databox suggests that 70 percent of marketers see SEO as more effective than PPC.

A recent report by Hubspot found that companies are making brand awareness as their overall marketing priority, narrowly surpassing sales as a goal.

Through this blog, we’re bringing out the best practices and strategies for white-label SEO for a broader brand awareness.

Thanks to digitalization, the line between B2C and white-label Companies is blurring. While there is hardly anything unique about SEO for white-label service providers, white-label marketers must work for unique case situations like,

  • A startup founder may require a “HR software”
  • A surgeon may search for “most comfortable surgical gloves”
  • A CMO may search for “omnichannel marketing”

And this is where they need to differentiate their SEO strategies with that of B2C counterparts.

Best Practices for white-label SEO: manipulating Google & other search engines

B2B SEO Best Practices and Strategies (Poll response recorded by Hubspot’s)  - ColorWhistle

Figure: Poll response recorded by Hubspot’s State of Marketing Report

On-page SEO: What should be your white-label Content Strategy?

From the survey above, top marketers are equally focusing on the total time spent on a page.

You’re targeting business clients. They’re busy people.

Any form of content, be it a blog post or a video about your services, will not attract them if none of your marketing channels is backed by a human face.

Tip#1: Associate your content with the most credible person in your organization. Simply put, high-quality thought leadership content marketing can be the best SEO strategy in 2024.

Consider YouTube as a search engine too. You may repurpose the content of your high-performing SEO posts into videos, however, do not forget to add that human touch here as well.

Tip#2: Instead of hiring lesser-experienced and dedicated Content Writers, you should think of augmenting resources in-house, especially from your Sales department. 

Have your white-label Marketers/Content Writers conduct regular sessions with the Sales department. They will have more useful insights to discuss the existing gap in client reach, based on which your white-label Marketers can develop a better white-label strategy.

Small-scale white-label digital agency have a unique point of differentiation from their large competitors that they can project their services more personally. white-label marketing may showcase the fact that customers can get associated with the founders directly, which is usually not the case with large corporations.

For automated Page title and meta description generators for white-label companies, click here.

How to improve your Off-page SEO Strategy?

Gossiping is all you have to do. (Not kidding!)
But it’s the other way around.

Off-page SEO is performed to make websites with high domain authority add or link any piece of content page related to your website. This helps the intended audience to recognize your business brand indirectly.

Influencer Marketing is the least effective white-label marketing game plan.

Link building is the most popular Off-page SEO strategy. In the white-label marketing game plan, it would include:

  • Joining an industry association,
  • Making high-quality blog posts, infographics, videos,
  • Getting customer reviews, and
  • Avoid black-hat SEO strategy.

Don’t miss out on white-label Local SEO

Local SEO is more aligned with B2C businesses trying to leverage local customers. However, there are enormous opportunities for white-label companies to tap into the local market.

Out of the 2,395 Google My Business Categories listed here, there are at least 1,270 categories applicable to white-label companies. Some of the companies included are by nature white-label (wholesalers, suppliers) and companies that are B2C could have a white-label offering (restaurants, event sites).

white-label companies can look to combine local SEO with local content for better outreach. They can start by registering their business with the search engine (Google My Business or Bing Places for business).

The next step is to focus on Keyword research to complement your content strategy. While it gives an idea about how locals are looking for things like you, white-label marketers can benefit by knowing which keywords their local competitors are using.

Technical SEO: Do it yourself or Hire a Professional

Apart from optimizing the mobile performance of your website, you must also give due importance to improving page load, and fixing broken links and site navigation errors. Certainly, a white-label audience is someone who is more likely to visit your desktop site rather than your mobile site.

Technical SEO can be a time-consuming task, and it is best left for companies to outsource their SEO maintenance to a professional.

SEO demands consistency & commitment. It is not a one-time solution, but a long-term investment for organic traffic.

Looking for SEO Services?

Seize and experience the transformative impact of SEO Services & Solutions with ColorWhistle.

Wrapping Up

Google’s unique position in the market has given it an unparalleled opportunity to put together the user, their geolocation, their browser habits, and businesses who want to serve or at least sell to targeted communities online.

Here, we have highlighted some unique points of differentiation that B2B marketers can do differently to target audiences through a white-label SEO strategy with a perfect SEO service company. The prerequisite to succeeding using these strategies is a solid foundation of technical SEO and keyword research.

If you’re looking to partner with a like-minded digital agency for your SEO requirements in affordable SEO pricing packages, we can help you. Click here to get started, or call us at +91-944-278-9110 to speak to our digital strategists.

Manav Gupta
About the Author - Manav Gupta

Manav Gupta is a full-time CopyWriter at ColorWhistle, where he works to benefit both professionals & enthusiasts in the field of Digital Marketing, Branding & Web Development by creating engaging content. Prior to joining ColorWhistle, Manav was responsible for managing & executing content projects ranging from sales collateral to web content, ad copy to letters, business proposals to sales plans, and training manuals. A graduate of a reputed university, Manav holds an honors degree in Engineering. When not hard at work creating meaningful content, he enjoys perfecting his knowledge of music, playing cricket, and volunteering to build a carbon-neutral society.

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