Best Tour Operators & Travel Companies in Europe

In today’s digital spectrum, owning a website for a travel agency has become inevitable. If you are operating a travel agency in Europe and lack a web presence, then it’s time to partner with a website development company to take the plunge into web development.

With a sleek, intuitive, and fully functional travel website, you can showcase your offerings to travel aspirants, for example, booking options, room availability, travel itineraries, and whatnot. Before embarking on the travel website development journey, it would be wise if you look for inspiration from the websites of successful tour operators in Europe.

Without further ado, let’s discover a few impressive websites of travel agencies in Europe

11+ Tour Operators & Travel Companies in Europe

TUI Group

Germany’s tourism powerhouse with global reach.

TUI Group is Europe’s biggest integrated travel and tourism company with nearly a century of experience. It operates hotels, package holidays, airlines, cruise lines, and tours from across the continent. TUI continues to innovate in tours, experiences, and holiday planning for European travellers and beyond.

Features We Like

• Full holiday ecosystem: Flights, tours, resorts, and activities in one booking.
• Family & multi‑format holidays: Options for couples, families, and groups.
• Strong digital tools: Easy online booking with tour filters and destination guides.
• Sustainable travel initiatives: TUI Care Foundation supports local communities.
• Wide European reach: From Mediterranean beach breaks to Northern Europe escapes.

Places They Have Explored

Spain, Greece, Italy, France, Turkey, Canary Islands, Portugal, Austria, Cyprus, Scandinavia

Rating: ⭐ ~4.0/5 (Google reviews across European offices)

GetYourGuide

Berlin‑based experiences marketplace for European tours.

Get Your Guide is originally founded in Germany, GetYourGuide has grown into a leading marketplace for tours, cultural experiences, and city‑level activities across Europe. It connects travellers with local providers in hundreds of cities.

Features We Like

• Huge choice of experiences: Walking tours, museum skip‑the‑line, day trips, food crawls.
• Mobile‑friendly e‑tickets: Book and open passes right on your phone.
• Verified traveller reviews: Helps choose high‑quality experiences.
• Flexible bookings: Many options with free cancellation.
• Strong local network: Hundreds of thousands of partners throughout Europe.

Places They Have Explored

Paris, Rome, Barcelona, Amsterdam, Vienna, Prague, London, Budapest

Rating: ⭐ ~4.4/5 (Google reviews for Berlin office)

Also Read

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TourRadar

Vienna’s multi‑day tour marketplace connecting travellers to Europe trips.

TourRadar began in Austria and is now one of the most trusted platforms for discovering and booking multi‑day guided tours across Europe. It aggregates operator tours with traveller reviews and easy comparisons.

Features We Like

• Transparent comparisons: Prices, reviews, and itineraries side‑by‑side.
• Large tour database: Adventure, culture, hiking, cycling, and river cruises.
• User reviews + ratings: Helps readers pick quality trips.
• Secure payments and support: Reliable booking infrastructure.
• Custom search filters: Duration, style, difficulty, and theme.

Places They Have Explored

Western Europe, Eastern Europe, Balkans, Scandinavia, Baltics

Rating: ⭐ ~4.5/5 (reviews aggregated on TourRadar)

DER Touristik Group

German tour network connecting Europe with tailored travel.

DER Touristik is one of Europe’s largest travel groups, operating multiple brands and regional tour specialists. It’s especially strong in package holidays, cultural trips, and regional European tours.

Features We Like

• Multiple specialist brands: Localised operations across Europe.
• Wide product range: From city escapes to beach holidays and active tours.
• Deep regional expertise: Especially in Central & Eastern Europe.
• Online booking and support: Digital trip planners and assistance.
• Cross‑brand synergies: Shared inventory with hotels, tours, and transport.

Places They Have Explored

Germany, Austria, Italy, Spain, France, Greece, Eastern Europe

Rating: ⭐ ~3.9/5 (German office Google reviews)

Kuoni Travel

Swiss luxury travel trailblazer since 1906.

Kuoni Travel started in Switzerland and became a pioneer in luxury and tailor‑made holidays. Its European base gives it strong expertise in customised, premium travel experiences.

Features We Like

• Luxury focus: Boutique hotels and exclusive experiences.
• Custom itinerary planning: Personalised trips for special interests.
• Detailed travel expertise: Local insights and cultural depth.
• Premium service: Concierge support and high‑end arrangements.
• Strong European legacy: Over a century of connections in Europe.

Places They Have Explored

Switzerland, Italy, France, Spain, Greece, Austria

Rating: ⭐ ~4.4/5 (European reviews where available)

Novaturas

Baltics’ largest European tour operator.

Novaturas is the leading Baltic tour operator, providing chartered flights, package holidays, and regional tours with strong ties in Poland and surrounding markets.

Features We Like

• Regional leadership: Largest operator in the Baltic travel sector.
• Chartered flight integration: Packages including flights.
• Multi‑agency network: Works with 400+ travel agencies.
• European focus: Extensive tours in Mediterranean and Central Europe.
• Publicly listed: Nasdaq Vilnius listing adds transparency.

Places They Have Explored

Mediterranean, Central Europe, Baltic regions

Rating: ⭐ ~4.0/5 (regional feedback via travel forums)

Alltours

German holiday specialist for Europe & beyond.

Alltours is a major German tour operator focused on package holidays, city trips, and beach escapes with strong European expertise, particularly in Spain, Greece, and the Canary Islands.

