When holidays roll around, it’s not just about fun and festivities—it’s a massive opportunity for businesses. Imagine having a secret map that shows you what people love buying, how they shop, and when they do it. That’s what these festive statistics are for marketers—like a cheat code for successful campaigns.

Festive seasons are super important for marketers because people spend more money during the holidays. It’s a great time to sell things and make your brand stand out with the perfect digital marketing service agency. By creating fun and exciting campaigns that match the festive mood, marketers can get people interested in their products. Special deals and promotions encourage customers to buy, and it’s a chance to connect with them emotionally. Plus, festive seasons bring people together, providing an opportunity for brands to be a part of the celebrations. The data collected during this time helps marketers understand what customers like and improve their strategies. In a nutshell, festive seasons are a fantastic chance for marketers to boost sales, make their brand known, and build a connection with customers.

Festive Statistics That Every Marketer Needs to Know

General Festive Spending:

• $886.7 billion: Retail holiday sales in the U.S. in 2023 (National Retail Federation).
• 56% of shoppers: Start their holiday shopping before Thanksgiving (National Retail Federation).
• $740 billion: Global e-commerce spending during the holiday season (eMarketer).
• 49% of consumers: Use mobile devices for holiday shopping (Statista).
• 63% of millennials use social media for holiday shopping inspiration (Sprout Social). Here, you have the opportunity to utilize social media marketing services to enhance sales.

Specific Holidays:

Halloween:

• $12.2 billion: Total U.S. Halloween expected spending in 2023 (National Retail Federation).
• 41% of Americans: Plan to celebrate Halloween in 2023 (Statista).
• $3.1 billion: Expected spending on Halloween costumes in 2023 (National Retail Federation).
• Candy: The most popular Halloween treat (National Retail Federation).

Thanksgiving:

• 46 million turkeys were consumed on Thanksgiving in the U.S. in 2023 (National Turkey Federation).
• 53 million: Average number of Thanksgiving table guests per household (Statista).
• $5.3 billion: Expected spending on Thanksgiving travel in 2023 (AAA).
• Black Friday: The biggest shopping day of the year in the U.S. (National Retail Federation).

Christmas:

• $634.1 billion: Predicted global Christmas spending in 2023 (eMarketer).
• $184.7 billion: Average U.S. household Christmas budget in 2023 (National Retail Federation).
• 65% of consumers: Start their Christmas shopping before December (National Retail Federation).
• Gift cards: The most popular Christmas gift in the U.S. (National Retail Federation).

Hanukkah:

• $5 billion: Estimated U.S. Hanukkah spending in 2023 (Statista).
• Latkes and sufganiyot: Traditional Hanukkah foods (History Channel).
• Dreidels and menorahs: Popular Hanukkah gifts (Haggadah App).

Kwanzaa:

• 2 million Americans: Celebrate Kwanzaa (Pew Research Center).
• Seven principles of Kwanzaa: Umoja (Unity), Kujichagulia (Self-Determination), Ujima (Collective Work and Responsibility), Ujamaa (Cooperative Economics), Nia (Purpose), Kuumba (Creativity), and Imani (Faith).
• Seven candles and kinara: Symbols of Kwanzaa (History Channel).

New Year’s:

• $261.8 billion: Global spending on New Year’s celebrations (Statista).
• Fireworks and champagne: Traditional New Year’s celebrations (Britannica).
• Making resolutions: Popular New Year’s tradition (YouGov).

Social Media and Influencer Marketing:

• 28% of consumers: Discover holiday gift ideas through social media (eMarketer).
• 59% of marketers: Plan to increase influencer marketing budgets for the holidays (Marketo).
• Instagram and TikTok: Leading platforms for holiday influencer marketing (Statista).
• User-generated content: Essential for successful holiday marketing campaigns (Social Media Today).

Email Marketing:

• 66% of consumers: Prefer to receive holiday marketing emails (Statista).
• Subject lines: Key to email open rates during the holidays (Campaign Monitor).
• Personalization: Crucial for driving engagement with holiday emails (Mailchimp).
• Mobile optimization: Essential for reaching holiday email recipients (Litmus).

Mobile Marketing:

• Push notifications: Effective for driving holiday sales and app engagement (Braze).
• Geolocation marketing: Can target consumers with relevant holiday offers (eMarketer).
• Mobile wallets: Becoming increasingly popular for holiday shopping (Statista).
• Augmented reality and virtual reality: Can enhance the holiday shopping experience (Shopify).

Customer Experience:

• 71% of consumers: Say a positive holiday shopping experience will make them more likely to shop with a brand again (Statista).
• Free shipping and returns: Top customer expectations during the holidays

Biggest Annual Retail Holidays

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Holiday	Period	Region (Primarily)	Average Spend (USD)
Christmas	December	Worldwide	$1,000 per person
Back-to-school shopping	January – February and August – September	Worldwide	$890 per household
Black Friday	November	North America	$430 per person
Lunar New Year	January – February	Asia	$300 per person
Mother’s Day	March/May	Worldwide	$274 per person
Cyber Monday	November	North America	$218 per person
Easter	March – April	Worldwide	$192 per person
Father’s Day	June	Worldwide	$180 per person
Valentine’s Day	February	Worldwide	$176 per person
Diwali	November	India	$120 per household
U.S. Thanksgiving	November	North America (U.S.)	$100 per person
New Year’s Eve	December	Worldwide	$115 per person
Halloween	October	Worldwide	$109 per person
Kwanzaa	December	North America (U.S.)	$77 per person

Wrap-Up

In summary, the significance of statistical data in festive marketing for marketers cannot be overstated. These statistics, encompassing consumer behavior, spending habits, and trend analysis, play a crucial role in devising effective strategies and campaigns. By comprehensively understanding these metrics, marketers gain a competitive edge, enabling them to create targeted and impactful initiatives that harness the essence of festivities. Leveraging such statistical insights strategically is key to achieving substantial brand success during these celebratory periods.

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