Finance Website Design Trends

Having a well-designed website is crucial for finance businesses as it serves as their online face. Through their website, people can learn about the agency’s services, history, and more. Staying up-to-date with the latest finance website design trends can help businesses stay competitive and agile in their market.

And now, it has become like a website can do more for a business. It interacts with your users and enables them to take loans, check account balances, clarify doubts, and perform many other actions as well.

If you’re in Fintech industry in 2024, it’s the need of the hour to explore the finance web design trends. Let’s explore the list of finance website design trends one after the other.

1. Page Speed Matters the Most 

With optimizing your finance webpage load time, you can minimize the bounce rate & grab SEO advantage as well in 2024.

Finance Website Design Trends - ColorWhistle
Image source: ThinkWithGoogle

For sure, page speed cannot be blotted out from the list of finance web design trends. This is because, page speed has many things to do with user experience and SEO rankings too. 

How to measure page speed?

You have got a myriad of tools to measure your webpage load time. PageSpeed Insights – a Google-built easy-to-use tool, you need to just enter your webpage’s URL, and the tool will start examining your content. Once the overall analysis is over, it will give you a score between 0-100. 

Along with it, the tool throws a number of suggestions for both mobile & desktop improvements. This will give you clarity on what areas to play around with.

Factors that may hurt your page speed

  • Unoptimized website hosting
  • More usage of unoptimized images, videos, files, and database
  • Poor program coding standards 
  • Too many plugins, themes, and other third-party integrations
  • Multiple hyperlinks
  • CDN disabled
  • Browser & web page cache

Users will not wait for a page to load, they’ll quickly bounce off and move to a fast-loading site. So, it’s in your hands to make your webpage load at a pace that users retain. Make your website optimal to load quickly on your user’s device in 2024.   

2. Accessibility Shows Your Concern

As a matter of fact, 59.6% of Americans with disabilities have access to the internet. And, on that note, 82% say they would often return and spend more with a company that provides an accessible online experience. 

Unfortunately, a very less number i.e., only 2% of all websites meet accessibility standards. Users with impairments access a website with a screen reader software unless your website is compatible with accessibility features, it will not integrate well with that software. If your site is not compatible with that, users will immediately walk out. 

So, web design experts predict that accessibility is going to play a pivotal role in 2024 design trends. When you make your finance website accessible to all, you’ll be giving room to a massive population.

Barclay, a British-based bank, redesigned their website to give better accessibility experience to users with impairments. This eventually boosted the brand image, trustworthiness, and has become a competitive advantage for Barclay. If you’re interested to know more about their accessible banking feature, then checkout this video. 

When we say website accessibility, it encapsulates all impairments in vision, hearing, and cognitive as well. 

Checklist to Ensure Your Site is Accessible to All 

  • Site should be accessible to users who are navigating using a keyboard instead of mouse
  • Background colors should be of high-contrast ratio
  • Add alt tag for every image 
  • Follow a heading hierarchy 
  • Provide captions and transcripts to videos 
  • Give a proper label to each field and placeholders in a form

When you implement the accessibility to your finance website, you’re making it abide by the Americans with Disabilities Act (ADA) and also enhance the UX. This will roll out as a critical web design trend in 2024.

3. Minimalism is All that You Need

Minimalism is not a new entry to the web design world, it has been there for years. However, as times & users’ likings change, it has got a new recognition. Keeping the design simple is going to be a success mantra in 2024 and the future. 

Because, these modern-day internet users don’t have the patience to be in a website with complex interactions, tricky navigation, less/no usage of whitespaces, cumbersome layout, unclear typography, bold color palette, multiple plugin installations, and whatnot.    

When your finance site is minimalistic, there will be fewer distractions for users so you can easily make them do what you actually want them to.

Benefits of Minimalistic Web Design 

  • Easy for users to navigate through your site
  • Load time will be possibly faster
  • Obtain better visibility on SERPs
  • Requires less maintenance 
  • Gives room to display Unique Selling Point (USP) clearly

Simplicity means, simplicity in design, functionality, call-to-action, content, everything. In fact, short, crisp, & to-the-point content and minimalistic design will give your users some space to breathe in your website. 


4. Voice Optimization is the Key

Gone are the days when people used typing while searching online. With the evolution of smartphones and the launch of voice assistants like Google Home, Alexa, and Siri, voice search is gradually gearing up.

Did you know?

By 2023, the number of smart speakers in the U.S. alone is expected to reach 200 million+

Voice search has become the new norm of web search. Voice search optimization is the process of improving your finance website to obtain better visibility for voice-intended queries. With Google’s Hummingbird and BERT algorithm updates, Google starts analyzing the context in a query instead of taking individual words. 