Features We Like

• Popular beach resorts: Great Mediterranean offerings.
• Affordable packages: Competitive pricing for families & couples.
• Simple booking: Streamlined online options.
• Local focus: German market strengths with European reach.
• Seasonal deals: Present frequent promotions.

Places They Have Explored

Spain, Greece, Italy, Portugal, Canary Islands

Rating: ⭐ ~4.1/5 (German Google business reviews)

FTI Touristik

Tailored German travel with European highlights.

FTI Touristik specialises in package holidays from Germany to European and global destinations, focusing on flexibility, quality service, and comprehensive itineraries.

Features We Like

• Modular packages: Mix & match flights and stays.
• Family‑friendly: Options for all budgets.
• Accurate descriptions: Clear tour inclusions and itinerary details.
• German tour reliability: Strong quality control and support.
• Accessible booking: Easy digital interface.

Places They Have Explored

Mediterranean Europe, Canary Islands, Central Europe

Rating: ⭐ ~4.0/5 (German office reviews)

Also Read

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Gebeco

German study, culture & small‑group tours.

Gebeco focuses on study trips, cultural tours, and themed journeys across Europe and beyond. Their tours emphasize learning, history, and deeper local engagement.

Features We Like

• Cultural depth: Themes like history, art, and lifestyle.
• Small‑group focus: Personalised attention.
• Smart itineraries: Mix local experiences with expert guides.
• Detailed trip notes: Clear expectations and activity levels.
• Trustworthy service: German tour professionalism.

Places They Have Explored

Italy, France, Spain, Eastern Europe, Scandinavia

Rating: ⭐ ~4.2/5 (user reviews on German platforms)

Nordis Travel

Scandinavia & Baltic travel specialists with local expertise.

Nordis Travel is a leading Scandinavian and Baltic tour operator headquartered in Copenhagen. The company specialises in creating authentic, tailored travel experiences across Northern Europe, leveraging deep local knowledge to design immersive and unique itineraries for travellers who want to explore fjords, Arctic landscapes, Baltic capitals, and Nordic culture. Their strength lies in detailed planning, seamless logistics, and high-quality customer service.

Features We Like

• Local knowledge: Deep expertise in Scandinavia and Baltic destinations.
• Custom itineraries: Tailored tours for FIT (independent travellers) and groups.
• Comprehensive services: Accommodation, transport, guides, and activities coordinated by local experts.
• Quality focus: Emphasis on high-value experiences and cultural authenticity.
• Supportive travel services: 24/7 travel assistance and personalised support.

Places They Have Explored

Norway, Sweden, Denmark, Finland, Iceland, Baltics, Greenland

Ratings: ⭐ ~4.3–4.6/5 (based on local user reviews and industry feedback)

Nordic Visitor

Iceland and Nordic tours built by local travel experts.

Nordic Visitor is a well-established Iceland-based travel agency and tour operator that has been planning trips to Nordic and Scandinavian destinations since 2002. Known for combining local insights with personalised service, the company focuses on creating tailored travel experiences that include self-drive tours, guided journeys, and special interest explorations (Northern Lights, fjords, cultural highlights).

Features We Like

• Hand-picked local experiences: Based on destination expertise.
• Flexible travel styles: Guided tours, self-drive, small groups, or independent travel.
• Well-vetted accommodations: Carefully selected hotels and lodges.
• Traveller support: 24/7 helpline for on-trip assistance.
• Detailed planning: Trip suggestions, insider tips, and curated itineraries.

Places They Have Explored

Iceland, Scandinavia (Norway, Sweden, Denmark), Finland, Baltics

Ratings: ⭐ 4.6/5 (common rating reported on travel forums and review platforms)

Also Read

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eSky Group

Poland’s travel tech powerhouse offering European holiday packages.

eSky Group is a Polish travel technology and online travel agency based in Katowice, Poland. Originally starting as a flight booking platform, eSky has expanded into a full travel service provider offering flights, hotel bookings, car rentals, holiday packages, and travel services across Europe. The group also owns well-known brands including Thomas Cook in some markets, broadening its reach within the European travel space.

Features We Like

• Comprehensive travel services: Flights, hotels, packages, and extras (cars, insurance) all in one place.
• Dynamic packaging: Allows travellers to build customised holiday bundles tailored to their preferences.
• Strong European network: Operates in 50+ markets with deep European coverage.
• User-friendly site: Easy search filters for destinations, dates, and pricing.
• Mobile & digital support: Online booking for busy travellers looking for convenience.

Places They Have Explored

Europe (especially city breaks and regional packages throughout EU countries), often combined with flights and hotel options.

Ratings: ⭐4.0–4.5/5 range on local platforms and travel forums.

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Conclusion

From the snow-capped mountains of the Swiss Alps to the golden charm of the Italian coastline, Europe has many attractions.

This is one of the main reasons why a lot of travelers wish to travel to Europe, one of the smallest continents with mind-blowing touring sites.

It is an accepted fact that each traveler has his/her own expectations and requirements at the time of travel. A tour operator will receive the best appreciation only when it fulfills the requirements of the travelers in its best way.

We hope that our blog has given you some ideas on how to fulfill the expectations of your travelers to the fullest. If you like to get some real-time examples on how to market the travel services, click here.

Which travel agency did you like on our list? Do share your thoughts in the comments section below.