Voice search queries are more or less in a conversing tone than textual queries. Many of us nowadays, simply take up the phone, ask for something, and answers get trooped within seconds.

  • Use natural language with conversation tone 
  • Add long-tail question-type keywords
  • Optimize your site for mobile
  • Organize your content in particular structure with proper H1, H2, etc., tags
  • Use ‘near me’ or local-intent keywords
  • Optimize content for featured snippets 

5. The Future will be Mobile

Making your finance website fingers-friendly should be your #1 priority. Today, the number of users accessing your site from mobile seems to be dominating. Right after the release of Google’s mobile-first index in 2019, mobile optimization has become the thumb rule.  

In the upcoming year also, this is going to play a major role. Don’t take mobile optimization for granted, instead focus on optimizing your finance site for mobile and grab the fruits of SEO rankings, user accessibility, engagement, and user experience as well.

Best Mobile Optimization Practices

  • Build your website using a responsive web design theme
  • Replace the huge navigation bar with the hamburger menu icon
  • Minify HTML and CSS scripts 
  • Compress the size of the image without losing the quality
  • Use accordions to avoid clumsy layout
  • Design pop-ups exclusively for mobile
  • Optimize forms with minimum fields

After implementing all these practices, check now if your finance website becomes mobile-friendly or not. You can run the responsive test in many ways, we’ve highlighted three below.

  • Google’s mobile-friendly test
  • Google Chrome DevTools
  • Mobile device   

You all will be aware of Amazon, the king brand of e-commerce. Because of the demand, Amazon has redesigned its site for different screen sizes. The web design layout will follow a different format on mobile and desktop. The primary workflow remains the same. But, there will be slight differences according to the screen configurations. 

Many popular global brands like Disney, Mashable, Starbucks, Boston Globe, etc., have redesigned their site to implement mobile responsive features years back. So, no more delays, mobile responsiveness is the need of the hour in 2024. 

6. Personalization becomes Inevitable

As a finance agency, you can use your customer data and provide personalized services on account creation, management, loan credits, branch information specific to the location, and more. 

Forms are one of the effective ways to gather user data. It’s easy to be created and managed from the bank end without developer assistance. 

When you are collecting user data via a form on your website, you’ve to be aware of some common matters, that’s to say, 

  • Secure & user-friendly
  • Seamlessly fits in your layout
  • Configured to your database and CRM system

You can also get interaction data across multiple channels, touchpoints, user engagements. Lead scoring models help in identifying user segments & personas. Content attribution and conversion tracking will be eye-openers to identify the content items that impact your lead conversions. 

With these insights, your sales team can know the specific marketing strategies that are working out well. Based on it, your marketers can devise strategies.

7. Managing Finance Online

Online account creation is now becoming the must-have feature of finance. This feature not only helps in digital transformation but also gives clients a convenient banking experience. 

If you don’t have expertise in integrating online account opening functionality, then now is the right time to take help from professionals. Online account managers offer responsive experience, and custom analytics tracking capabilities, and are continually investing in technology to keep up with the ever-changing landscape.  

One of the best ideas to transition your traditional financial institution is, implementing online loan applications. There is no need for clients to head up to a physical agency, discuss with a loan officer, or negotiate, no room for all those stuff.  

Winding Up

As a matter of fact, going through trends will greatly help in making wise decisions…

Thus, this curation of financial website design trends might be your eye-opener.

Nothing like, only these are the only trends for 2024 and you must have all of these in your finance website.

Using one or all of these is up to you…A small business audit should do! If you need help on that end, our ColorWhistle team can guide you.

To talk further on this, drop us a message or give us a call +12107873600. We’re happy to assist you! 🙂

Pavithra Samuel
About the Author - Pavithra Samuel

I'm a word-aholic copywriter who always loves to share a close bond with digital marketing. Google, being my father of research, accompanies me shoulder-to-shoulder in every step of writing. I always look up to copywriters who generate educative, persuasive content impeccably seasoned with creativity & innovation. I can deliver content for web service pages, blogs, social media, emails, and so on. I can engage myself in content-related works for B2B, B2C, SMEs, niche-specific businesses. Other than reading & writing, my other two escapes are sweets & songs. My dream desk would be more of creative writing projects, desserts, music, & minions.

Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to get started?

Let’s craft your next digital story

Our Expertise Certifications - ColorWhistle
Go to top
Close Popup

Let's Talk

    Sure thing, leave us your details and one of our representatives will be happy to call you back!

    Eg: John Doe

    Eg: United States

    More the details, speeder the process :)